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IDDBA17.June6

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OCG Show Daily 5 9 Tuesday, June 6, 2017 DAMASCUS BAKERIES INTRODUCES BROOKLYN BRED An interview with David Mafoud, Principal and third-generation Baker of Damascus Bakeries, Brooklyn, New York and Newark, New Jersey. OSD: Why the name Brooklyn Bred? DM: Brooklyn is what we are, and who we are. Our company, Damascus Bakeries, was born in Brooklyn in 1930, and we've been bred there ever since. OSD: Your Brooklyn Bred Pizza Crusts are now selling in many more stores since last year. Congratulations! Are you surprised by its success? DM: Thanks. Yes, we have had wonder- ful traction this past year. No, we are not surprised by the success, but we are very flattered to see that where we sell we have very quickly become the No. 1 sell- ing pizza crust. OSD: What makes your pizza crusts dif- ferent from others sold in stores? DM: The bite! The attitude! We formu- late our crusts with specialty "00" pizza flour; we ferment our dough extensive- ly. The result is an authentic crust with a bubbly, crisp bite and pronounced aroma. OSD: Tell our readers about your new Neapolitan Thin Pizza Crusts. DM: They're delicious! They're about 33 percent thinner, and are smaller in size, so certainly they are ideal as a single pizza, or for the calorie-count- ing pizza aficionado. The Thin Crusts are formulated a bit differently from our Traditional Crust, with the aim to give the consumer more of a Neapolitan 'softer' bite to the mouth, especially when baked quickly on a hot stone. We expect con- sumers will also enjoy using these crusts to make delicious panini-styled sandwiches as well. OSD: You have introduced a 3-foot long version of the Bistro Buns? DM: Our 3.5-inch, 100 (delicious) calo- rie bun has morphed into many other sizes – from the 2.5-inch Slider size to even a 3-foot long Party size. We intro- duced both for the Super Bowl and peo- ple loved them. The Party size is a fresh and leaner alternative to the heavier, tired 6-foot hero. We are now selling several shorter service deli versions so that stores and commissaries can fill with meats, cheese, salads and spreads, then cut into platters of smaller finger sandwiches. Our bred, your imagination! OSD: Finally, tell our readers about the house that is depicted on your packaging. DM: That house, a Brooklyn brown- stone, had belonged to my grandfather, Hassan, who was our bakery's founding father. It is the house where my mother first enjoyed talking about bread with her father; the house where my mother grew from a wholesome, young girl into a lovely and beautiful woman. OSD: The house is a tribute to your pred- ecessors? DM: Yes. It's homage to the first and sec- ond generations. Perhaps it's even a mes- sage to the next, fourth, generation. OSD: What message is that? DM: That no matter what you do with your life, no matter where you may go in your life, there's no bred like home! For more information, visit booth #1956, go to www.brooklynbred.com or email David Mafoud at david@brooklynbred.com. MAKER OF GORDO'S CHEESE DIP BRAND OFFERS GORDO'S SALSA Introducing the unique Authentic Mexican Restaurant Style Gordo's ® Salsa – Gordo's Salsa is what your cus- tomers have been wanting and Gordo's delivered. Made with wholesome veggies and flavorful spices for a one-of-a-kind taste that could only come from Gordo's, it's available in Mild and Medium for that extra kick, in 16-ounce containers. Don't wait! Give your customers the take home salsa they can enjoy again and again. Stack up and watch your sales grow. Gordo's Salsa is the perfect com- panion to the No. 1 selling Gordo's Cheese Dip ® brand. Made with real cheese and natural ingredients, it is made in the USA, providing healthier alternatives for families that love to party and snack with cheese dip and don't want imitations with artificial ingredients and phony taste. That is why Gordo's is the original Authentic Mexican Restaurant Style Cheese Dip and has been the leading brand for over a decade. Gordo's is "The New Taste of Old Mexico." It's healthier and tastier when served with fresh fruits or