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Convenience Retailer Show Daily 1 7 Wednesday, October 19, 2016 TOO TARTS CANDY KEEPS KIDS HAPPY AND HEALTHY Innovative Candy Concepts has been making kids candy for 22 years. The company's product lines and sales con- tinue to be top sellers at retailers across the U.S.A. What makes Too Tarts so special? The company's desire to have it all: healthy candy that tastes great, strong sales and a product made in the U.S.A. The company's sales continue to grow, along with its product offerings. Too Tarts is now available in four distinct top sellers: Spray Candy, Suck Ups Liquid Candy, Gimme Goo in a bottle and Goo4You in a squeeze tube. All Too Tarts products are sugar-free and loaded with Vitamin C. Xylitol is the main natu- ral sweetener, made from fruits and berries and No. 1 recommended by the American Dental Association to help promote healthy teeth and gums for chil- dren. Armand Hammer, President and Chief Executive Officer, said, "We recently discovered that we are the only major kids candy brand sold in the U.S.A. that is made in America. About 60 percent of kids candy purchases are actu- ally made by adults, so we decided to let the consumers know we were proudly made in the U.S.A." The new candy label- ing features the American flag on each piece of candy and all of the displays. Since the decision was made to promote "Made in the U.S.A.," Too Tarts sales at retail have skyrocket- ed and are stronger than ever. The adult consumer cares what they are buying for their kids. Innovative Candy Concepts wel- comes all new retailers to join in its efforts to make a difference in chil- dren's lives by profitably selling a kids candy you can be proud of. Healthy candy, healthy kids and healthy sales! SUPERSEEDZ ANNOUNCES NEW MINI POUCHES SuperSeedz, creator of gourmet, dry-roast- ed pumpkin seeds, is expanding its family of products with a convenient, new 1-ounce size mini pouch available in six flavors, including Maple Sugar & Sea Salt, Sea Salt, Somewhat Spicy, Cinnamon & Sugar, Coco Joe and Super Spicy. The mini pouches are expected to be priced between $1.49 and $1.99 and will ship in a display- ready, 12-count caddy. "The new, smaller size pouch is a healthy, on-the-go snack that can easily be tucked inside luggage, school lunches, backpacks, purses or desk drawers," said Kathie Pelliccio, Owner and Founder of SuperSeedz. "One of the best things about them is that they are cute little standup pouches that don't fall over and spill on your desk after you've opened them." It has been a busy and rewarding 12 months for SuperSeedz. In 2015, it launched Maple Sugar & Sea Salt, a flavor that has quickly become one of its most popular flavors; shortly after the launch, the flavor was awarded The Most Innovative New Premium Snack Award at the 2015 Sweets and Snack Expo. In January 2016, SuperSeedz announced it had become the No. 1 premi- um pumpkin seed brand in grocery stores. Since becom- ing No. 1, SuperSeedz is now the fastest growing seed brand by dollar volume in the food channel, according to a recent Information Resources Inc. report. SuperSeedz offer more plant-based protein than other nut sources such as peanuts, pistachios, almonds and chia seeds. It is Non-GMO Project Verified, free of cholesterol and trans-fats, vegan/vegetarian and allergen friendly – peanut-free, tree nut-free, egg-free, dairy-free, fish-free, shellfish-free, soy- free and made with gluten-free ingredients. About SuperSeedz Rooted in homegrown beginnings, the idea for SuperSeedz was cooked up by Founder Kathie Pelliccio in her own kitchen as a healthy snack for her family. For more information, visit www .superseedz.com. WEH PARTICLE FILTERS FOR SAFE CNG & H2 REFUELING Filtering CNG and hydrogen used for refueling is essential for the proper func- tioning of components, both for vehicles and fueling stations. Build-up of residues, such as oil or metal shavings, can have a negative influence on fittings and valves and even result in damage and leakages. The new WEH ® TSF2 and TSF4 particle filters have been specially designed to remove such particles from the gas flow. Having a high particle retention, they filter the gas flow and remove reliably and securely those parti- cles contaminating the gas. With integrat- ed filter elements ranging from 1 to 40 microns, the particle filter protects your refueling components, such as fueling nozzles, receptacles, check valves, cylin- der valves and gas pressure regulators from the dirt found in the gas stream. All filters are constructed of high-quality materials and either have a filter cartridge that can be cleaned easily and used again or a replaceable filter cartridge. They are easy to maintain and can also be retrofit- ted to fueling stations and vehicles. The WEH filters ensure well filtered CNG and hydro- gen, which will enhance serv- ice life of refueling compo- nents and reduce maintenance cost. The filters are available in different sizes and versions. The range of products covers coa- lescing filters for high pressure use up to 390 bar and for retaining particles from 0.3 to 1 microns. The gas flows through the filter and those particles being slow- er, such as oil, water and other liquid aerosols, form drops sinking to the bot- tom of the filter where they are drained via the oil outlet. These filters feature ease of maintenance and have an integrated fine fil- ter for particle retention. All WEH CNG and hydrogen filters have been designed especially for installation in cars, buses, trucks and fueling stations and are highly efficient (efficiency rate of 99 percent for 0.3 micron particles). They have CE marking and are in compliance with the Pressure Equipment Directive PED and have the ECE R110 approval for installation in CNG fueled vehicles. For more information, stop by booth #4970 or go to www.weh.us. UNIQUE ENERGY DRINK CHANGES EXPECTATIONS Chris Cook, Founder and Chief Executive Officer of Unique Energy Drink has put a "Unique" twist on the market. The inspiration for Unique Energy came from his personal experi- ence with negative side effects through the consumption of an energy drink. Out of frustration, he began researching why energy drinks tend to have such negative effects. He found that virtually all energy drinks are made with the same ingredients: guarana, taurine, niacin, yohimbe, ginseng and very high doses of vitamin B, of which all can produce a very negative physiological effect. At that point, his research changed into a search for an ingredient that provides cognitive stimulation rather than the physical over-stimula- tion of most other energy drinks. He came across Red Reishi mush- room. In his experiments, he found sig- nificant focus and alertness as the effect. Reishi has also been found to lower blood pressure. When combined with caffeine, Cook found the energy curve to be much smoother, generating a sustain- able "feel-good," without jitters, anxiety or a dramatic crash. Cook's next hurdle was perfecting the flavor. He was determined to con- struct a clean-palate flavor without a lin- gering aftertaste. After many months of experimenting with virtually every flavor, he developed a fruity blend that makes for an enjoyable experience and no aftertaste. He says the result is that he's created the world's best energy drink. "The function- ality is what energy drinks are supposed to be and the flavor is amazing," Cook contends. In 2017, Cook plans on adding a 12- ounce Slim to the lineup and may add an additional flavor. Cook says he is also targeting a much broader demographic than most within the energy drink market. He's focused on 18 to 49-year-olds with like values – commitment, health-conscious, hardworking strivers – achievers who always push for the best. He says the value-add for customers is bringing the only truly differentiated product within the energy drink market. "It's a stand- alone," he says, as he's spared no expense on ingre- dients, flavor or packaging in order to attract its consumers from first glance to the finish of a can. Unique is not only taking market share, but adding to it through bringing people back who steered away from ener- gy drinks because they believe they're bad for them. It's an amazing phenome- non. For more information, stop by booth #640, go to www.uniquenergy.com or call 818.280.6327.