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C h a i n D r u g s t o r e D a i l y 6 3 M o n d a y, A u g u s t 2 4 , 2 0 1 5 DERMEND MOISTURIZING BRUISE FORMULA POISED FOR GROWTH DerMend ® Moisturizing Bruise Formula was created with the help of dermatolo- gists to improve the appearance of bruis- es. For many people, chronic bruising is an embarrassing and difficult part of everyday life. In fact, nearly 12 percent of the population over 50 is affected with unwanted bruises due to excessive sun exposure, medications and aging. With ingredients such as ceramides, retinol, arnica oil and glycolic acid, DerMend works to help improve the appearance of bruised skin, rejuvenating and restoring the skin's natural barrier. Applying DerMend to skin twice a day can help improve the skin's overall appearance – especially on exposed areas such as arms, hands, chest and legs. As a unique offering, DerMend has been experiencing substantial growth in 2015. Increased sales have led to expand- ed national distribution at Walgreens and Walmart in addition to being in over 3,000 CVS stores, and is poised for con- tinued growth and expansion in 2016. For the first aid category, DerMend offers the opportunity to bring seniors into the section for repeat purchases. Because bruising is often chronic for the older population, consumers must use DerMend continuous- ly for best results. Although a premium product at a suggested retail price of $19.99 (2.5 ounces) to $29.99 (4.5 ounces), consumers have found value in using a product that offers them the chance to improve the appearance of bruises. DerMend is supported by a robust media and promotional campaign target- ing dermatologists and the 50-plus consumer. AARP, Fox News and other high value outlets are used in addi- tion to nationwide doctor detailing and promotion. This combination of both profes- sional and consumer advertis- ing will continue the steady growth of the brand through 2016. Visit Ferndale Healthcare at booth #3145. For more information visit www.dermend.com or contact Betsy Habich at ehabich@ferndalehealth care.com or 248.586.3601. MAKE ORDINARY TOILET PAPER SOOTHING WITH EVERY WIPE SitFresh ® transforms ordinary toilet paper into a soothing, cleansing wipe. Its dual action completely cleans away residue and odor left behind by dry toilet paper, while applying a layer of deep moisturizing agents that help protect against itching, irritation and tenderness caused by many factors. Unlike many pre-moistened wipes and other cleansers, SitFresh is a sooth- ing, hypo-allergenic, fragrance-free, lux- urious lotion designed to moisturize and condition the most delicate skin on the body without leaving the user feeling wet or greasy. Whereas some wipes contain witch hazel, alcohol and fragrances that can sting and cause irritation, SitFresh contains aloe, chamomile and Vitamin E, which leave a layer of soothing protec- tion. Made in the USA, SitFresh comes in Bath size and Personal size pump bottles and Travel Packets for use in public rest- rooms or locker rooms, or any location where you need to clean and freshen without the use of water. The 20-count box of Travel Packets comes with a dis- creet plastic travel case that holds up to two packets in every box of SitFresh. "The travel packets are great. I put them in my wallet, I put them in my pocket," says Jay, a faith- ful SitFresh user. "You get about six or seven uses from each packet!" For everyday use, SitFresh can be used by all age groups to experience added freshness and luxurious comfort every time you go. Individuals who suffer from hemor- rhoids, yeast infections, incontinence, ongoing anal fissures and mild rashes will find that SitFresh will help to allevi- ate any tenderness and soothe irritation in their vaginal, anal and perianal region. Even individuals who do not suffer from the symptoms listed above are faced with the issue of rough generic brand toi- let paper and public restrooms. By utiliz- ing SitFresh, individuals will be able to turn even the poorest quality toilet paper in a public restroom into a soothing wipe, leaving them feeling clean and refreshed. SitFresh evens out the playing level of all brands, soft or rough. SitFresh is available online at Amazon.com, Drugstore.com and Walgreens.com and at Harmons, Kinney Drugs, Duane Reade and local pharma- cies supplied by Kinray/Cardinal Health. With its soothing formula, SitFresh leaves you feeling fresh each time you go, and is Toilet Paper's Perfect Partner ® . For more information, visit www .sitfresh.com. For a free sample, email info@sitcare.com or call Robin Goldstein at 914.637.9106. PUT YOUR PRODUCT IN FRONT OF RETAILERS WITH RANGEME By Nicky Jackson, Founder and Chief Executive Officer, RangeMe Rejection. If you've ever tried to get a major retailer to take a look at one of your product submissions, chances are you know it well. It can feel like an uphill