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Aftermarket Daily News Thursday, November 3, 2016 6 6 PREMIER PERFORMANCE PRODUCTS TO SPONSOR FIRST ANNUAL DIESEL PERFORMANCE INDUSTRY EXPO Premier Performance Products has been named the title sponsor of the first annu- al Diesel Performance Industry Expo tak- ing place April 21-23, 2017 at Lucas Oil Raceway in Brownsburg, Indiana. "The DPI Expo is about to have its maiden voyage and we're confident that Premier Performance Products, being the original WD in the diesel performance market, has the experience to help make it a smashing success," said President of DPI Expo, James Brendle. "This event will be the first of its kind and will become a staple for the diesel industry." The Diesel Performance Industry Expo (DPI) was just recently founded in 2016 and is geared towards bringing industry professionals together for the benefit of the industry. Coupled with the Ultimate Callout Challenge, the DPI Expo is expected to bring in an estimated 8,000 people. "Indiana is the heartland of diesel performance and it's our goal to continue to create excitement at both the end con- sumer level as well as the business owner level," said Chris Searle, Sales Manager of DPI Expo. "The Ultimate Callout Challenge will provide the competition and entertain- ment for the top diesel trucks in North America, bringing in consumers and dealers alike to spectate and compete." While end consumers can come enjoy the aspects of the competition and learn more about the sponsoring vendors that will be present, Premier's dealers will be able to come take advantage of once a year deals as part of their April Open House. "We're excited about the opportunity to head up this event with DPI Expo. We've been in diesel performance since its begin- ning and feel confident that this event is just what the doctor ordered to rejuvenate the diesel performance market," said Matthew Davis, Director of Marketing for Premier. "We're hoping to have close to 50 vendors exhibiting at the expo, which should help make for a great event." The Ultimate Callout Challenge was started in 2016 and pitted close to 30 of the highest horsepower diesel trucks in North America against each other in a competition that included sled pulls, dynos and drag racing. The large turnout of diesel shop owners and spectators alike resulted in the creation of the DPI Expo. For questions regarding sponsor- ships of the DPI Expo or how to compete in the Ultimate Callout challenge, contact Chris Searle (chris@dpiexpo.com). For more information, visit www .premierwd.com or stop by booth #21451. THE THINKING INSIDE THE BOX `By Glen Eaton, Product Manager, Drew Technologies, Inc. Every good automotive repair and colli- sion shop knows that keeping up with technology and the associated equipment is essential to staying on top of their game. Unfortunately, sometimes that means additional, costly tool investments and then education/training to understand how to use these new tools. Who has the money and time for that? Drew Technologies designed the RAP ® system as a true turn-key remote solution that can be used by any technician, regardless of experience. Drew Technologies developed a hardware kit that consists of a Windows PC, J2534 device, internet access modem, OEM subscriptions and battery maintainer, flash software for each supported automaker and a remote interface directly to our renowned ASE cer- tified, technical support experts. Features and Benefits All-in-one kit. RAP consists of a self- contained hardware kit and remote serv- ice that allows any independent repair or collision shop to update software in a car's computer system(s) during service or when replacing parts. Design. The RAP system was designed as a true turn-key remote solution that can be used by any technician, regard- less of experience. Drew Technologies developed a hardware kit that consists of a Windows PC, J2534 device, internet access modem, OEM subscriptions and battery maintainer, flash software for each supported automaker and a remote inter- face directly to our support experts. Success is guaranteed. Drew Technologies guarantees success! There is no up-front cost to lease the kit, so you can enjoy the peace of mind while you retain your high profit repair services. Experts in J2534. RAP leverages success from other Drew Technologies J2534 products and its industry-leading, ASE certified technical support team, while incorporating over a decade's worth of intellectual property with several patent(s) pending. Coverage The RAP system will provide the follow- ing coverage, right out of the box. Check back to our website often as we progress to quickly add more manufacturers regu- larly! General Motors: model/year 2000 and newer (some exceptions); module programming and security functions for all modules supported by GM Service Programming System, 2000 and newer; modules