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C o n ve n i e n c e Re ta i l e r S h o w D a i l y 3 9 W e d n e s d a y, O c to b e r 8 , 2 0 1 4 CAF FUSION: THE BRAND IN DEMAND Now available in an eight-ounce can, no refrigeration necessary. Just shake well and serve cold! CAF Fusion energy drinks are grab- and-go drinks that combine an energy boost with great taste. It is a delectable, creamy coffee taste in a drink that gives the consumer an energy kick. CAF Fusion comes in three delicious flavors. Java Jolt is bold and energizing with full-bodied coffee taste, a true chilled coffee experience. It's a perfect alternative to the common cup of coffee, rewarding you with its creamy smooth- ness and balanced with just the right touch of sweetness. Mocha Blast mixes two of the most desirable flavors in the world – coffee and chocolate. When combined in this CAF Fusion can, the two flavors meld to make a delectable energy drink with its twist of bold coffee and rich cocoa, a touch of sweet- ness and a pronounced kick for that burst of energy. The Vanilla Vortex grabs your taste buds with its aroma, its coffee taste and the creamy vanilla finish. Vanilla Vortex will give the con- sumer a sweet surge along with the ener- gy lift they love. Consumers will enjoy great taste with their bottle blasts of energy, regardless of their fla- vor preference. For more information, check out the CAF Fusion website at www.caffusion.com, call Cold Star Inc. at 800-269-4052 or visit booth #737. PEARSON'S INTRODUCES THE 'GIT R DONE BAR' Pearson's Candy Company is proud to announce a new partnership with Larry the Cable Guy and Git R Done Productions. Through the partnership, Pearson's is introducing the "Git R Done Bar" – a 2.8 ounce king size bar made of a peanut butter nougat center, caramel, Virginia peanuts and real milk chocolate chips. With 10 grams of protein, it's a bar built to help peo- ple "git r done." The bar is co-branded with Pearson's flagship iconic brand, the Salted Nut Roll, which happens to be a candy bar that Larry himself snacked on while growing up on a farm in Nebraska. Because Larry the Cable Guy has fans all over the United States, from Maine to Florida, Washington to Arizona and everywhere in between, Pearson's believes the bar has potential to perform well across the United States with Larry the Cable Guy followers everywhere. And speaking of followers, Larry the Cable Guy is as popular as ever with almost 4.5 million Facebook and Twitter followers and still visible to many through his stand-up comedy appearances, movies and as the national advertising spokesman for Prilosec. The purchase of each Git R Done Bar will help support Larry the Cable Guy's Git R Done Foundation, a foundation formed to help primarily sick children and veterans. This bar represents the first candy bar in the Larry the Cable Guy branded product portfolio which currently includes chips, energy drinks, boxed dinners, seasonings, sauces and more. The 2.8 ounce Git R Done bar will be available in three configurations: a 72 ct. case (4 x 18ct), 48ct. sidekick/power- wing display and a 72 ct. tower display. Pearson's is accepting orders until Oct. 31, 2014 and product will begin shipping on February 2, 2015 just in time for the start of spring and all of the outdoor activities that will inspire people to Git R Done. "Pearson's is very excited about this opportunity to partner with Larry the Cable Guy to drive sales for distributors and retailers and to drive fundraising for a great cause," said Michael Keller, CEO and President of Pearson Candy Company. "We believe the combination of Larry the Cable Guy's continued pop- ularity and Salted Nut Roll's quality and distinct product attributes all add up to a unique new candy bar that will delight customers all over the country." For more information, visit www.pearsons candy.com, email ajbuckner@pearsons candy.com or stop by booth #3041. ENVIROPURE MAKES ZERO FOOD WASTE EASY TO ACHIEVE T&S Brass and Bronze Works, manufac- turer and supplier of foodservice and plumbing equipment since 1947, acquired Chicago-based food waste elimination company EnviroPure Systems, Inc. in February of 2013. A leading-edge develop- er of alternative environmentally-friendly technologies for organic food waste dis- posal, the company was a great fit for T&S's goal of helping foodservice profes- sionals continue to find more sustainable and cost-effective solutions for their kitchens. Upon acquisition, EnviroPure operations relocated to T&S's 24.5-acre headquarters in Travelers Rest, S.C., where company Founder Jim Slanina was free to focus on testing and fine-tuning the per- formance of his revolutionary product while T&S took over sales and marketing. Today, as universities, entertainment venues, hotels, grocery stores and restau- rants search for solutions in the face of growing municipal sanctions against enzymes and bacteria and statewide man- dates of zero food waste, EnviroPure is quickly becoming a familiar name across the United States, Canada and