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OCG Show Daily Tuesday, June 6, 2017 8 SHELF-STABLE CLEAN LABEL FLAVORED BUTTERS FROM CHEF SHAMY Chef Shamy introduces Fresh Churned ® butter brand. The driving force behind all Chef Shamy brands is great flavor and clean labels. The new Fresh Churned brand does not disappoint. The idea behind fresh churned was to provide a 'never-frozen' product that would pre- serve the flavor and smooth mouth feel of butter fresh from the churn. Virtually all commercially manufactured butter is frozen immediately after packing to pre- serve shelf life. Chef Shamy takes butter fresh from the churn and mixes in its pro- prietary fresh ingredients and delivers straight to the grocer. With a little bit of science and a lot of common sense and testing, Chef Shamy now has certified shelf stable garlic butter, honey butter and real buttercream frostings to offer to grocery store bakeries and foodservice. Through a proprietary process, Chef Shamy butters, including its new Fresh Churned brand, are certified food safe at room temperature for four months. That means these butters can be packed in crystal clear clam shells with a fresh churned look and feel. They can be sold right out of the bakery, produce or meat department to enhance bread, meats and vegetables. Grocers will never need to worry about food safety and consumers can keep these butters out and near where they cook for quick and easy application. Keep in mind that all these butters are 100 percent real butter. Often demonstrated on the outside of a grilled cheese sandwich, the garlic butter reigns supreme for fla- vor. It carries the cleanest label of any commercially available garlic spread. Ingredients include: butter (cream, salt), garlic, parmesan cheese, fresh chopped garlic, salt, garlic powder, herbs & spices. Current industry offerings infuse similar products with oils, water and chemicals as they have done for years. Additional offerings include Onion, Pesto, Lemon Dill and Southwestern on the savory side. On the sweet side of the ledger are Cinnamon, Vanilla Bean and Strawberry Honey Butters. Consumers want clean label, healthier-for-you prod- ucts. Chef Shamy has produced a product on which any home chef would be proud to put their name. The newest addition to the line-up (2017 flavor) is Strawberry Honey Butter. With a light fluffy texture and flavored with real strawberry, it stays true to the Shamy mission. Included in a line-up that has seen double digit growth and is adding profitabili- ty to the dairy set and to the bak- ery and meat departments are three honey butters, two savory butters and four fin- ishing butters. Real Butter Cream Frosting Chef Shamy has now added a real butter cream frosting in two flavors, Vanilla and Chocolate. Each frosting is infused with only four ingredients, leaving them dozens short of the current commercial offerings. Once again, Chef Shamy leans to quality and provides a bakery solution and a retail solution with real buttercream. For more information, visit butter.chef shamy.com or stop by booth #4508. DIETZ & WATSON: PARTNERING WITH RETAILERS TO MEET CONSUMER NEEDS Philadelphia-based Dietz & Watson is a principle player in meat delicacies and artisan cheeses. A family-owned compa- ny for four generations, Dietz & Watson strives to produce the highest quality deli meats to satisfy consumers, and meets retailer needs by leveraging innovative category management strategies. In today's dynamic retail environ- ment, Dietz & Watson takes a specialized category management approach in each market to cater to the needs of targeted consumers. Through a variety of analyti- cal tools, Dietz & Watson tailors protein assortments, deli meat display size and promotional strategies to best fit with a store's shoppers, therefore growing suc- cess in the deli meat category. In a time when consumers demand a wide range of clean label requirements, flavor preferences and pricing levels, retailers are challenging suppliers to meet their specific needs. It is imperative that retailers and suppliers work together to identify and provide the ideal products at the proper price points and with the optimal promotional strategies. Dietz & Watson excels in this area. Consumers are seeking out retailers that help meet their dietary needs through clear labeling and coding systems for quick and easy shopping. Dietz & Watson takes the extra step to educate consumers about the health attributes of their product. Dietz & Watson provides retailers with