Issue link: http://osercommunicationsgroup.uberflip.com/i/646092
K i t ch e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y S a t u r d a y, M a r ch 5 , 2 0 1 6 3 2 INNOVATING A HEALTHY SNACK TIME FOR KIDS An interview with Chris Jensen, Vice President of Marketing, Precidio Design. KNSD: Drink in the Box is your most popular product. What makes it attractive to retailers? CJ: Drink in the Box is a patented hydra- tion tool for parents to replace disposable juice boxes with a convenient, safe and durable alternative. When filled with healthy drinks (like water and berries or sliced fruit), it can reduce the sugar kids consume from juice boxes by up to 30 pounds a year. Drink in the Box (DIB) is unlike anything else in the store. We offer acces- sories such as replacement parts kits, freezer gel packs and label-and-crayon design kits to enhance the customer's experience and elevate the overall pur- chase value to the retailer. The $11.99US/$14.99CDN price point is affordable and can easily be positioned as an impulse-buy at check out. We also offer a great on-the-shelf display that maximizes space and makes the product pop on the shelf. With MAP pricing, retailers are free to invest in staff training and displays without the "race to zero" pricing challenge. KNSD: What successes have you achieved with the product? CJ: We've had much success when it comes to traditional media, having been featured in magazines like PARENTS, Scholastic Parent & Child, All You, as well as large online websites and several regional parenting magazines and news- papers. We've had exposure to more than 16 million people in 2015. We've had equal distribution success. Since 2014, we have grown retail doors from 40 to more than 1,000 in the U.S.A./Canada, including Whole Foods Markets, Bed Bath and Beyond, Staples, Chapters/Indigo, grocery retail, pharma- cy retail and many independent specialty shops. KNSD: What competitive or similar products exist in the market? CJ: There isn't a product that's a direct comparison to a disposable juice box such as Drink in the Box. We perfected the design over three years of testing to make sure our medical-grade, silicone seal and air tight lids would not leave kids unhappy with soggy sandwiches, stained shirts or wet schoolwork. Drink in the Box and its primary material, Tritan™, are fully safety certified to numerous stan- dards, including California Prop 65, FDA, LFGB (Europe), CPSA and other boards, so retailers know it is the No. 1 hydration solu- tion to recommend to their customers. KNSD: Any plans for new products? CJ: We're introducing a 12-ounce Drink in the Box option as well as a Snack in the Box product at the show. Snack in the Box complements our existing line, giving par- ents another on-the-go container to pack healthy snacks for their children. Snack in the Box is unique in that it has dual cham- bers to separate snacks – so parents can send off two snacks in one container with a kid's lunch, avoiding plastic bags and protecting the snack within its durable shell and easy open lids. Visit Precidio Design at booth #S1010. WELLNESSMATS INTRODUCES ANTI-FATIGUE SOLUTIONS FOR PETS WellnessMats, the leader in anti-fatigue flooring solutions for the home and workplace, has gone to the dogs – literal- ly! With more than 15 years of expertise in ergonomic floor mats for people, WellnessMats proudly debuts the Wellness PetMat, a line of therapeutic solutions for pets of all shapes and sizes. The best in therapeutic comfort and sup- port for everybody is now available for every pet. Stop by WellnessMats booth #S3359 to sit/stand/heel/kneel on the latest inno- vation in ergonomic design for all in the animal kingdom. For people, WellnessMats unveils a breadth of beau- tiful new colors and designs (more than 200 in all) for every room. Perfect for the kitchen, the vanity, the garage or even the home gym – WellnessMats, FitnessMats and now, PetMats has the comfort and therapeutic solution. Vet developed, vet (and pet) approved, Wellness PetMats are safe, paw- and claw-resistant, low profile and available in the perfect shapes, sizes and colors for every pet. They also come with an enviable 20-Year Performance Warranty. These are perfect for every pet parent or professional committed to ani- mal wellness, safety, comfort and per- formance. Best of all, they are anti- microbial by design, easy to clean and perfect to live with. Wellness PetMats: therapeutic pet mats for the home, crate/travel or the kennel. Say goodbye to bulky, obtrusive pet beds that trap bacteria, slide around the room and get chewed and damaged. No more smelly beds that are impossible to clean and cumbersome to manage. Say hello to Wellness PetMats, the first pet mat that is vir- tually indestructible, while providing calm- ing therapeutic comfort that dogs love. A snap to clean, inherently anti-microbial (no smells) and low profile (some call it sleek). PetMats will soon be pet and pet parent's best friend. Wellness PetMats are engineered with WellnessMats proprietary Advanced Polyurethane Technology™ (APT) unlike any other mats on the market today. They are 100 percent made in America, will never decompress, are inherently anti-microbial, wipe clean and disinfect, never absorb fluids or odors, are safe and non-toxic (BPA free), aller- gen free, and 100 percent recyclable. WellnessMats provide ergonomic comfort and support for millions of peo- ple across the globe, from notable celebrity chefs including Rick Bayless and Sarah Moulton (to name a few) who will be at the IHA Cooking Theater (and you guessed it, they will be standing on WellnessMats), to the home cook, hobbyist, standing desk/office and health care workers, and even the TSA. WellnessMats is the mat-of-choice. Now it will be your pet's mat of choice, too. Pet parents no longer have to 'share' their WellnessMats with their furry friend – there's now a mat for all family mem- bers. As WellnessMats revolutionized cooking, cleaning and standing in the kitchen, PetMats will revolutionize ther- apeutic pet comfort and pet-parent con- venience. Visit WellnessMats in booth #S3359 or online at www.wellnessmats.com and www.wellnesspetmats.com.