Issue link: http://osercommunicationsgroup.uberflip.com/i/738471
Convenience Retailer Show Daily Wednesday, October 19, 2016 1 2 WORRIED ABOUT EMV? LET PDQ HELP EMV (which is an abbreviation of Europay, MasterCard and Visa) is a term that is causing much concern and confu- sion for car wash operators throughout the United States. PDQ Manufacturing can put those concerns at ease with its fully certified EMV Access Pay Station that processes true chip card transactions. As implementation of EMV chip cards moves forward in the United States, more and more merchants are adopting the processing of those cards. As more consumers become familiar with the chip card process and learn of its added security benefits, they will eventu- ally come to expect that same level of security at your wash. When using a chip card, the user inserts the card into the reader and leaves it there for the duration of the transaction (this is called dipping) as opposed to the traditional swipe method. While this process was original- ly foreign to many U.S. customers, as this rollout continues people are becom- ing more and more accustomed to the "dip" process versus the "swipe." The main benefit to utilizing the chip cards is the complete end-to-end encryp- tion of credit card data. At no point does raw credit card information get passed electronically through the hardware. It is encrypted immediately at the point of swipe. This provides an unmatched level of security on mag-stripe transactions and is taken a step further when introducing the electron- ic chips. Credit card security is a major concern to all mer- chants as more and more tales of retailers being hacked and customer credit card data being stolen are told in the news. Card processing hardware that is certified to process off of the chips provides the utmost level of credit card security. PDQ manufactures an Access ® pay station that utilizes this new hardware and is capable of processing EMV transactions using the chip card technology. The PDQ solution is fully certified by two separate parties to provide customers with the most options and flexibility. Wash operators can choose to process transactions with Moneris on Verifone hardware or with PaymentExpress via DPS hardware. In addition, the EMV-enabled Access pay stations also have the capability to process Near Field Communication (NFC) transac- tions via mobile payment applica- tions on smartphones or tap-and- go credit card processing. While EMV is a new plat- form to the U.S. market, PDQ is here to help operators under- stand their options and make the transition as smooth as possible by pro- viding flexible hardware solutions to fit any business model. Feel comfortable in your decision to purchase PDQ Equipment. The company is proud to be part of Dover Corporation, a Fortune 500 company. To learn more about the PDQ Access Customer Management System, visit booth #4309. WESTROCK PROVIDES SUPPORT FOR RETAIL PHARMACY CHALLENGES WestRock provides pharmacies and phar- maceutical manufacturers with unique, award-winning packaging solutions that are designed to improve patient adher- ence to medication, enhance pharmacy efficiencies and increase speed to market. Shellpak ® Renew and Doseapak ® , top-selling adherence solutions, protect medication integrity and offer superior child safety (F=1), while remaining easy for adults to use. An innovative capabili- ty under the new organization is mer- chandising displays, which help drive promotion at the retail setting with tem- porary promotional and permanent point- of-purchase displays. Providing end-to-end marketing, merchandising and a packaging suite of solutions, WestRock supports the retail pharmacy's challenges comprehensively. Adherence packaging solutions not only maximize pharmacist-patient interaction opportunities, but also provide increased opportunities to satisfy CMS Star ratings and boost reimburse- ment. Merchandising displays amplify the investment many retail pharmacies have made in mobile app technology, in-store promotions and point-of-sale prospects by creating a uni- fied customer experience. The Patient/Consumer Journey Your patient enters the retail store to pick up a prescription from the pharmacy. Notifications of in-store promotions appear on the patient's mobile device through the retail app. The patient makes a note to pick up the allergy medication being promoted, after remembering his son's allergy attack the night before. The patient proceeds to the pharmacy where he has a meaning- ful educational interaction with the phar- macist, who explains his cholesterol medication regimen and side effects, and the importance of compliance to maxi- mize symptom improvement. The patient then goes to pick up Allergy Med X from the WestRock display. He also pulls an in-store coupon off the display for $2 off tissues, finishes his shopping and pro- ceeds to checkout. For more information, visit