Issue link: http://osercommunicationsgroup.uberflip.com/i/646092
K i t ch e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 1 0 1 S a t u r d a y, M a r ch 5 , 2 0 1 6 already on track to sell more than the blockbuster original and last year's major hit PedEgg Power. With the global foot care products market forecasted to reach $3.2 billion in 2016, PedEgg Powerball removes rough and dry skin with less time and effort. The cordless electric callus remover requires no effort; designed with a nano- abrasion roller technology is 40 percent larger and contains no dangerous blades. The exclusive pivoting powerball con- forms to the contours and curves of the foot, clearing away dry and cracked skin, while the built-in LED light reveals the smooth skin underneath. "The PedEgg brand has a great repu- tation for giving people salon-like results in the comfort of their home. Instead of waiting a week or two for the next pedi- TeleB rands (C o nt'd. fro m p. 1 ) cure, PedEgg Powerball could be used as needed," said TeleBrands President and Chief Executive Officer AJ Khubani. "Now, with the push of a button, PedEgg Powerball eliminates callused dry skin faster, giving consumers that same smooth feeling as the original PedEgg and PedEgg Power." PedEgg Powerball is rechargable and comes with a bonus smoothing head for optimal precision in buffing feet to create soft smooth skin. PedEgg Powerball retails for $19.99 at major retailers nationwide as well as www.pedeggpowerball.com. Visit TeleBrands at booth #L11331. For more information, go to www.pedegg powerball.com, www.facebook.com/ PedEggPowerball, www.telebrands.com, www.facebook.com/TeleBrands or on Twitter @TeleBrands. purchases over the past year? GB: The constant you can always count on with e-commerce is change – where and when customers are shopping, how they're paying and how they tell us about their purchase is ever-changing. The elephant in the room has always been: who pays for freight and how is that factored into the product costing and profit margin model? There continues to be a shift for bigger brick and mortar retailers to use their store inventory as omni-channel inventory. Retailers have discovered their customers really like the "click and pick" option. When customers buy online and then pick up in store, they will add to their purchase and increase the checkout cart value. However, cus- tomers are savvy and they want to pay the same price online as in-store. This puts pressure on the retailer, especially when they offer free shipping. This has led many retailers to put minimum checkout value thresholds in order to qualify for free shipping. I am seeing more innovative tools and creative approaches by retailers to solve this conundrum. Bundling has become a very effective tool. Why offer only single items to sell when you can offer your customer a natural bundle of products? Additional online tools that help with add-on sales are not only becoming the norm, they are becoming very creative. This is especially exciting since the playing field for content inter- action is taking place on an ever-decreas- ing space: your mobile device. Leading retailers know these tools help drive the order value up and thus create a desirable shipping-cost-to-order-value ratio. KNSD: How has this trend changed sell- ing home organization products online? GB: I think home organization products have traditionally had some challenges selling online. High cube with low retail are two factors that challenge the prof- neatfreak (C o nt'd. fro m p. 1 ) itability of selling items like hampers, bins, baskets and low priced household products. Neatfreak has taken some of these online challenges and created some fantastic solutions. We have turned some of our best selling baskets and hampers into "knock-down" versions. These prod- ucts are now ideally suited for the omni- channel environment, especially from the shipping cost perspective. We have also addressed the packaging issue on our products. We know a single product is going to be handled multiple times and in various conditions in omni- channel processing. The package has to protect the product and it has to withstand the rigors of shipping and handling. This is the part that is unique to brands like neatf- reak. We want our products to have the "wow" factor when the customer opens their just-delivered courier package. We avoid the "lunch bag letdown" of opening a package only to find the item purchased is wrapped in a yellowed brown box or flimsy poly bag. We support the connec- tion our retail partners have with their cus- tomers by using the best packaging and branding experience – one that customers love telling us about online. KNSD: How does neatfreak support the online experience? GB: People are using mobile devices more often to buy. They depend on prod- uct reviews and social media to confirm their purchase decisions. They want see how-to-assemble videos, aspirational images and creative product descriptions. Neatfreak saw these trends develop- ing, and in turn, is continuing modifying our digital assets. We are challenged to connect our on-package marketing with online digital packaging and then infuse both of these with social network conver- sations. When a brand can create conver- sation and loyalty with its customers/fol- lowers, you have something very special. Visit neatfreak at booth #N7740. For more information, go to www.neatfreak.com or email