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CEDN.Jan5

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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES ® Kimberly Oser CEO and Editor-in-Chief Jules Denton Senior Associate Publisher Carlos Velasquez Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry Jeanie Catron Karrie Welborn Associate Editors Yasmine Brown Jonathan Schieffer Graphic Designers Caitlyn McGrath Sarah Glenn Customer Service Managers Stacy Davis Steven Taylor Hannah Stefanovich Show Logistics & Distribution Marcos Morhaim Senior Account Manager Adrian Chacon Cami Jimenez Rich Mariscal Darryl Monroe Danny Ranney Anthony Socci Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy Consumer Electronics Daily News Thursday, January 5, 2017 4 HOW THOUGHTFUL CAN A SMART HOME BE? By Julie Link, Director of Research and Consumer Insights, Scripps Networks Interactive Consumers expect tomorrow's smart home to be both intelligent and thoughtful. An intelligent home runs efficiently with high performing energy and security systems; a thoughtful home maximizes the sense of connec- tion through minimizing technological distractions. A thoughtful home antici- pates the needs of its household mem- bers. Consumer research at HGTV and DIY Network reveals three consumer imperatives for the thoughtful home. First, tech products will be built to help consumers purge their homes of clunky technology, taking a more passive approach to modern convenience. Products and systems that integrate eas- ily into existing platforms and carefree privacy safeguards will win them over. According to Scripps Networks' 2016 Lifestyle Insights report, 77 percent of consumers say that technology in the home makes their lives less complicat- ed, with the remaining 23 percent claiming it makes life more compli- cated. It's unrealistic to think that consumers will want to totally unplug at home, but they will seek respite from the constant buzz of connec- tivity. Home technology products will need to be able to fade into the back- ground, but be at attention when called to the forefront. "I'm seeing a lot of families incor- porating a quiet zone. Technology is tak- ing a back seat," offered Nancy Fire, Design Director for HGTV HOME, 5G WILL TAKE THE CHECKERED FLAG By Glenn Laxdal, Head of Strategy and Technology, Ericsson North America Race promoters are seeking ways to enhance the fan experience through inter- active video, improve the speed and accuracy of race team communications, provide real-time vehicle telemetry for pit analytics and dramatically lower the installation and operating costs of these temporary networks. While initial efforts will focus on LTE-based networks that provide a faster and lower cost solution, future solutions will leverage 5G net- works to improve the racing experience for fans, drivers, pit crews and sponsors. Currently, race communications can require a team of more than 70 workers spending three days on average to run 25 to 30 miles of fiber to multiple access points around a track. There are separate networks created for functions such as race timing, team communications and live video inside the car. The latency in most cases can average 12 seconds. After the race, the network team then spends a day tearing down these temporary com- munications networks. This is not only costly, but requires considerable effort for a weekend event with little tolerance for delays. A wireless (LTE and media) solution allows a small team to set up an advanced communi- cations network that delivers broadband for multiple voice, video and data networks, with an average latency of less than one second. Using specially-equipped trailers, the network "infrastructure" can be set up and torn down in hours, not days, and the size of the installation crew can be as small as a half-dozen workers. This will result in tremendous savings per event, and reduce the venue operators' investment in communications infrastructure to accom- modate races. Continued on Page 57 Continued on Page 57

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