veggies. Gordo's Cheese Dip is versatile, too. Your customers like to use it in various recipes like nachos, fajitas, fondues, quesadillas and many other deli- cious dishes. Kids love it as an after- school snack, and it's a favorite at parties. Gordo's Cheese Dip is available in six unique flavors: Original, Mild, Hot, Cheese'n Salsa, Cheese'n Chipotle and Queso Dip, in 16-ounce microwaveable containers. KACHWA Food Group is aggressively supporting you with radio, magazine and social media advertising, coupons, point-of-sale materi- als and store sampling, as well as concerts and the highly successful sport contest "Gordo's Ultimate Tailgater." KACHWA Food Group is known for its innovative manufacturing techniques, high quality ingredients and strong con- sumer support. For more information, visit www.gordos dips.com or stop by booth #3283. WATER LILIES – FINE ASIAN CUISINE FOR HOT BAR AND GRAB & GO Consumers are showing more interest than ever (especially Millennials) in Asian cuisine. You can see it clearly from the hot bar and grab and go cus- tomers. Water Lilies' production facility is 48,000 square feet, SQF3 and Organic Certified. Taiwan-born founders utilize their vast knowledge of Asian cuisine when developing products – their flavor and their authenticity, as well as a tradi- tion of quality. High-margin retailers know that an Asian component to their deli operation pays dividends. Favorite items of Water Lilies' customers include spring rolls, egg rolls, dumplings, potstickers, fried rice, noodles and Asian soup. Consumers are increasingly grav- itating to Asian cuisine. Millennials especially enjoy the foodie experience when enjoying high-quality ethnic cui- sine. A good Asian hot bar can really draw those consumers to your store. Water Lilies has developed unique flavors and clean label products that appeal to today's consumer. When the Lee family emigrated to the U.S. from Taiwan, they brought generations of Asian food experience with them. They original- ly set up a vegetarian gourmet food business in 1988. Water Lilies is still well known in the Asian markets for the Water Lilies brand lineup of tofu products. In 1995, Water Lilies established a facility in Brooklyn and soon became USDA-approved. Water Lilies has been in the current facility in Astoria, New York since 2006. Along the way, Water Lilies has developed business and relationships with major supermar- kets, club stores and restaurants around the country. "The rela- tionships we have built are p a r t i c u l a r l y gratifying to me," says Peter Lee, Chief Executive Officer. "It has been fun to be part of the surge in inter- est for Asian food. Because of our expe- rience we have been able to help our cus- tomers put together winning hot bar and grab and go programs." For more information, stop by booth #4282, visit www.waterliliesfood.com, call 718.777.8899 or email sales@waterliliesfood.com. AWARD-WINNING DOUBLE RAINBOW STRAWBERRY LEMON FROZEN CUSTARD Double Rainbow's Strawberry Lemon flavor of frozen custard has been named the Grand Champion at the World Dairy Expo. Beating out more than 170 frozen desserts to claim the Grand Champion title, the award-winning Strawberry Lemon blends perfectly tart lemons and summer-sweet strawberries together in a delicious fruit ice, which is then swirled with Double Rainbow's rich and creamy Original Vanilla Custard, a classic blend of egg, cream and Madagascar vanilla. Strawberry Lemon is one of a line of indulgent new flavors that also includes Chocolate and Vanilla Malt, Sea Salt Caramel, Original Vanilla, Vanilla and Blueberry Pomegranate, Mango Tangerine, Raspberry and Tart Cherry. The overall theme of the new line is that they combine twists on nostalgic flavor combinations and excit- ing new textures created by swirling rich and creamy custards together with refreshing fruit ices. Founded 40 years ago in the heart of San Francisco, Double Rainbow continues today to make award-win- ning super-premium ice creams, custards and non- dairy frozen desserts. For more information, email info@ doublerainbow.com or go to www .doublerainbow.com.

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