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C h a i n D r u g s t o r e D a i l y M o n d a y, A u g u s t 2 4 , 2 0 1 5 2 6 XR MASS DEBUTS INTIMATE COSMETICS ENDORSED BY DR. YVONNE FULBRIGHT XR Mass has debuted two doctor- endorsed cosmetics as part of the Dr. Fulbright line of personal care collection. New Skin Lightening Cream and Organic Intimate Glide provide discerning cus- tomers with safe and effective solutions to common intimate needs with formulas developed with and approved by trusted and respected sex therapist Dr. Yvonne K. Fulbright, PhD, MSEd. Dr. Fulbright Organic Intimate Glide offers women a 100 percent organic vagi- nal moisturizer designed to simulate a woman's natural lubrication without additives or unnecessary ingredients. This water-based formula is fortified with aloe vera for optimal moisture and is proudly made in the U.S.A., ensuring top quality control and fast fulfillment. Dr. Fulbright Organic Intimate Glide is offered in 16-ounce pump bottles or six- packs of single-use pre-filled applicators, each SKU packaged using discreet and category-appropriate packaging for shelf appeal. Dr. Fulbright Skin Lightening Cream is a modern take on a top-selling intimate cosmetic, offering consumers a discreet and effective cream that gently reduces the look of scars and skin discol- oration using body-safe ingredients. Ideal for use on the face, body and genital areas, Dr. Fulbright Skin Lightening Cream is safe for almost any use – from stretch mark reduction to evening out skin tone, this all-natural formula is effective for men and women. Unlike most competitors, this non-irritating lightening cream is mercury-free and hydroquinone- free, and fortified with soothing vitamin E. Dr. Fulbright Skin Lightening Cream is available in 4-ounce pump bottles in gender- neutral packaging. "XR Mass developed the Dr. Fulbright collection for the modern con- sumer seeking safe and effective inti- mate solutions," XR Mass Account Executive Lynda Mort said. "This prod- uct category is an essential part of every retail store's inventory with consumer demand at an all-time high. Dr. Fulbright and the rest of our popular brands bridge the gap between personal care and sexual wellness with SKUs merchandised and priced for mass appeal, and we look forward to guiding stores as they explore these quickly expanding product categories." XR Mass is the industry's first manufacturer to develop quality comprehensive collections that provide retailers with fully mer- chandised product lines catering to the growing sexual wellness market. XR Mass creates eye- catching and exciting brands at the industry's most competitive wholesale prices using functional design, quality and cost-effective pro- duction, and dynamic packaging and merchandising. Since 2007, the compa- ny's award-winning team of experts has created best-selling and internationally acclaimed collections that cater to every personal care need, from intimate well- ness to personal massage, and offers retailers easy and effective ways to accommodate the needs and desires of every consumer demographic. To learn more about Dr. Fulbright and the full XR Mass catalog, contact Mort at lynda@xrmass.com. For more informa- tion, visit www.xrmass.com. H. D. SMITH RANKS ON INFORMATIONWEEK'S ELITE 100 TECHNOLOGY INNOVATORS By David Guzman, Chief Information Officer, H. D. Smith H. D. Smith, one of the largest independ- ent wholesalers in the U.S. and a leading pharmaceutical brand support company, recently ranked on this year's InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. "Gone are the days IT could run as an entity unto itself," said InformationWeek Editor Chris Murphy. "If IT isn't part of product development, or marketing, or customer service, your company risks falling behind in the era of digital business. At InformationWeek, we talk about this as 'IT Without Borders,' as we see the best IT leaders tearing down traditional borders to help every depart- ment leverage technologies such as data analytics, cloud and mobility. The 2015 InformationWeek Elite 100 spotlights companies at which IT is not only insep- arable from every department, it's pivotal to every customer experience." Expanding its offerings to manufac- turers and healthcare providers, H. D. Smith is continually revolutionizing, through technology, to dramatically reduce healthcare costs and improve patient outcomes. As a management team, we decided to focus energy on how to serve the cus- tomer, how to bring solutions to market faster and how to leverage this challeng- ing market. This allows us to migrate from a consumer of the as-a-service model to a provider of services for our customers – in other words, we're not just passing along existing software to our customers; we're creating it. We are working to engage as a true collaborator through our infrastructure and software, as service partners." For example, to offer controlled substance ordering on the move, H. D. Smith expanded its existing relationship with technology partner, Legisym, to enable highly regulated orders on devices running iOS software. To meet the mandatory and stringent DEA requirements for ordering con- trolled substances, this new technology operates much like a traditional CSOS e- certificate, except the Remote Certificate Store allows pharmacists to access CSOS credentialing through the cloud instead of on a computer's hard drive. "As a company, our goal is to lever- age technology to improve efficiency for the pharmacies we serve – by helping our customers save both money and time in the long run, while better caring for their patients," said Chris Smith, President and Chief Executive Officer at H. D. Smith. "The new CSOS technology also reduces overall cost in the industry through greater effi- ciency for pharmacists and helping to maxi- mize patient outcomes by getting vitally needed and effective medicine where it needs to be, when it needs to be there. We are honored to be recognized by InformationWeek for this industry-lead- ing technology." This is InformationWeek's 27th year identifying and honoring the nation's most innovative users of information technology. The InformationWeek Elite 100 research tracks the technology-based investments, strategies and results of some of the best-known organizations in the country. Unique among corporate rankings, the InformationWeek Elite 100 spotlights the power of business technol- ogy innovation. Visit H. D. Smith at booth #1508.