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Aftermarket Daily News 4 7 Thursday, November 3, 2016 THE BEST FOR THE BEST: KOOKS AND STAGE 8 TEAM UP With a constant eye for quality, Kooks Headers and Exhaust relentlessly strives to provide customers with the most reli- able technology available. So when cus- tomers reported header bolts failing, the premier performance company quickly started looking for the solution its cus- tomers deserved. When it found out Stage 8 Locking Fasteners have been installed 20 million times worldwide without a single reported failure, it knew it had found the answer its customers were looking for and sprang into action. All Kooks header kits now come with the zero- failure technology of Stage 8 Locking Fasteners. "We are excited about the opportu- nity to partner with another premier performance manufacturer and bring our two products together. Our partner- ship with Kooks means a superior product for everyone, from weekend warriors to professional drivers," said Bruce Bennett of Stage 8 Locking Fasteners. Stage 8 Locking Fasteners has been designing the world's most effective active mechanical locking sys- tems for 31 years. Its patented system prevents even a single degree of fastener loosening rotation, and provides signifi- cantly more breakaway torque than any other locking system. Customers simply lay the Stage 8 locking wrench, called a retainer, onto a grooved head of the Stage 8 bolt, which locks the bolt down and prevents it from working loose when the machine vibrates or when the metal heats and cools. "Including Stage 8 Locking Fasteners in our header kits is just anoth- er example of our continuous dedication to providing our customers with the best product possible," said Chris Clark of Kooks Headers and Exhaust. "We have gotten great feedback from our customers since implementing the partner- ship." Stage 8 manufactures locking fastener kits for several applications besides headers, including turbos, collectors, harmonic balancers, oil pans, valve covers, transmission pans and intake manifolds available for Ford, GM, Mopar and imports. For off-road applications, Stage 8 created the X-Lock, a patented locking spindle nut replace- ment assembly for Dana 44, 60 and 70 spindles. For more information, visit www.stage8.com or stop by booth #23125. 2016 Best of Show UNIQUE CAR CARE PRODUCTS FROM STREET LEGAL Are you tired of the same? Now Street Legal Products Corp. brings to market the new era of car care products. Street Legal Products Corp. is a car care prod- ucts manufacturer with manufacturing plants in Orlando, Florida and Bayamon, Puerto Rico. Its formulas are unique. It has over 20 years of com- bined experience in the manufacturing of car care products. In 2001, the leader in tire shine and dashboard dressing was Armor All and Kit. Around that same time, C & J car care products came out with its new and revolutionary product that changed the tire shine rank- ing forever. This product was called Angel Guard. Yes, Street Legal Products is the original creator of Angel Guard Wet Tire Dressing. In 2006, the company was sold, but it didn't end there, because in November of 2011, a new company was born: Street Legal Products Corp. – the new era of car care products. It carries Street Legal Wet Tire Shine (liquid and aerosol), which is a non-sling, non-splatter wet tire shine. The line includes the following unique products. A water-based degreaser, The Blue Beast has a strong pH that can tack- le even diesel grease. Kryptonite Wax is the first wax to combine carnauba, Teflon and silicone in one product. This means shine, durability and protection available in a 16-ounce bottle and in gal- lons. The multi- purpose cleaner is a degreaser and car wash in one product, and has an excellent foaming action, a grease buster and carnauba wax in its formula. Car wash has a neutral pH that combines the best raw materials for safe automobile cleaning. Acid wheel cleaner is a winner when you need the power of acid to clean aluminum parts. Street Legal Quick Wax has a ceramic base. If you want to detail your vehicle, then you need Street Legal Quick Wax for that perfect finish. For more information, visit www.street legalproducts.com, call 407.826.5136 or stop by booth #13139 for a free sample. WHY CONSUMERS DON'T BUY TIRES FROM NEW CAR DEALERS – OR MAYBE YOU Despite millions of advertising dollars spent nationwide, as well as millions more spent at the service drive level, most new car dealers struggle badly to sell tires. How badly? Nationwide, fran- chised new car dealers sold a mere 8 per- cent of all aftermarket tires in 2015. Why? Ask most consumers why new car dealers don't sell tires and the first answer most will offer is: "they charge too much." Not true. The truth is new car dealers, overall, charge less for tires than most tire dealers and mass merchandisers. Call NitroFill and it will send you copies of ongoing nation- wide studies comparing tire prices from local car dealers, tire dealers and mass merchandisers. In virtually every monthly report, car dealers quoted complete tire prices that were substan- tially below the group average. So, if not price, then what? The answer probably isn't experience or service quality, right? Few chain stores, repair shops or tire stores can honestly claim to provide levels of vehicle expertise that exceed what is offered by most new car dealers, or that they employ technicians who are more experienced on a given brand of vehi- cle than the dealer who sells that brand. While generally expert marketers, car dealers have universally failed to compel their customers to return to their service departments for regular tire maintenance – and this is why they don't sell tires. Consumers overwhelm- ingly purchase replacement tires from the business that main- tains them. In fact, 78 percent of consumers purchase their tires from the first car care profes- sional that informs them of the need. In other words, train your customers to return to your facility for regular tire pressure calibrations, and when you discover they need tires, they will pur- chase them from you. The NitroFill Tire Inflation Maintenance Program is designed to sell tires. First, NitroFill isn't air. Fill your customers' tires with NitroFill and they are much more prone to return to your business to have them serviced. It's a safe bet that none of your cus- tomers have a nitrogen generator at home, they can't get a nitrogen top-off at any gas station and most tire stores still don't offer it, or charge for top-offs if they do. Add to this the many bene- fits included with each NitroFill pur- chase, such as tire repair and replace- ment coverage, roadside assistance and more, as well as its comprehensive cus- tomer contact, com- munication and man- agement platform, and you will see each customer, on average, 400 percent more often. That's right, while the average consumer vis- its a car care professional 1.2 times each year, the average NitroFill mem- ber visits the NitroFill dealer 4.5 times annually, giving you four times the opportunities to inspect your cus- tomers' tires, oil change stickers and service histories. Call 954.970.1691 or visit www.nitrofillnow.com to schedule a personal Webinar for you and your staff. In 30 minutes, NitroFill will show you how to quadruple your cus- tomer visits and move more rubber than you ever thought possible. For more information, call 954.970.1691 or stop by booth #41197 in the South Hall.