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C h a i n D r u g s t o r e D a i l y 3 1 M o n d a y, A u g u s t 2 4 , 2 0 1 5 ADVANCES IN BABY SKINCARE FROM GALDERMA Galderma is pleased to introduce Cetaphil ® Baby, its first line of products specifically created to focus on the every- day skincare needs of babies. Cetaphil, the No. 1 Sensitive Skincare brand, is ide- ally positioned to offer parents the com- plete skincare solutions for their babies. Cetaphil's heritage as gentle and effective for everyday skincare aligns perfectly with what moms are seeking: soothing skincare for their baby's delicate skin. While the baby category has shown stagnant growth over the past few years, those brands with a premium positioning, both organic and therapeutic, are driving growth through product innovation and taking share from the dominant players. As parents become more product-savvy and ingredient focused, Galderma antici- pates that growth to continue, with a par- ticular focus on products that resolve spe- cific skin issues. Cetaphil Baby is designed with babies and parents in mind, with products to cleanse, soothe and protect baby's sensi- tive skin from dryness. Every ingredient for Cetaphil Baby was carefully selected, ensuring the products not only have what baby needs, but also nothing baby doesn't. The entire line contains cultivation-con- trolled Organic Calendula extract, a sooth- ing emollient sourced from the marigold flower that has been trusted for centuries to soothe sensitive and irritated skin. Dermatologist tested to be safe, hypoallergenic and gentle on baby's skin, it's also free of additives that can irritate sensitive skin, including mineral oil, parabens, essential oils and dyes. Cetaphil Baby Daily Lotion: a rich, mois- turizing lotion with sweet almond oil and sunflower oil to soften skin. Cetaphil Baby Wash & Shampoo: a tear-free wash and shampoo that won't sting eyes. Cetaphil Baby Moisturizing Oil: a silky smooth oil rich in emollients which nourish and smooth. Cetaphil Baby Ultra Moisturizing Wash: a hydrating wash enriched with 1/3 baby lotion. Cetaphil Baby Diaper Cream: a zinc oxide cream that creates an emollient layer to shield baby's bottom from wetness. Aimed at first-time moms and current Cetaphil moms, the range will be promoted through highly targeted print, social media and digital partnerships. In addition, Cetaphil's strong healthcare professional partnerships will help drive awareness and product recommendations. Finally, the overarching Cetaphil brand campaign will halo the full portfolio and help drive the growth of Cetaphil Baby. For more information, visit booth #2519, or go to www.galderma.com or www .galdermausa.com. TRICALM: NEW PRODUCT, NEW PACKAGING TriCalm first hit the market in 2013, and despite being a relatively new product, did a packaging revamp late last year. "We know it sounds a little crazy," admits Justin Brown, TriCalm's Vice President of Sales, "but we really felt like we had a great opportunity to distinguish ourselves and stand out at the shelf." All brands face the same challenge: standing out to consumers on a very crowded shelf. For new brands like TriCalm, the ability to do so is a deter- mining factor in whether the brand will make it. "Of course we feel strongly that our product is highly effective. But if a con- sumer can't find it on the shelf, you aren't going to last very long," said Brown. "We are acutely aware that we need to make an impact immediately – part of that is in our market- ing, and a big part of that is in our packaging. Most con- sumers aren't heading to the shelf in our category know- ing what they are going to buy." What led TriCalm to make the change? Very sophisticated consumer testing. "After looking at the test results, it was abundantly clear that our new packaging was significantly superior to our original design. So it real- ly was an easy decision," added Brown. The decision has paid off for the company, as TriCalm has seen 276 percent sales growth from the year prior, making it the fastest growing brand in the category. For more information about TriCalm, contact Justin Brown at jbrown@cosmederm.com, call 858.550.7070 ext. 137 or visit www .tricalm.com. For sales information, contact David Biernbaum of David Biernbaum & Associates at david@ biernbaum.com, or call 314.434.6008. CAMBER PHARMACEUTICALS GAINING MOMENTUM WITH NEW PRODUCT LAUNCHES With seven new launches since the begin- ning of the year, Camber is on schedule to add up to 20 new products to its generics portfolio in 2015. Recent releases include: Pantoprazole – generic for Protonix ® , Rizatriptan – generic for Maxalt ® , Sildenafil – generic for Revatio ® , Valsartan – generic for Diovan ® , Zolmitriptan – generic for Zomig ® , Famciclovir – generic for Famvir ® and Aripiprazole – generic for Abilify ® . Camber has been recognized as one of the Top 15 pharmaceutical companies in overall dispensed prescriptions and No. 1 in growth with an almost 20 percent increase in 2014, according to IMS Health, National Prescription Audit, Nov 2014. Camber's comprehensive line of products includes a wide range of thera- peutic categories including antiretrovi- rals, antivirals, anticonvulsants, antiul- cerants, antineoplatics, cardiovascular drugs, antibacterials, antidepressants, anti-diabetics and others. Camber is a fully integrated interna- tional pharmaceutical company that maintains quality and integrity in all its products, from API manufacturing to fin- ished dosage. Camber is a wholly owned subsidiary of Hetero Drugs based in Hyderabad, India. Hetero Drugs is a global pharmaceutical, research and development company with an emphasis on API production and manufacturing of finished dosage forms. Invagen, an asso- ciated company, offers a substantial amount of Camber products that are man- ufactured in the United States. Collectively, Hetero, Invagen and Camber utilize more than one million square feet of warehouse, distribution and manufacturing space for the U.S. generic marketplace. The company's global resources include: facilities and joint ventures in more than 120 countries, including the U.S., India, South America and Africa; 11 API facilities – five FDA approved; more than 100 DMFs filed; more than 15,000 employed by Hetero worldwide. Located in Piscataway, New Jersey, Camber's commitment to the consumer is to bring the highest quality generic pharmaceuticals to the market to improve quality of life through cost-effective medications. Visit Camber at booth #1715. For more information, visit www.camberpharma.com or call 732.529.0430. TRUSTING THE DISPLAY EXPERTS By Greg Tucker, Chief Executive Officer, Bay Cities Are you getting the biggest bang for your buck with your packaging and displays? Is your product standing out from its competition at retail? With only three seconds to grab the attention of a con- sumer, it's crucial your brand's message is dominant in retail. With nearly 60 years of industry experience, Bay Cities knows better than anyone how important it is for a package or display to not only convey your brand correctly, but make sure it meets retailer's specifications. Our one- stop-shop model and intimate relation- ships with retailers across the country ensures just that and more. With our headquarters located near two main west coast ports, we have the ability to pick up your product and send it to our facility for concepting, designing, man- ufacturing, testing, packout, fulfillment and distribution to retail, without you having to worry about any logistics or multiple suppliers. With new product launches happen- ing almost every day, it's crucial your brand meets deadlines while looking flawless. So when Original Additions' Katy Perry Lashes needed a packaging and display company that would provide the necessary skills to make them stand out, it's no wonder they came straight to us. Original Additions requested multiple styles of displays be created within CVS stores across the country, from skinny towers to PDQs to counter dis- plays. We wasted no time in working with them from the start to make it happen. Our in-house design team and expert sales representative worked with Original Additions to ensure they understood the brand, and con- sulted with the team on the best way to execute their requests. We developed a concept that would showcase Katy Perry's fun per- sonality while also portraying the feel- ing of high-end sophistication. Our design team utilized colors that were subtle but popped at the same time, and worked with our in-house ink kitchen to ensure the litho to direct print colors matched flawlessly in order to stay on brand. We designed, manufactured, completed packout and fulfillment, and distributed Katy Perry displays to 1,500 CVS stores throughout the country. The Katy Perry launch was so successful that Original Additions came back to us for an additional project with Eylure, another exciting product that landed in drug stores across the country; we were the only corru- gated vendor they used for their display programs. So what sets Bay Cities apart? Our complete one-stop-shop model, intimate customer service and speed-to-market. From ports to receiving in-store, we are completely integrated in our projects and are with you every step of the way. Visit Bay Cities at booth #2449. For more information, call 562.948.3751 or email info@bay-cities.com.