Europe. Here are a few of the reasons why: An EnviroPure system can save cus- tomers more than 50 percent in traditional operating costs while drastically minimiz- ing negative impact on the environment. EnviroPure offers complete, onsite food waste decomposition through a sys- tem that is completely customizable to space and staffing needs. EnviroPure turns organic food waste into a safe effluent with no enzymes, no bacteria, no batching, no sludge and no odors in 24 hours or less. EnviroPure systems process every kind of organic food waste, including vegetables, fruits, meat, fish, poultry, dairy products, bones, shells and pits, pineapple tops and coffee grounds. Most orders can be filled within four weeks; installation typically takes one day and 24/7 technical support is avail- able, as are financing/leasing programs. Custom-built to handle from 120 to 14,000+ pounds of food waste per day, EnviroPure systems use a proprietary mix of all-natural, non-toxic, biodegrad- able minerals and nutrients to accelerate decomposition. The process is ongoing, so no batching is required, and the sys- tem can be configured in a multitude of ways to accommodate space limitations or convenience. "This is truly one of the most amaz- ing products available on the market today," said EnviroPure National Sales Director Jona Thomas. "The effluent left over at the end of the decomposition process is so pure it surpasses many municipal standards. Compared to the cost and headaches of industrial com- posting, dehydrating, enzyme-based sys- tems or traditional tipping and hauling, EnviroPure is, by far, the most appealing solution for food waste." For more information, visit www.EnviroPureSystems.com. SEASONAL STRATEGIES FOR THE CANDY AISLE Do you realize that in the drug channel, seasonal candy represents 50 percent of confectionery sales? Since seasonal candy can drive store traffic, Mars Chocolate North America offers drug retailers three keys to suc- cess: secondary displays to attract atten- tion, festive new products to energize sales and a forecasting tool to ensure ade- quate supply. Secondary displays play a crucial role in boosting seasonal confectionery sales. Retailers should place displays in "hot spot" locations, such as the front end, pharmacy, grocery aisle, cooler vault and photo area. Mars Chocolate offers unique, colorful displays that cap- ture a shopper's attention and ultimately converts them to a purchaser. "Effective POS helps make shop- ping a little easier and rewarding for the consumer, which translates into a posi- tive experience at that retailer," explained Larry Lupo, Vice President of Sales – Convenience & Drug Channels, Mars Chocolate North America. "When devel- oping a seasonal merchandising program, we always lead with consumer insights. At Mars, we're constantly reviewing shopper data and consumer trends, and we share these insights with our retail partners." One trend is the increase in demand for seasonally themed shapes. Mars Chocolate continues to expand its assort- ment, and this year the company will offer TWIX ® Brand Ghosts and SNICK- ERS ® Pumpkins for Halloween, as well as TWIX Brand Santas and MILKY WAY ® Simply Caramel Snowmen for the holidays. Mars Chocolate brands have been holiday family favorites for genera- tions, including festive red and green M&M'S ® Brand Candies. This year, look for the new M&M'S Brand Milk Chocolate Candies Storybook. Ideal for gifting or as a stocking stuffer, it features the loveable M&M'S charac- ters in a storybook with puzzles, and it's filled with delicious M&M'S Brand Candies. Another festive new holiday item is TWIX Brand Gingerbread. Available in 10-ounce bags, TWIX Brand Gingerbread delivers on a hallmark holi- day flavor. It has the cookie crunch and milk chocolate that TWIX Brand fans love with creamy gingerbread-flavored caramel. How many of these new items should a retailer carry? To help determine the optimal product mix per store, Mars Chocolate offers an innovative forecast- ing tool, Seasonal Architect™. It simpli- fies decision making by enabling superi- or forecasting efforts during key promo- tional timeframes such as Halloween, the Holidays, Valentine's Day and Easter. Mars' Seasonal Architect helps retailers maximize profitability across four key areas: 1. Identify stores and items with out-of-stock issues; 2. Determine root cause of out-of-stock issues; 3. Recommend tactics to maxi- mize seasonal sell-through; and 4. Estimate the total opportunity through mix optimization. The goal is to ensure a retailer is in stock throughout the entire season. Shoppers are discouraged when they can't find the brand they are looking for, and Seasonal Architect aims to keep retailers in stock and consumers happy. This tool helps retailers by selling more confections during the season, not after the season ends. By combining Mars' iconic leading brands, shopper insights and Seasonal Architect, drug retailers will enjoy sweet success in seasonal sales. For more information, contact a Mars Chocolate representative.