Issue link: http://osercommunicationsgroup.uberflip.com/i/765780
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES ® Kimberly Oser CEO and Editor-in-Chief Jules Denton Senior Associate Publisher Carlos Velasquez Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry Jeanie Catron Karrie Welborn Associate Editors Yasmine Brown Jonathan Schieffer Graphic Designers Caitlyn McGrath Sarah Glenn Customer Service Managers Stacy Davis Steven Taylor Hannah Stefanovich Show Logistics & Distribution Marcos Morhaim Senior Account Manager Adrian Chacon Cami Jimenez Rich Mariscal Darryl Monroe Danny Ranney Anthony Socci Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy Consumer Electronics Daily News Friday, January 6, 2017 4 THE VALUE OF DIRECT MAIL MARKETING Over time, marketing has made its way from print to radio to television to online, creating myriad platforms and noise with each evolution. However, none of these marketing mediums make their way into the American household as reliably as direct mail. From holiday coupons to political campaign ads, the U.S. Postal Service™ maintains an incredibly powerful and increasingly sophisticated marketing channel. Even in today's digital world, con- sumers still appreciate receiving letter mail. By cutting through the clutter of television and digital advertising, direct mail puts the marketer's message in the palm of their customer's hand. Increasingly, analytics and tracking are used to help marketers gain consumer behavior insights. The Postal Service is also expanding the ways mailers can reach their audi- ences. This year, the Postal Service is rolling out one of its newest and most innovative features: Informed Delivery. This free, optional feature provides par- ticipating customers with daily email notifications c o n t a i n i n g g r a y s c a l e images of the outside of letter-sized mail pieces expected to be delivered soon. In bringing physical mail into cus- tomers' daily digital routine, Informed Delivery has the potential to build antici- pation, increase open rates and even improve return on investment. This is part of the Postal Service's long-term strategy to increase the value of mail in today's digital world. Informed Delivery gives business mailers an unprecedented opportunity to interact with subscribers in innova- tive ways. For flat-sized mail pieces, ADD WINDOWS TO YOUR HOME ROBOTICS CATEGORY ECOVACS Robotics, the premier develop- er and manufacturer of home service robots, is changing the home robotics category by moving from floors to windows. DEE- BOT™, a line of floor cleaning robots, con- tinues to be successful, but WINBOT ® , a growing family of window cleaning robots, continues to be one of the company's show- stoppers, sparking media attention, industry awards and retailer interest. "The home service robotics catego- ry has grown exponentially in the last several years and is on track to continue. Retailers are looking for fresh ideas to bring in these new consumers and estab- lish themselves as the expert in the cate- gory. ECOVACS can help. WINBOT, our line of window cleaning robots, is so unique that retailers are sometimes stumped as to where to place them, but no matter where they are displayed, con- sumers are always mesmerized. That means opportunity to capture that con- sumer and turn them into a lifetime cus- tomer," says Mike Hecht, Executive Director of ECOVACS Robotics, Inc. New price points, innovation and technological advancements are featured with the fresh crop of WINBOT mod- els, creating new revenue streams and new demand within the robotics category. With its mass market introduc- tion in 2013, the WINBOT is designed to clean framed or frameless glass and glass of any thickness, including Thermopane™, using one product. The WINBOT may be used on interior as well as exterior windows. The award-winning WINBOT is smart and easy to use. Simply affix the microfiber cleaning pad, Continued on Page 57 Continued on Page 57