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C o n s t r u c t i o n M a r k e t p l a c e T h u r s d a y, J a n u a r y 2 2 , 2 0 1 5 6 0 and angle stops in the bathroom, to deco- rative sink strainers, disposer flanges, water filters and water filtration faucets, and instant hot dispensers in the kitchen – which are the products you can use to wow and delight customers. These products are needed when a kitchen or bath project is almost done, and the only thing that is left is to put a finishing touch to make it absolutely complete and stunning. Mountain's products fill every hole in and around a kitchen sink, bathroom sink or bathtub in functional, elegant and innova- tive ways that many consumers don't even know exist. In short, the company offers prod- ucts to create a wow factor quickly, pain- lessly and with predictably outstanding results. The trick is not to miss that magic "finishing touch" phase in project speci- fication. With 32 years experience in plumbing, 29 of which is decorative, and 17 years as President and CEO of Geberit North America, Bruce Reidel is the per- fect man to lead the charge. Now President of Mountain Plumbing Products, Bruce likes to say, "Take the initiative in your own hands. Mountain gives you the products and expertise to make just the right selec- tion for a particular application. Forgetting about accessories equates to losing an opportunity not only for a sale, but also for surprising and delight- ing your customer." Mountain has 32 finishes, some of them rare and exotic, and is proud of its finish quality and variety, not readily found among its competitors. Bruce says the company's finishes are designed to Mountain Plumbing (Cont'd. from p. 1) blend with product finishes of major plumbing brands, which makes the matching process simple and convenient. "Big box is not our market," explained Bruce. "We value showrooms and wholesalers because they are doing a great job at developing the knowledge and expertise needed to sell our products. Our ideal customer is the one that comes to do a complete kitchen or bath, and that's more likely in a showroom setting. We rely on showroom consultants to expose their customers to Mountain's products and make product recommendations." Bruce also stresses that in the era of Internet shops and discounts, partnering with Mountain makes good business sense. The company doesn't sell to Internet shoppers because, as a rule, this consumer category has limited incomes and strict budgets. "They don't need our high-quality, luxury accessories so our manufacturer's loyalty stays with show- rooms," points out Bruce. "Plus, the Internet can provide information about a product, but won't tell you how to put it together as showroom consultants would. That's the most important thing." Mountain Plumbing Products was founded in 1997 in partnership with Scotland-based McAlpine and Company Ltd., a leader in high-quality plumbing products sold in European markets. Its U.S. headquarters is at DFW Airport, Texas. At 17 years old, Mountain has never rested on its laurels. It continues to innovate in a constant search for new product types and designs. To learn more about Mountain Plumbing, visit www.mountainplumbing.com or stop by booth #N1562. company. GB: Amvic Building System is the most innovative manufacturer of high-quality expanded polystyrene [EPS] products in the construction industry. Amvic prod- ucts include Insulated Concrete Forms [ICF]. Amvic ICFs are hollow, light- weight, stay-in-place forms made of two panels of EPS that are connected by 100 percent recycled plastic webs. The forms are stacked together and steel reinforce- ment [rebar] is installed; the wall is braced and then filled with concrete, which creates a stable, energy-efficient and sustainable structure. AmDeck ® Floor and Roof System is a modular, lightweight, stay-in-place form made of EPS that is used to construct insu- lated concrete floors and roofs. The system utilizes 10-inch, lightweight steel framing studs, which carry the temporary construc- tion loads until the concrete gains its required strength. The studs then act as fur- ring strips to which interior finishes can be attached. The AmDeck system perfectly complements an Amvic ICF structure, and together they provide a complete structur- al and thermal 'building envelope.' CM: How has Amvic endured the eco- nomic slowdown over the last couple of years and what are you doing to help with the recovery in the residential building industry? GB: Certainly, as with all manufacturers in the building material industry, the last cou- ple of years have been extremely challeng- ing for Amvic. The economic downturn has hit the residential homebuilding industry harder than most other segments of con- struction. One of the positives of these chal- lenging times is that it has allowed many in Amvic Building System (Cont'd. from p. 1) our industry to look for more sustainable, environmentally friendly and energy-effi- cient building products as we start to recov- er from this downturn. Insulated concrete forms are an ideal solution for today's need for energy-efficient homes. CM: How does Amvic's ICF and AmDeck floor system contribute to sus- tainable 'green building' practices and energy efficient homes and buildings? GB: The Amvic Insulated Concrete Form [ICF] and AmDeck floor and roof systems offer builders and home owners true 'green building products' critical in today's eco- nomic and environmental