WestRock at booth #6259. HILLPHOENIX ESSENTIALS FOR PREPARED FOODS DESTINATION CENTER SUCCESS The evidence is undeniable: Prepared foods are the growth engine of today's small format and convenience store sales. So, the question is not whether to offer prepared foods, but how to sell more of them. Increasingly, the answer is destina- tion centers. A destination center creates an in- store environment that engages shoppers with unique, better-than-restaurant expe- riences, said Hillphoenix Marketing & Design Specialist Margie Proctor. What makes a destination center better than a restaurant? Interactivity. Shoppers can see, smell and taste food as it makes the journey from individual ingredients to the final product. Interactivity should drive every aspect of a destination center, Proctor said. She breaks success down to a few essentials, all key to enabling an engaging experience for shoppers: Design with flow and function in mind. Layout is critical. Think through how shoppers will enter and exit your destina- tion center space. What will they see from a distance that will pique their curiosity? How will you create places for interactive engagement without causing traffic jams? "Getting the design right is absolutely crucial to a destination cen- ter's success," Proctor said. "Convenience retailers sometimes want to rush to create traditional foodservice bars. This is where our Hillphoenix team advises them to slow down and think strategically, and we walk them through possible design scenarios that will allow the space to reach its full potential for boosting sales." Cast the right talent. Food is the star of your des- tination center theater, but your staff is its supporting cast. The right disposition is essential and often is more important than existing skills. Look for fun foodies: People who enjoy working with and learning about food and who like to inter- act with and help customers. Skills can be taught, but it's tough to train someone to have an engaging attitude. Continually train staff to keep them current on trends, techniques and product offerings. "Your destination center staff should be able to answer customer ques- tions on everything from product origins and nutrition to cooking and pairing sug- gestions," Proctor advised. Create cravings. On any given day, more than 80 percent of American consumers don't know what they're doing for dinner, according to research from Foodservice Solutions. That's why there's such a huge sales opportunity in des- tination centers that offer crave-worthy food, Proctor said. This is about stimulating the five senses: Who can resist the sight, smell, sound, texture and taste of a burger cooked to perfection on your destination center grill? But it goes beyond creating a sensory experience. Creating cravings also has to do with selecting a menu that fits your space and budget. Your breakfast, lunch and dinner menus should reflect your shopper demo- graphics. Serve up what will appeal to neighborhood residents. "Getting destination centers right comes from smart design, talented staff and great menu choices," Proctor said. "Those essentials come together to create a memorable interactive experience for customers." For more information, stop by booth #6033 or go to www.hillphoenix.com. MAKING CANNOLI AN EVERYDAY SNACK EXPERIENCE Golden Cannoli is a 40-year-old second generation family-owned business and maker of premium cannoli shells, chips and fillings. It is continuing to expand with great success in all trade channels with the production of 'The Original Cannoli Chip,' a crispy snack chip. The company plans to make cannoli "an everyday snack experience." Golden has found great success in the bakery department with cannoli chips and dip over the last three years, with sales growing over 100 percent per year. This item has created more cannoli awareness and offered opportunities for continued expansion into other market locations. With the launch of the cannoli chip, the entire cannoli category has improved across the country, with Golden leading the industry. The snack chip is sold in 5-ounce and 14-ounce bags, and the chips contain no artificial ingredients, no trans fats, no preservatives and are nut-free. The prod- uct will be sold as a retail snack in super- markets, delis and in specialty depart- ments coast to coast. Golden Cannoli intends to launch "limited batch" flavors throughout the year and continues to innovate far beyond expectations. Besides its quality cannoli products and packaging, the company has been recognized for impeccable customer service, commitment to quality and on- time deliveries. Golden plans to launch these snack chips coast to coast in Q3 of 2016, and offers support in development, private label and creative solutions for point of sales. For more information, email Owner and Chief Sales and Marketing Officer Valerie Bono at valerie@goldencannoli.com.