listed, but not limited to engine, transmission, body, airbag, brake, liftgate, radio, door switch, lighting and HVAC – module configuration, setup and security functions for all modules supported by GM Tech2Win and module config- uration, setup and security functions for all modules supported by GM GDS2; and key programming. Ford Motor Company: emission module replacement and programming for vehicles 1996 and newer; emissions module configuration as supported by Ford FMP on vehicles 1996 and newer; key programming up 2013 model/year vehicles; diesel FICM modules replace- ment and programming; and no modules on K-Line(Pin 7 on DLC) and Medium Speed CAN(Pins 3 & 11 on DLC). Patent(s) pending. For more information, visit www.drewtech .com, email sales@drewtech.com or stop by booth #10664. QUALITY PARTS VS. WHITE LABEL KNOCK-OFFS: HOW CAN YOU PROTECT YOURSELF? Performance enthusiasts are some of the most passionate people about their cho- sen hobby. Hours are spent toiling in the garage on a project vehicle, and thou- sands of dollars are spent to make an engine not only look its best, but also perform at its best. When you think about the amount of time and money dedicated to building your dream vehicle, does it make sense to use components that are made to unknown standards, especially if they cost more? Of course not! So, you might ask, how can you tell the differ- ence between a high-quality product and one that is made simply as a private-label money grab? Quality is assumed when you buy from the OEM, but what about the after- market replacement or "upgrade" parts for your engine? Many knock-off vehicle products can look virtually identical to their superior counterparts, and nobody can judge them by looks alone. Rick Hobbs, Head of Specialty Auto Parts U.S.A., Inc.'s Product Development for the Proform ® brand, lists some things to look for before purchasing parts for your project. "It is important to make sure the products are actually tested before they ever go into your car. For instance, with Proform's rotating electrical line, we test critical subcomponents before they even get to the pro- duction line. This is the only way to make sure that any problems are solved before we ever assem- ble the product." He goes on to say, "With a product such as the small-block starter, we use specialized machines in the manufactur- ing process, employed by highly trained personnel using dedicated jigs and test equipment to make certain the compo- nents are made to spec. Finally, each starter is assembled by hand, in combina- tion with specialized tools." To make sure that your performance parts are the quality you think you paid for, follow Rick's tips: Make sure the company has a tech- nical help line in case you run into prob- lems installing the part; in most cases, a quality product will be backed by quality support. Look online to see if you can find anything from the manufac- turer showing you exactly how the product is made. Quality man- ufacturers have nothing to hide. See who else uses the product. If you see the product written about favorably in a muscle car magazine, it's probably pretty good. Ask about the return policy. If the part is made to high standards, the manu- facturer has no issue with a fair return policy in the event of a malfunction because there are so few returns. Lastly, don't fall into the trap of buying no-brand product when a proven brand like Proform and others may cost a little more. For more information, stop by booth #23667. BORGWARNER DELIVERS BIGGER BOOST FOR FORD F-150 TRUCKS One of the best-selling vehicles in the United States for 34 years and running, the Ford F-150 delivers powerful perform- ance with the help of a 3.5-liter EcoBoost engine boosted by two BorgWarner tur- bochargers. For those who need addition- al torque and horsepower, BorgWarner now offers AirWerks ® performance upgrade turbochargers to transform the standard 385-horsepower F-150 into a 450-horsepower workhorse. "With these performance upgrade turbochargers, customers can realize sig- nificant gains in power and torque from an extremely compact package," notes Patrick Harcourt, Performance Product Line Manager, BorgWarner Turbo Systems. "We designed these turbocharg- ers specifically for F-150 enthusiasts who are looking to take their truck's per- formance to the next level. These bolt-on replacement turbochargers require only minor tuning to unlock the power poten- tial of the engine." BorgWarner's advances in tur- bocharging technology, including tem- perature-resistant materials and opti- mized turbine and compressor stages, allow drivers to enjoy exceptional engine performance without sacrificing efficien- cy or responsiveness. The turbochargers are designed for Ford F-150 models built from 2011 to 2016 with the 3.5-liter engine. Visit BorgWarner in booth #25143 at SEMA. For more information, go to www.borgwarnerboosted.com.