Issue link: http://osercommunicationsgroup.uberflip.com/i/777723
Food Equipment News 3 5 Thursday, February 9, 2017 VENDORS HAVE NEW DEFINITION COURTESY OF ROYAL INDUSTRIES Royal Industries' core business is furni- ture: table tops, table bases, barstools and other basic seating. They are a unique, full line/broad line restaurant and hospi- tality supplier and direct importer of smallwares, janitorial, S/S worktables, furniture and seating manufacturers. Centrally located in Chicago, Illinois, they have been in business for over 70 years. The company is unique in its approach and relationship with partners (dealers). It is re-defining the role of ven- dors in business. Many vendors feel the need to compete so intensely, that mar- gins for all are being decimated. 'Cheap' drives the standard costs of various prod- ucts down so low that businesses are competing for pennies rather than for quality or service. To these dealer part- ners, 'vendor' has become a bad word – a word synonymous with that of a scary margin muncher gobbling up all value and margin. Royal Industries differs several ways: Its line is vast. It has always been considered a value added, one-stop shop. With its unique pre-paid freight program, it is the only company that includes furniture on a pre-paid freight program. Customers can bundle furni- ture, smallwares, janitorial, worktables and shelving or utility items at one time. Most importantly, Royal Industries is changing the term and role of the 'vendor.' The company has taken the step of becoming partners with its dealers by offering unique programs, marketing services, flyer and promotional materials – anything the dealers need to sell or market their company or indi- vidual brands. Royal Industries is focused on quality, not only in furniture but also in the ability to provide sales collateral materials to dealers and help them brand their companies while selling Royal Industries products. At no cost, Royal Industries helps dealers create flyers, branded catalogs, collateral materials, seasonal flyers and more. The company is focusing on re-defining the term 'ven- dor' through free marketing and advertis- ing and bid/quote support. Stravros Moraitis, Vice President of Sales & Marketing, says, "Since we have taken this stance on re-defining the term vendor, we have seen a significant increase in sales. In addition to investing in our partners, we are also investing in more internal personnel, more customer support team members and additional resolution specialists. Being a true value- add partner to our cus- tomers, we need to be able to resolve the daily problems quickly. You can do many things right but it takes just one mistake and a delayed response to a resolution to cancel everything else that you did well." The company is constantly adding new products to fill various product gaps. It brings in new products per the sourcing requests of its dealers. Individual product sourcing for cus- tomers is another plus. Even if the need- ed product isn't from the Royal Industries product line, the company will search and provide what is needed even to the extent that if a competitor has what a Royal Industries dealer needs, the company will still try to source it for them, because as Moraitis emphasizes, "we are partners, not vendors." For more information, stop by booth #4440 or visit www.royalindustriesinc.com. SAVE ENERGY, REDUCE DEFROST CYCLES WITH INTERMATIC'S NEW ICUBE Intermatic has developed the new ICUBE™ Adaptive Defrost Module for commercial refrigeration walk-in freez- ers and coolers. This control provides major energy savings where walk-in freezers and display cases are used, such as in full service, casual and fast food restaurants, healthcare facilities, cafes, convenience stores and super- markets. It will save customers money by reducing energy usage associated with defrosting walk in coolers and freezer evaporator coils. Foodservice businesses as described previously are always looking for cost effective solu- tions that can generate energy savings and ultimately save money with a short return on investment. It is an easy, versatile, innovative and affordable way to reduce defrosts cycles by 40 percent or more per day. For retro-fit or new installations, the compact ICUBE module simply assembles direct- ly to an existing or new Grässlin DTAV40 Defrost timer with no change to the timer wiring required. The ICUBE module works with the DTAV40 timer to determine when defrosting a Walk-In Refrigeration system evaporator coil is truly necessary versus a time initiate only approach. The module has four tempera- ture sensor inputs which can accommo- date up to four evaporator coils with wiring capability to extend up to 400 feet for remote condensing unit installations. Typical mounting locations are inside of a remote multiplex or dedicated condens- ing unit, parallel rack system, unit cooler or freezer, or external to the unit cooler or freezer. Typically foodser- vice owners are forced to utilize this type of intelligent technology at a very high price point and with an overly complicated control. These types of controls can also be very difficult to pro- gram and install, which takes time away from the HVACR technician, and we all know time means money. With the ICUBE, you save time and money by simply installing the Adaptive Defrost Module directly to the existing DTAV40 Defrost timer and running sensing wire from the inputs to the evaporator coils. There is no need to change any other wiring in the system or timer program- ing. Intermatic provides a unique non- isolated evaporator coil sensor with 10 feet of sensor wire and 6 feet of input wire which can be expandable in between up to 400 feet with 20-18ga shielded or unshielded typical field wire for remote condensing unit installations. Intermatic's reasoning for the unique sensor is because it wanted the commercial refrigeration technician to have the ability to run this sensing wire through the existing or same conduits/raceways from remote rooftop locations to the box cooler/freezer. Additionally, with four sensor inputs the ICUBE Adaptive Defrost Module can expand to accommodate up to four evap- orator coils. Commercial refrigeration techni- cians have been using defrost timers for many years. Sometimes newer technolo- gies and changes in energy standards can create unfamiliar complexities and sys- tem reconfiguration. Intermatic provides the technicians with a familiar solution by continued use of the same defrost timer, but with the addition of the energy savings ICUBE technology which will align with upcoming DOE Walk-In- Cooler/Freezer Annual Walk-in Efficiency Factor standards. Learn more at www.intermatic.com.