deli case marketing materi- als to inform consumers about the high quality, low sodium, no MSG and gluten- free nature of Dietz & Watson deli meats. As a business partner to retailers, Dietz & Watson con- ducts flavor-by-segment analy- sis to ensure the correct flavor assortments are in place at a retailer. Additionally, Dietz & Watson works with Nielsen Spectra to create custom consumer profiles for each of their retailer partners to match product assortment down to store level, to ensure Dietz & Watson has the proper fit. Dietz & Watson also works with retailers to better understand what pro- motions are most effective. The company monitors product performance via point- of-sale data to determine week-by-week promotional efficiency, subsidization level and volume sold on promotion. This knowledge helps Dietz & Watson determine the most effective promotional strategies and tactics. To help grow success of the deli meat category overall, Dietz & Watson devel- oped a tool that details optimal price points based on uplift and pro- motional efficiency for any brand of deli meat. The tool shows weekly information for a desired timeframe and is able to sort on many variables, such as promotional efficiency, uplift, retail price point or rate of sub- sidization, depending on the most impor- tant variable to the retail customer. Dietz & Watson also utilizes Market Track to monitor the weekly circular promotions at the retailer and the competitive market levels to understand the full scope and interaction of promotions. The bottom line is this. When a retailer chooses Dietz & Watson as the primary premium service deli offering, the retailer is choosing a category part- ner. A company that long ago figured out that when a customer succeeds in service deli, Dietz & Watson succeeds in service deli. For more information, go to www.dietz andwatson.com or stop by booth #3141. KLONDIKE CHEESE COMPANY INTRODUCES NEW ODYSSEY PACKAGING Klondike Cheese Company of Monroe, Wisconsin, is proud to announce the launch of a new packaging for its Odyssey ® Reduced Fat Greek Sour Cream. The eye-catching new packaging is designed to appeal to customers and increase retail sales velocity. "Our new Odyssey packaging high- lights Klondike's commitment to making a healthier alternative to sour cream," said Teena Buholzer, Marketing Director at Klondike Cheese Company. "We understand what our reduced fat Greek sour cream customer likes and responds to, and we designed our Odyssey Reduced Fat Greek Sour Cream packag- ing to appeal to that demographic." Klondike's all-natural, gluten-free, rBST-free Odyssey Reduced Fat Greek Sour Cream is thick and creamy with the perfect amount of tang and lower choles- terol, calories and 40 percent less fat than other leading brands. Its unique flavor pairs well with all types of foods that use sour cream. It can be used as a base for dips and spreads or topped on your potato and tacos. Eat it with fresh fruit for a nutri- tious snack that is packed with protein. For more information about Klondike Cheese and Odyssey, including detailed information about retail and food or industrial sizes, visit www.odysseygreekyogurt.com. About Klondike Cheese Company Klondike Cheese Company has been pro- ducing award-winning cheese at the same location since the late 1800s. Family- owned and operated in Monroe, Wisconsin by the Buholzer family for four generations, the secret to Klondike's quality is a com- bination of state-of-the-art equipment, its own special recipes and time-honored traditions of cheese making. Klondike, which markets about 80 percent of its feta for foodservice, also sells its feta at retail using the Odyssey Feta Cheese brand name. For more information, visit www .klondikecheese.com, call 608.325.3021 or stop by booth #2315. BERTOZZI'S SPREADABLE ITALIAN CHEESE STARTS WITH PREMIUM WHEY Bertozzi Corporation of America's Gran Festa line of spreadable Italian cheeses are artisanally crafted from high-quality whey, freshly ground spices and vegeta- bles. They come in three vari- eties: Garlic & Herb, Pink Peppercorn and Sweet Chili. Packaged in 8-ounce cups, a 2-tablespoon serving con- tains about 40 calories, 3.5 grams of fat and 1.5 grams of protein. The gluten-free, preservative- free spreads have a light and airy texture and mouthfeel with a rich, creamy flavor profile. Gran Festa is imported from the Bertozzi Creamery, an Italian fami- ly-owned dairy established in 1901. For more information, call 203.855.1356 or go to www.bertozzi america.com.