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K i t ch e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y S a t u r d a y, M a r ch 5 , 2 0 1 6 7 2 WOLL DIAMOND LITE COOKWARE GIVES EXTRAORDINARY RESULTS Frieling USA raises the bar for profes- sional-grade cookware with WOLL ® DIAMOND LITE cast aluminum cook- ware. Made in Germany, it features the latest, premium diamond-reinforced non- stick coating for superior browning and searing, excellent release properties and effortless clean-up. Combining traditional craftsmanship with innovative technology, each individ- ual piece is made in a state-of-the-art process far removed from standard mass production techniques. To use it is to experience its quality construction, whether for stir-frying, caramelizing meat or whipping up a fluffy cheese and herb omelet. WOLL DIAMOND LITE cook- ware begins with a sandblasted alu- minum base. Multiple layers are then applied, starting with a cut-resistant diamond-bonded hard coat, which is then followed by an anti-corrosion primer, a nonstick base coat and finally a diamond reinforced nonstick. Diamonds conduct heat six times faster than copper to promote fast and even surface heat up. This premium surface is in a totally different class than tradi- tional nonstick. It is extremely cut- and scratch-resistant. Multiple advantages add to its upscale consumer appeal. WOLL DIA- MOND LITE is lighter weight than most cookware of comparable quality, which makes it easier to handle while being of superior quality. See-through tempered glass lids and sturdy oven-safe black han- dles make cooking easier. WOLL DIAMOND LITE is designed for use on any stovetop, with virtually every pan available in induc- tion-ready versions. This practical, versa- tile cookware is dishwasher-safe and oven-safe up to 500 degrees Fahrenheit. A favorite of discerning cooks in more than 45 coun- tries, WOLL DIAMOND LITE comes with a lifetime warranty. The collection includes lidded and non-lid- ded fry pans, sauté pans, square fry pans, woks, saucepans, stock- pots, casseroles, crêpe pans and oval roasters. The brand also offers other lines with innovative features. WOLL Titanium NOWO, an advanced titani- um reinforced nonstick cookware, fea- tures WOLL's patented removable han- dle. The handle has a super tight fit, so consumers can feel confident when handling the pan. With a quick slide of the red button, the handle releases eas- ily from the pan for space-saving stor- age or during oven use. It snaps back on easily. WOLL Concept Plus features an extra-thick cast aluminum construction and a stainless steel induction base. This line also stands out for its patented, three-position vent- ed glass lid with silicone rim that fits into specially designed side handles. It also comes with an optional multi-function silicone insert that fits inside each pot and is perfect for cooking pasta or steaming veggies, or as a splatter screen, trivet or colander. Like WOLL DIAMOND LITE, these lines are made in Germany and are PFOA-free and dishwasher-safe. Offering fresh solutions from around the world, Frieling has cultivated strate- gic alliances with leading European man- ufacturers to create a one-stop shop of innovation and quality in gourmet kitchenware and tabletop. In addition to WOLL, the company's exclusive brands include BLACK CUBE™, CASO, Cilio, durgol ® , Emsa, Seltmann Weiden and Zenker ® . Visit Frieling at booth #S1210. For more information, visit www.frieling.com. COOKS STANDARD COOKWARE TOP RATED FOR FIVE CONSECUTIVE YEARS An interview with John Wei Shen, Neway International Housewares. KNSD: Tell our readers about your com- pany. What's your main line of business? JWS: We design and make high-quali- ty cookware products. Cooks Standard™ is top rated for five consec- utive years. The cookware features a stay-cool handle, a design awarded a patent in the U.S. Patent and Trademark Office in 2011. The cook- ware handle provides a comfort grip as well as staying cool during cooking use. Since we introduced this line of cookware five years ago, it quickly became very popular in the market- place. Now, when you search online, you will find so many customer reviews telling you how much they love this cookware. KNSD: What would you say makes your company unique? JSW: Top quality and best design, which sets a higher standard for cookware. KNSD: What was the most significant event or series of events affecting your company in the past year? JSW: IHA Chicago Housewares Show gives us an opportunity to welcome new customers. Our customer retention rate is 100 percent. We are limited in resources to service new dealers last year; we hope we can soon overcome this limit. KNSD: Did your mar- keting strategy in the past year provide you the overall position you had projected? JWS: Yes, business growth is unbeliev- ably fast. We offer the highest quality beyond customer expectations. KNSD: Are you introducing any new products this year? JWS: We are expanding our Cooks Standard high-end line, adding more size and function items to meet customer need. KNSD: What distinguishes your prod- ucts from the competi- tion? JWS: Quality, quality and quality. KNSD: What is the nature of your distri- bution? JWS: We welcome all channel distribu- tors. KNSD: Tell our readers about your trade show objectives, plans, products, promo- tions, etc. JWS: There are many new products first available in 2016. We welcome distribu- tors as well as sales reps. Visit Neway International Housewares at booth #S-4810. For more information, email sales01@newayusa.com or go to www.newayusa.com.