climate. Buildings constructed with ICF benefit from significant noise reduction, consis- tent temperature and are not conducive to rot or mildew growth, thereby contributing to the comfort and health of inhabitants. Amvic ICF is manufactured using steam – no CFCs, HCFCs, formaldehyde, VOC or other harmful chemicals. Amvic products are well-engineered, energy-efficient, environmentally friend- ly and easy to use. The innovative designs and unique features make them the best choice for your next residential or com- mercial building project. Amvic building products are also recognized as a 'green building' product: Amvic ICF can con- tribute up to 20 points toward LEED cer- tification, as proven by a third party prod- uct assessment. We continually strive to incorporate your needs into the design of our products to provide strong, safe, sus- tainable and energy efficient structures. We can say with confidence that you will build to a higher standard with Amvic. For more information, visit www.amvic system.com, call 877.470.9991, email info@amvicsystem.com or stop by booth #C7116. An important consideration in the con- struction of industrial, commercial, resi- dential or retail structures is the selection of effective waterproofing and weather barriers. MFM offers builders a complete "envelope" of solutions from the rooftop to the foundation. MFM waterproofing product advan- tages are: self-adhering or "self-stick" properties for fast and easy installation; self-sealing around construction fasteners to form a watertight barrier; rubberized asphalt adhesive system will not crack or dry out; compatible with all common building materials; readily available and competitively priced; rugged, reliable performance; made in the U.S.A. MFM Low Slope Roofing Membrane Peel & Seal ® is a 45 mil aluminum surface membrane used as a whole roof covering for low slope/low pitch roofing applications. This single-ply, one-step membrane is applied direct to the roof deck without the use of coat- ings, adhesives or other fasteners. Peel & Seal provides a long lasting, durable, maintenance-free roofing sur- face. MFM Steep Slope Underlayment Solutions MFM offers the builder nine underlay- ment product lines for use under shin- gles, shakes, metal roofing systems or tile. Ultra HT Wind & Water Seal™ is the newest MFM underlayment product offering. This 45 mil, high temperature rated underlayment is designed specifi- cally for use under metal roofing sys- tems, and is composed of a non-slip, cross-laminated polymer film. MFM (Cont'd. from p. 1) MFM Above/Below Grade Waterproofing SubSeal™ is an advanced 40 or 60 mil waterproofing membrane that is engineered to be a multi-purpose sheet suitable for above and below grade, as well as vertical or horizontal applications. These membranes are designed for extreme moisture protec- tion and can be used as through-wall flashings, on foundation walls, plaza and parking garages, and on features such as windows, sills, pot shelves and parapets. MFM Window Flashing Tapes MFM offers both self-adhered and mechanically-attached window flashing tapes. WindowWrap ® is a patented fami- ly of self-adhered window and door flashing tapes that can accommodate any window and door configuration. WindowWrap tapes are available in alu- minized polymer films, flex polyethylene crepe for curved shapes, and patented PowerBond™ adhesive system for low temperature applications. FutureFlash ® is a mechanically attached, patented line of flashing mem- branes designed for use around windows, doors, under stucco and other exterior wall systems. The FutureFlash system seals effectively, yet will not trap or pro- mote moisture buildup inside the wall cavity. Request a Free Sample Visit IBS booth #C6747 or online at www.mfmbp.com to request a free sam- ple for any standard MFM product. For more information, stop by booth #C6747, go to www.mfmbp.com or email info@mfmbp.com. WHIRLPOOL NAMES LIOTINE PRESIDENT, NORTH AMERICA Whirlpool Corporation has promoted Joseph T. Liotine to the posi- tion of Executive Vice President, Whirlpool Corporation, and President North America, reporting to Vice Chairman Marc Bitzer. In his new role as President, North America Region and Executive Vice President, Liotine will lead all North American operations. "Joe is well posi- tioned to expand his leadership responsi- bilities throughout North America to achieve results in line with our strategic growth priorities," said Jeff M. Fettig, Chairman and CEO of Whirlpool Corporation. "Joe has proven himself a strong leader with an ability to drive profitable growth," Bitzer said. "He brings a vast array of experiences including sales and marketing, and he understands what it takes to create opportunity in each of the markets that comprise the important North America region." Liotine began his career at Whirlpool Corporation in 2004 and was appointed President of U.S. Operations and joined the company's executive committee in November, 2013. Previous to this assign- ment, he was Vice President of Marketing for the North America region. He has held a variety of leadership roles including Vice President and General Manager of Whirlpool Canada, and General Manager Key Account Sales for the U.S. Prior to joining Whirlpool Corporation, Joe held positions within Quaker Oats and PepsiCo. He holds a bachelor's degree from Illinois State University and a master's degree in busi- ness administration from the Booth School of the University of Chicago.