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CEDN.Jan6

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Consumer Electronics Daily News Friday, January 6, 2017 1 6 E-LEAD'S MIRROR HUD: SAFE OPTICAL PROJECTION TECHNOLOGY By Kolya Chen, Product Manager, E- Lead Electronics There seems to be a preconception that head-up display technology is for luxury, high-end vehicles only. Well, here at E- Lead we wish to dismiss that preconcep- tion with our new product: The Mirror HUD. The Mirror HUD, the only projec- tion style head-up display in the after- market, simply projects whatever is on the screen of your phone right in front of you. To make sure that everyone can use the Mirror HUD, we made it installable on any vehicle and it is compatible with almost every smartphone. A universal product is no good if you need to go to an auto shop to install it; that's why we made it as easy to install as possible. If you follow the simple installation video on our website, you can install the prod- uct within 10 minutes, guaranteed. After you attach the projector and combiner to your windshield and connect all the wires, the rest is just plug and play. This product can display either your car information, via OBDII, or informa- tion on your cellphone. The Mirror HUD can project your 5.5-inch screen two meters away into an 11-inch image at 720p. Furthermore, the projector is auto dim and can project at over 10,000 nix, which means you will be able to see an image no mat- ter how bright the sun- shine. This means that while driving, you'll have access to all the information you need without ever looking down. To top it off, we have a couple of accessories that can help the Mirror HUD provide even more information. First, we have a driving video recorder that can connect with the Mirror HUD. This allows you to see what you are recording as well as watch previously recorded footage right in your car. The second accessory is a blind spot rear-view cam- era. Although rear-view cameras are now available in most newly bought vehicles, this one is a bit special. This device uses a special wide screen camera that captures 150 degrees behind your vehicle. Then through our software, we break up the image into three parts: 120 degrees behind your vehi- cle and your left and right blind spots. This allows you to safely turn into other lanes without ever having to take your eyes off the road. I understand that this article may seem a little farfetched. Therefore, I invite all of you to booth #2301 to see our Mirror HUD yourselves. They say seeing is believing, and I believe after seeing our product, you'll want a Mirror HUD for your car too! For more information, visit www .e-lead.com, call 323.316.0231 or stop by booth #2301. ULTRA-THIN, HIGH CAPACITANCE SUPERCAPACITORS FROM MURATA Murata Americas introduced its DMH series, a new lineup of supercapacitors with a thickness of 0.4mm, a mF order capacitance, low ESR and the capability to output instantaneous power. The prod- uct line delivers a solution to devices with limited space that are challenged by power consumption issues since its slim package can be mounted in underutilized space. Further, the DMH can enhance functionality and improve system opera- tions when used in conjunction with lim- ited power batteries. By optimizing construction materi- als and structure, the first product in the DMH series was developed to provide 35mF, 4.5WV and 300mΩ in a 20 x 20 x 0.4mm package. The potential applica- tions are numerous: patch-type devices like mobile electrocardiograms and wound care machines; portable devices driven by coin cell batteries, such as smart watches, fitness trackers and insulin pumps; smart cards; and e-tags and e-readers. "Murata's approach to innovation is based on a combination of increasing accuracy, reliability and effectiveness, while foster- ing technology advance- ments. Our supercapacitors are solid proof of that. We continually strive to deliver solutions that overcome some of the most pressing design challenges that engineers face today," said Austin Mori, Business Development Engineer, Murata Americas. Samples will be available starting in February. More information can be found at www.murata.com. About Murata Murata Manufacturing Co., Ltd. is a worldwide leader in the design, manufacture and sale of ceramic-based passive electron- ic components and solutions, communication modules and power supply modules. Murata is com- mitted to the development of advanced electronic materials and leading edge, multi-functional, high-density modules. The company has employees and manu- facturing facilities throughout the world. For more information, visit www.murata .com or stop by Murata's meeting spaces #MP26051 and #S116, South Hall 2. POCO OFFERS HIGH-END GRAPHITE MATERIALS An interview with Rick Slimp, Director EDM & Glass Forming, Poco Graphite. CEDN: Who is Poco Graphite? RS: Poco Graphite is an Entegris com- pany dedicated to producing quality high-end graphite materials for many diverse applications and industries. Poco products are produced for major markets such as semiconductor and gen- eral industrial products, biomedical, glass handling products and electrical discharge machining (EDM). As a pro- ducer of highly technical materials, Poco offers exceptional customer sup- port, including specific application information, design capability, machin- ing and materials testing. Poco's most recent product is a graphite material designed for glass forming (GF) appli- cations and allow for improved perform- ance to ensure success. CEDN: Why are Poco Graphite materi- als favorable for glass forming applica- tions? RS: Poco's GF materials outperform other conventional graphite in high temperature controlled glass forming environments. Our materials provide the ability to obtain a highly polished mold surface to enhance the glass qual- ity and clarity. Our GF materi- al also has a CTE match to popular high strength glass materials to eliminate stresses during the forming process while increasing glass yield. In addition, the unique microstructure of our GF graphite prevent mapping onto the product being formed. Overall, the attributes of our GF materials will pro- vide the longest mold lifetime in a con- trolled environment. CEDN: What is "mapping"? RS: Mapping is the transfer of the form- ing mold's structure onto the glass sur- face being formed. This often can be seen in the glass as similar to a textured sur- face and limits the clarity of the glass substrate. With many products, such as smartphones, GPS screens or camera lenses, this is undesirable and renders the glass product unusable. Poco's GF material possesses a uniform microstructure with consistency between particles and porosity to eliminate mapping and increase prod- uct yield. CEDN: How can someone learn more about the glass forming materials pro- duced by Poco Graphite? RS: Poco will have product specialists in booth #36068. We will be happy to dis- cuss a specific application or material need with those visiting our booth. In addition, I can also be reached via email at rick.slimp@entegris.com. For more information, go to www.poco.com or stop by booth #36068. ALLGO EMBEDDED SYSTEMS NAMED CES INNOVATION AWARD HONOREE AllGo Systems, a leading automotive infotainment solutions supplier, received the prestigious CES ® 2017 Innovation Award. The award sponsored by Consumer Technology Association™ celebrates outstanding product design in new consumer technology products. AllGo is an in-vehicle infotainment (IVI) leader providing the broadest pro- duction-proven suite of media playback, mirroring and connectivity technologies. AllGo's RACE 2.0 SDK is the first con- nected media middleware integrating media and mirroring software, simplify- ing the design and integration of infotain- ment systems. RACE 2.0 bridges exist- ing technology with new smartphone applications and offers users a seamless experience through a common interface and new use cases. AllGo's media play- back engine supports playback from iPhones and Android phones, and distrib- uted media playback to a user's smart device within the car. AllGo's connectiv- ity portfolio includes CarPlay, Android Auto, MirrorLink, Miracast and Bluetooth ® Middleware. "AllGo is delighted to be recognized for the unique features offered by RACE 2.0," said K. Srinivasan, Director and Chief Executive Officer, AllGo Systems. "Today's IVI systems are becoming increasingly complex, using different mirroring standards to offer multiple fea- tures. RACE 2.0 is the first mirroring solution offering the user a single, intu- itive interface while the software integra- tion brings new functionality that other- wise wouldn't have been possible." RACE 2.0 users can switch between native IVI features and smartphone applications by using a smartphone in mirroring mode. RACE 2.0 unifies different smart- phone mirroring solutions and presents one common interface to application developers, enabling faster development and shorter time to market. AllGo is also developing advanced solutions like e-Cockpit implementation, ADAS integrated with wearables, Media Services in the Cloud, BYOD, RSE and more – enabling consumers to replicate their home and mobile experiences inside the car. For more information, visit www.allgo systems.com.

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