struggle. Finding the right buyer to talk to, working out when category reviews are coming up and finally, having the chance to pitch your product. I experi- enced the same challenges when I was trying to launch my own organic baby skin care range. It was a great product, but trying to get a foot in the door with the big retailers was often very difficult. That's when I had an idea. What if there was a simple online platform where retail buyers could search for the exact products they need, and all suppli- ers had to do to be in with a shot of pitching is to upload details of theirs? No such platform existed. So I assem- bled a great team of like-minded mar- keters and technology specialists, and together, we built it. Fast. Efficient. Reliable. RangeMe is the innovative new online platform for managing product submissions and cate- gory reviews. With one simple dash- board, retail buyers can use it to quickly find and compare prod- ucts that match their needs. Suppliers can use it to list their products and automatically find the right buyers, at the right time. We launched the pilot for RangeMe in Australia, and it was an instant success. In just a few months, we'd signed up some of the country's top retailers and more than 10,000 products had been reviewed by buyers on the platform. Now, we're launching in the U.S. From drugs to homewares, groceries to vitamin supplements, suppliers all across the United States are signing up to put their products in front of the nation's top buyers, including Target, who were one of the first to recognize the extraordinary potential of RangeMe. Having experienced first- hand the difficulties of getting a great product noticed, I wanted to make RangeMe available to as many suppliers as possible. That's why sup- pliers can list their products from just $10 a month. The affordable entry point means buyers get more great products to choose from. Trying to sell organic skincare prod- ucts for babies may have helped me develop a thick skin, but thanks to the power of RangeMe, suppliers all over America won't have to. For more information, go to www.rangeme.com or visit booth #3353. GROWING PHARMACEUTICAL OFFERS HIGH-QUALITY GENERICS As the largest generic pharmaceutical company in India and the fifth largest in the world, Sun Pharmaceutical Industries, LLC (Sun Pharma) offers a range of high-quality generics across dosage forms, with strong portfolios in controlled substances and anticancers. Since Sun Pharma's recent acquisitions of Ranbaxy and URL Pharma, its product basket has strengthened. Initiating a pres- ence in the dermatology device market is now possible due to Sun Pharma's acqui- sition of DUSA and its patented busi- nesses, Levulan ® and BLU-U ® blue- light device. Sun Pharma believes the $70 billion U.S. generic market offers a tremendous opportunity to bring patients high-quality pharmaceuticals, made to exacting stan- dards of FDA-approved plants in both the U.S. and India. Starting with simple dosage forms, tablets and capsules, its range has now grown to encompass dif- ferentiated products such as nanoparti- cle-based injections for targeted drug delivery, lyophilized injections, auto- injections and controlled release prod- ucts. Being one of the few generics com- panies that have manufacturing plants in both the U.S. and India, Sun Pharma now stands with six dosage form plants in the U.S., in addition to three plants in India that are USFDA approved. Its Cranbury, New Jersey plant is designed to make controlled substance formula- tions and for API, Sun Pharma has three approved plants in India, in addition to a plant each in the U.S. (Chattem Chemicals) and Hungary. This excep- tional growth comes from a start of two FDA-approved plants, one Indian and one U.S. mainland, that were formed in 1997. These plants are designed, built, and run to stringent FDA requirements. Sun Pharma's ability to develop processes and make in-house API for complex products such as peptides, controlled substances and hormones ensure that not only is the best quality API used, but are also among the most efficient producers. Sun Pharma has over 375 ANDAs approved with over 90 ANDAs awaiting approval, with filings for complex prod- ucts such as nasal sprays, depot injec- tions and modified-release products. Being one of the strongest pipelines among Indian companies, each year it files approximately 20 ANDAs to replen- ish that pipeline. Across four world-class research centers, over 800 scientists work on process and product development so that Sun Pharma is able to continually file for ANDA and API, moving up the scale in terms of complexity. A strong patent team works with its scientists to examine possibilities for non-infringing processes or science-based patent challenges. With clear plans for growth, Sun Pharma is keen to grow its U.S. presence and bring the customer high-quality generics that can be trusted.