Issue link: http://osercommunicationsgroup.uberflip.com/i/858130
Chain Drugstore Daily Monday, August 21, 2017 4 2 2017 Best of Show INCREASE SALES, NOT WAIT TIMES By Jeff Ditges, President, Source Communications While you are looking for ways to improve your customer experience, remember that wait times and the rela- tionship of the pharmacist to the cus- tomer are two factors paramount to shop- pers' trust in your stores. According to the 2013 Boehringer Ingelheim Pharmaceuticals Report on Pharmacy Satisfaction, independent pharmacies continue to have the highest performance ratings in overall satisfac- tion, likelihood to return and likelihood to recommend. One of the reasons the indies score so high is they have the shortest wait times. (Many of these inde- pendent stores are our customers. They have organized their pharmacy with our Modular Pole Systems™. Our system reduces wait times and boosts staff morale.) In addition to wait times, pharma- cists and staff continue to be an important part of the overall pharmacy experience and one of the aspects that are key to cus- tomer satisfaction. To that end, many pharmacies offer counseling areas where pharmacists can talk to patients privately. If these areas are clean, organized and don't show an array of equipment and a tan- gled mess of cables, your customer is going to feel they are in a professional environment with a thought-out plan of how to best process their prescription needs. Visit Source Communications at booth #2943. NIGHTTIME VAPORIZING RUB FROM MENTHOLATUM Mentholatum ® Nighttime Vaporizing Rub was introduced to the market in the fall of 2014. The product was very well received by consumers for its unique soothing and calming lavender scent when compared to the strong medicinal smell of traditional chest rubs. This product grew 44 percent vs. prior year in MULO or 2.5 times more than the chest rub segment as a testament to its strong consumer appeal because its maximum strength formula with 100 per- cent active ingredients effectively relieves cough and lasts for up to eight hours, which is perfect for bedtime use. Chest rubs have been around for more than a century. They are a trusted and safe topical cough and cold remedy, which American families have been using to effectively relieve cough and muscle aches for genera- tions. Despite consumers' affinity for chest rubs, their complaints over the strong medicinal scent have been well documented through research. The Mentholatum Company is dedicated to providing consumers with the highest quality remedies available. The innova- tive Nighttime chest rub was developed in direct response to consumer feedback over chest rub's unpleasant scent as well as a growing demand for OTC products with natural ingredients, placing Mentholatum Nighttime as the fastest growing chest rub in the market. With the success of Mentholatum Nighttime Vaporizing Rub, not only is the company giving con- sumers relevant new options in OTC remedies, but also strong options to retail partners to grow their cough and cold business. For more information, visit booth #129. BERRY SLEEPY AND BERRY AWAKE FOCUSED ON CONSUMERS Healthy Ventures has assembled a strong CPG Team to aid or run up-and-coming branded companies. It creates strong inno- vative brands like Schiff Vitamins, Power Bar, Oral-B Products and Nestle Products, and is the brand builder of No. 1 Freeze Dried Crunchies Naturals, the innovative Berry Sleepy and now Berry Awake. Berry Sleepy is made up of a propri- etary sleep and relaxation blend that includes tart cherries, passion fruit, goji berries and valerian root extract. The base of this formula is all berries with 500mg of prebiotics. The new Berry Awake is made of a proprietary blend that includes green cof- fee berry, bacopa leaf and ginseng extracts. In addition, the company has added 2,000mg of pea plant protein. All products from Berry Sleepy and Berry Awake are kosher, non-GMO, vegan and manufactured in the USA. Berry Sleepy comes in 60-count bot- tle veg caps for $24.99 MSRP, 24-count at $9.99, one single serve at $0.99 and 2- ounce Berry Sleepy Shots in Strawberry and Mixed Berry for $4.99. Berry Awake will come in 2-ounce Berry Awake Energy Shots and will be available in Strawberry and Mixed Berry flavors. They will be lined priced with Berry Sleepy at $4.99 each. Berry Sleepy and Berry Awake are launch- ing at Expo West 2017, NACDS 2017, Expo East 2017 and NACS 2017. The products will be sup- ported with strong television and print campaigns in various trade magazines this fall and throughout 2018. The company will place major focus on the consumer with Modern Living with Kathy Ireland, WE Televisions and Bloomberg International. On the topic of sleep innovations, the company will be interviewed by Kathy Ireland on Berry Sleepy and the innovation of Berry Awake. Supported with social media globally, the company will be on TV in all major markets begin- ning in March of 2018. The company will step up its marketing events with major spon- sors of trade shows and focus on grass- roots marketing events, both domestic and international, all focused on moving Berry Sleepy to a leadership position in the natural sleep category and create a new natural segment in the energy shot category with Berry Awake. Visit Healthy Ventures at booth #4409.