Issue link: http://osercommunicationsgroup.uberflip.com/i/765780
Consumer Electronics Daily News 3 7 Friday, January 6, 2017 what stage a startup is actually ready for product development and what needs to be in place. "Product development can begin at any time, but the expectations, milestones and deliverables will be dif- ferent depending upon where a company may be in its efforts and timing," said Bauswell. "As for what needs to be in place, I think it goes without saying that the ability to raise capital and knowing your target customer are paramount to a startup's success." When choosing a product develop- ment company to partner with, Bauswell said three things stand out immediately that can help a startup determine if this partnership will be a good investment: "First, a history of successful products being shipped and adopted in the market- place. For example, SurfaceInk has shipped over 400 products working from concept to mass production. Second, how many startups they have worked with who have exited. In the past 10 years, SurfaceInk has had clients exit for over $19B through IPO or acquisition. Third, how long the core team has been togeth- er. Our core team at SurfaceInk has been together an average of 15 years." Bauswell also said trust and chem- istry should be weighed into the equation as well, as a product development partner is an integral part of your team and ulti- mate success. "At SurfaceInk, we work SurfaceInk (Cont'd. from p. 1) diligently to try to understand as much as we can about you as a founder, your vision and goals, your business, as well as your product. We don't believe that the product is in isolation and how we approach the product development process must be closely integrated into the rest of your strategic planning and vision. Even with large, established com- panies, we make every effort to try to integrate our process into the overall plans of the business strategy and approach." Establishing trust, according to Bauswell, is especially important as prod- uct development gets underway and entre- preneurs are forced to "let go of their babies." "I have never seen any company succeed at any significant scale where it was only a single person," added Bauswell. "As you begin to have other people engaged in the business, especially large investors, you will have to come to terms that cede control incrementally to those other interests … and at some point likely literal overall control. You will be managing peoples' interests and creating buy-in to achieve your goals, and it will shift quickly from a dictatorship into a more complicated dynamic. This is simply the reality of needing other people around you to help you achieve your vision." For more information, go to www .surfaceink.com or stop by Venetian suite #31-311. ALTIA SYSTEMS LAUNCHES PANACAST 3D VR KIT Altia Systems, a CES 2016 Innovation Awards Honoree and recipient of the 2016 Frost & Sullivan New Product Innovation Award, announced the PanaCast 3D VR Kit at the Intel Capital Global Summit. The PanaCast 3D VR Kit expands the PanaCast ecosystem portfolio, which includes PanaCast 2, the world's first Panoramic-4K plug-and- play USB camera, and the PanaCast VR mode which allows for Panoramic-4K 2D immersive videos. The PanaCast 3D VR kit brings immersive 3D experiences within reach of content creators interested in creating vir- tual reality (VR)/augmented reality (AR)/mixed reality experiences through real-time interaction, rapid prototyping and experimentation to get the best possi- ble effect. The fully stitched 3D video is available for instant viewing through almost all popular 3D players. It can be enjoyed on smartphones with the Google Cardboard head-mounted display (HMD) or other low-cost HMDs, as well as high- end HMDs. On an HMD, the experience resembles what one would see on an immersive, cinematic screen, in 3D and with a portable solution that consumers can take anywhere. The kit enables content creators to easily provide immersive, cine- ma-like 3D experiences to their audiences. In August, the company announced availability of the VR mode for PanaCast 2 to enable outdoor or live-action 2D immersive content creation; the PanaCast 3D VR kit extends that capability to 3D 4K content creation. Head-mounted dis- plays, one of the fastest growth segments in the technology industry, are expected to have revenues of $21 billion by 2020 according to a Gartner report. Altia Systems aims to help fuel growth in 3D immersive content, by enabling people to create, view and share their experiences from everyday life. The PanaCast 3D VR Kit captures real-time, live action videos with 3840 x 2160 pixels/ frame. By providing fully stitched immersive content in real time, with 4K resolution, with a portable device, the PanaCast 3D VR Kit extends the reach of 3D content to industrial and commercial applications such as news reports, medical applications, education, virtual home and store tours, tourism, entertainment, etc. "PanaCast 3D enables natural depth perception with a responsive system which mimics the human field-of-view. Our eyes provide synchronous visual information to our brain and enable depth perception based on the inter-pupillary separation between our two eyes. In this binocular arrangement, each PanaCast 2 functions as an electronic eye," said Yash Gupta, Director of Engineering for Camera Systems Development at Altia Systems. Creative Videography The ability to preview videos in real time with a 'what you see is what you get' view allows consumers and professionals alike to record and share content with point-and-shoot simplicity. The fully stitched 3D content can be recorded and uploaded immediately without spending time and money on post-production tech- niques and proprietary stitching software. Sharing is made simple as the kit pro- duces videos with live preview support and can be used by any broadcast app - such as Wirecast, Facebook Live or YouTube 360. Aurangzeb Khan, President and Chief Executive Officer of Altia Systems, commented, "People love an immersive experience and when technol- ogy delivers something akin to how we see and experience the world, it's breath- taking and memorable. Consumers like to buy easy-to-use devices that let them produce and share exceptional content. PanaCast 3D enables them to do all this in a simple, familiar way." Pricing and Availability The PanaCast 3D Kit is priced at $2,795 and is available now for early adopters, with general availability in Q1 2017. Altia Systems (getpanacast.com), a ven- ture-backed company based in Cupertino, California, is the creator of the PanaCast camera system and PanaCast Experience real-time interac- tive software-as-a-service. Funded by Intel Capital and other leading investors, Altia Systems' PanaCast products and technology deliver industry- first results in real-time, in-device stitching of panoramic video from multi-camera systems, enabling a unique experience in immersive video collaboration. PanaCast 2 is the world's first Panoramic-4K Plug-and-Play USB video camera. It delivers a 180-degree wide field of view which replicates the natural human visual perspective. The PanaCast 3D VR Kit is the first system to deliver 180-degree 3D content with full 4K resolution in real-time, with in-device panoramic stitching. For more information, visit www. getpanacast.com.