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NACS16.Oct19

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Convenience Retailer Show Daily 4 1 Wednesday, October 19, 2016 SIMPLE INGREDIENTS, PURELY BODACIOUS Twice Baked Potato Sticks are quickly becoming the gold standard for sweet and savory snacking in the U.S.A. The Geraldine's ® brand, which was born in Atlanta, Georgia more than two decades ago, is gearing up for exponential growth through a partnership with a large and very successful food marketing/manufac- turing group, also based in the Southeast. These new and exciting changes will further elevate America's No. 1 Cheese Straws from a regional favorite to a nationally recognized snacking sensa- tion. Always Bodacious! Always Fun! The company's products have become known as the key ingredient for gather- ings and special occasions, as its tag-line indicates – "It's How We Entertain!" The company is built on a founda- tion of exceptional product quality, out- standing fulfillment capabilities and a strong promotional platform. In conjunc- tion with its new partnership, the Bodacious Foods retailer partners can expect even stronger advertising and PR support, which will drive new consumers to the brand. As part of the new business relationship, retailers who feature the Geraldine's products will benefit from cutting edge product innovations which will catapult the brand for- ward to create a "must have" assortment of prod- ucts that will reach every consumer who enjoys sim- ply natural and flavorful snacking. In addition to offering savory cheese straws, the company's cookie line-up includes Key Lime, Italian Wedding Cookies and the now famous Pecan Cini-Mini's. Each of these flavorful morsels is lightly dusted with just the right amount of confection- ers' sugar and are the perfect pairing to a fresh cup of tea or coffee. Bodacious Foods also produces a gluten-free line of Geraldine's & Jaxn's ® Twice Baked Potato Sticks in a variety of delicious flavors, including Sweet Potato and Sea Salt & Cracked Pepper. These innovative products are providing snack lovers with a health- ful gluten-free choice that is fun to eat and is natural- ly low in calories. They have become exceptionally popular with natural and specialty shoppers alike. These unique additions to the assortment have grown out of the consumer demand for a tasteful and indulgent treat that is competitively priced and can be enjoyed as an everyday snack. For more information, go to www .bodaciousfoods.com, call 800.391.1979 or email Mark Paradiso – Director of Sales at mark@geraldines.com. FRUIT BLISS' DELICIOUSLY JUICY SECRET REVEALED Fruit Bliss ® ' naturally sun-sweetened USDA Certified Organic, non-GMO ver- ified apricots, plums, dates and figs are infused with water to deliver a delicious- ly juicy fruit every time. Made using high-quality whole fruit sourced from Turkey, France and Tunisia, these fruits are unlike any "dried" fruits on the mar- ket. They are uniquely moist and are a convenient, perfect snack. The big, but simple, secret of the delicious juiciness of Fruit Bliss is sim- ply water. The process is simple. First, the fruit is picked at its peak ripeness and then sun-dried for optimal sweetness. Next, the fruit gets a gentle steam bath to infuse some water. Finally, it is packed for on-the-go convenience. Fruit Bliss was founded in 2011 by Susan Leone, a mother on a mission to create a healthy and handy treat for the whole family. As a health-conscious mom, Susan is dedicated to creating a wholesome snack with no additional preservatives or sugars that the whole family can enjoy. Yes, even those picki- est of eaters will enjoy these delicious fruits. "When looking for snacks for my family that were both nutritious and con- venient, the grocery store aisles were turning up short," Leone said. "That is when I knew I had the opportunity to offer up something new to other active people like myself, whether looking for something new and healthy to feed the kids, or just a treat for yourself between work and yoga." For those living a busy, active lifestyle or those who find the healthy snack aisle limiting, Fruit Bliss is a wel- comed find. Packed with fiber and essen- tial vitamins, USDA Certified Organic, Non-GMO Project Verified, gluten-free, vegan and OU Kosher certified, Fruit Bliss snacks are available in both reseal- able 5-ounce pouches and 1.76-ounce individual sized pouches. For more information, visit www.fruit bliss.com, call 646.225.6565 or email info@fruitbliss.com.

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