Issue link: http://osercommunicationsgroup.uberflip.com/i/738471
Convenience Retailer Show Daily Wednesday, October 19, 2016 1 0 CHEF'S CUT REAL JERKY ADDS REAL SNACK STICKS TO PREMIUM JERKY LINE Chef 's Cut Real Jerky, the company currently elevating jerky with premi- um, tender, hand-cut meats, is about to turn the jerky industry on its head – again. Chef 's Cut Real is introducing Real Snack Sticks, which includes Original, Jalapeño Cheddar, Barbecue and Buffalo Style beef, pork and chicken varieties. Every Real Snack Stick is chef-crafted, protein-packed and made with all real ingredients. It's a convenient snack that goes where you go. The Chef 's Cut Real Jerky product line also features chef-crafted, flavor- ful varieties such as the Real Steak Jerky Original Recipe that is slowly marinated in a horseradish, Worcestershire and proprietary soy sauce, and Real Chicken Jerky Buffalo Style, which packs the same kick and taste you'd find in a buffalo wing at a restaurant without the fat or mess. Chef's Cut Real Jerky is cur- rently available at select retailers, the Chef's Cut Real Jerky website (www.chefscutrealjerky.com) and Amazon.com. About Chef's Cut Real Jerky Chef's Cut Real Jerky was creat- ed by Chef Blair Swiler and Dennis Riedel. Swiler was caddying alongside Riedel, and shared his home- made jerky with him – real cuts of pre- mium beef, right there on the golf course. They teamed up and began smoking and selling Chef's Cut Real Jerky to golf and country clubs across the U.S. Today their vision is to change the way people – on and beyond the golf course – think about jerky by creating the best tasting, highest quality jerky on the market. Chef's Cut Real Jerky uses only hand-cut, premium pieces of meats that are marinated with real ingredients and cured using a proprietary smoking process. They aim to make a real, chef-crated snack that can be taken anywhere, even to places where chefs can't. For more information, stop by booth #8949 or visit www.chefscutrealjerky.com. WHY CLYDE'S MARKET CHOSE MIDAX An interview with Gene Edwards, Chief Financial Officer, Clyde's Market. CRSD: Tell our readers about Clyde's Market, your company and the market you serve. GE: Clyde's Market is a family-owned convenience store chain located in south- east Georgia. We were established in 1969 in Glennville, Georgia by Clyde Woolard. We currently operate 43 con- venience stores within 72 miles of Glennville. Our market consists mainly of rural communities, so we adhere to our small town values. CRSD: What do you feel were the tech- nology pain points facing your company, and what led you to Midax as a solution? GE: In a competitive environment where loyalty programs have become a necessi- ty, we found it difficult to find a loyalty solution that would work with multiple fuel brands and unbranded sites. Midax offered a flexible solution that would integrate seamlessly, regardless of the fuel brand. CRSD: Currently, what solutions are you employing? GE: Clyde's Market is currently employ- ing two solutions from Midax. We use the Midax loyalty platform and the Midax ACH payment plat- form. CRSD: Do you feel the solu- tions provided have ultimately helped to favorably position Clyde's Market against the competition? GE: Yes. The Midax ACH payment solution will allow us to gain traction with a customer base that is already educated by the competition. The ACH solution allows us to compete on a level playing field. The Midax loyalty solution has allowed us to reach our cus- tomers with innovative programs that our competition does not currently offer. The flexibility of the Midax solution, coupled with Midax's willingness to develop cus- tom solutions, will keep us one step ahead of the competition. CRSD: Looking into the future, and the relationship you have developed, are you looking at other technology applications provided by Midax? GE: Yes. As an extension of our loyalty and ACH payment solu- tion, we will develop a mobile app with Midax. Because of Midax's ability to perform across multiple fuel brands, we will also look to Midax in the future for a gift card and fleet fuel management solu- tion. Visit Midax at booth #3747. For more information, go to www.midax.com, email jim.n@midax.com or call 757.620.4168. GRAB THEM AT THE PUMP – AND GET THEM IN THE STORE Ask any retailer or product manufacturer what the biggest opportunity of the C- store industry is today and they'll tell you the same thing: simply driving more traf- fic from the gas pump into the store. The potential here is enormous. Seventy percent of consumers who purchase gas will drive away without ever stepping foot inside the convenience store (and up to 70 percent of a retailer's profits come from in-store purchases). That's a lot of lost potential sales. One company based in Denver, Colorado is offer- ing an exciting new way to capitalize on this opportunity. Introducing Grabbies – an innovative C- store marketing program launching at the 2016 NACS show. The Grabbies program puts brand- able dispensers filled with disposable, certified compostable gloves at every gas pump – with customizable tear-off coupons on every glove. The glove provides a cleaner, health- ier pump experience for consumers, and the branded tear-off coupon increases both store traffic and sales by putting an instantly redeemable deal literally in the hands of gas pump purchasers. Advertising at the pump is not a new marketing tactic. But what's so innova- tive with Grabbies is that the program offers so much more than the simple visual messaging impressions offered by gas station media companies today. The Grabbies pro- gram centers on an actionable, trackable sales-conversion tool – the instantly redeemable coupon attached to every glove. Unlike basic advertising media at the pumps, data on the coupon's redemption rate can provide full visibility into how well each pro- motion works – allowing retailers and manufacturers to test, learn and adjust for maximum performance over time. Coupons continue to be a strong pro- motional resource within the C-store industry. In fact, 43 percent of men and 35 percent of women report that they are more likely to shop at convenience stores with coupon offers. Because the coupon is valid on-site immediately, that increas- es the likelihood of redemption exponen- tially. For more information, stop by booth #932, call 800.935.2059 or visit www.grabbies.com.