info@neatfreak.com. different this year. Why is that? DP: We changed our configuration from the long rectangle where show attendees have grown accustomed to seeing us into this beautiful square space so that we can show retailers how our products can be mixed and matched into displays that will tell a story for their customers. Those who know us also know that we work very hard to make sure that our products and our packaging both work really hard for retailers, and this year's booth gives us a better opportunity to demonstrate that. Our job is to help make the retailer's job easy, so any time we can do that, it's a good day. KNSD: Your Stainless Steel Whirley Pop will be in your booth. That isn't absolutely new, is it? DP: No, we introduced the Stainless Steel Whirley Pop late last year, but this has been so successful in the marketplace that we want to bring it to everyone's notice here in Chicago. Sales for this really took off during the fourth quarter, and we've added all new four-color pack- aging to make it even more of a standout this year. This is a very high-end stainless steel pan and lid with very robust gears, and the $49.99 suggested retail price clearly works well in the marketplace. W abash Valley Farms (C o nt'd. fro m p. 1 ) KNSD: Do you have some new product introductions as well? DP: Yes. We'll be showcasing our Organic Popcorn Popping Kits here. These contain organic white popping corn, organic coconut oil and all-natural sea salt packaged in three sections of the bag inside. You just cut across the bag and dump it all into the popper at once. In the popper, it takes just three minutes, so in three minutes, you have a healthy, deli- cious snack. We chose non-GMO, organic white popping corn for this because it's a more tender popcorn than the traditional yellow varieties. The prepared popcorn has just 43 calories a cup, and there are no trans- fats or preservatives. It's also peanut free, cholesterol free, additive free, gluten free, and it's organic and vegan. We're also introducing three new seasonings: Dill-icious Pickle, Fiery Hot Thai and Bring Home the Bacon, all of which are fat-free. We'll be popping corn in our booth throughout the show, and we'll have the seasonings bar set up so everyone can try all the new flavors. We have lots of other exciting products to show too, so stop on by booth #S3415 and enjoy some Wabash Valley Farms popcorn with us. Visit Wabash Valley Farms at booth #S3415. After the show, call 877.888.7077 or visit www.wfarms.com. stockpot that's a fast and smart multi- cooker too. What inspired you to make this, and is there really room in a com- petitive market for another stockpot? ML: My customers were asking for a larger pot, but the market was much big- ger than I realized. This stockpot is the first 6.5-quart smart and fast multi-cook- er made of organic unglazed clay. I've also introduced a ceramic version. People have been asking for a stock and crock made from the healthiest ingre- dients in the world – organic unglazed clay. That said, people are also wanting a personal size for dorm rooms, offices and studio living. I have the smallest clay personal cooker plus yogurt maker two- in-one and the largest clay smart stockpot – both ends of the spectrum get to eat healthy! KNSD: Who is your target customer? ML: People have new cooking habits because they work from home, choose to eat out less often and prepare foods for a healthier lifestyle or special diets. We've also discovered people are cooking for groups or want larger quantities of certain foods like bone broth. Bigger families, co-living com- munities and the restaurants that cater to the health conscious now select green cookware. Many cultures that prize clay-pot cooking are reviving that tradition in a new way because time is a factor today. Bone broth is highly recommended by doctors for people on the GAPS diet, with Celiac (gluten-free) and other autoimmune challenges, and the Paleo V itaC lay (C o nt'd. fro m p. 1 ) folks are bone broth and meat stew fans too. Hearty soups, broths and stew are great for curbing your appetite. The gela- tin, enzymes and minerals nourish the body and soul in a deeply satisfying way, reducing sugar and salt cravings and strengthening the immune system, the blood and the bones. KNSD: Tell our readers why this ancient culinary technique is experiencing a rebirth. ML: Often in challenging health situa- tions, family members are learning to cook in completely new ways with unfamiliar ingredients and without heavy salt, sugar or extra oils. Cooking from scratch and starting from scratch – with a new food regime and very little time to spend in the kitchen, is where VitaClay helps. Our smart cooker is programmable and has a convenient warming feature and delay timer. Fill it with fresh ingredients, then set and for- get – and have a piping hot meal per- fectly cooked when you are ready to sit down. Beef bone broth, which takes 24 hours the traditional way, takes only 10 hours with VitaClay. That's a real breakthrough. An amazing one-pot meal of stew, pasta or chili takes 30 to 45 minutes from start to finish. Our safe, non-toxic clay alkalizes your food while sealing in rich flavors and nutrients, and there's no aluminum, lead or non-stick chemicals to leach into the food. It's also top rated by Good Housekeeping and recommended by Weight Watchers. For more information, visit booth #L11035, call 408.621.6187 or go to www.vitaclaychef.com.