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C o n ve n i e n c e Re ta i l e r S h o w D a i l y 2 7 W e d n e s d a y, O c to b e r 8 , 2 0 1 4 ICED COFFEE IS HOT According to the most recent National Coffee Association's Coffee Study, cof- fee consumers are drinking more iced coffee than ever, particularly the 18-35 year old age group. With two new product introductions, Javo Beverage makes it easier than ever for convenience store operators to offer fresh, high-quality iced coffees that rival the quality of offerings at the leading QSRs and capitalize on this growing trend. Two new iced coffee concentrates can be executed with no brewing equip- ment. Premium Black Iced Coffee and Iced Latte are simply hand mixed with purified water in a three gallon tabletop dispenser and served in minutes! These products eliminate the complexity of executing a tradi- tional brewed iced coffee pro- gram while providing your cus- tomers with authentic fresh brewed coffee flavor consistently, cup after cup with no labor and no waste. Consumers will love the ability to customize their iced coffee and make it just the way they like it, while C- Store operators enjoy the operational simplicity, food cost control and minimal footprint of these hand mixed solutions. Javo Beverage uses only the highest quality Arabica cof- fees in its small batch produc- tion process to deliver the most authentic fresh brewed iced coffees. For more information, stop by booth #5568 and try a cup or call 760-560-5286. MASONWAYS INDESTRUCTIBLE PLASTICS LLC PROVIDES CUSTOM SOLUTIONS MasonWays has the largest selection of rotational molded, virgin and recycled plastic dunnage racks, bases and mer- chandisers in North America. Its manu- facturing process uses an advanced "no- seam" construction technology that is durable, increases consumer safety and is economically priced. Its products improve merchandising through superior presentation, better organization, tighter inventory control and greater restocking effectiveness. "Get Your Products off the Floor" with solutions that maximize performance. For more than 30 years, MasonWays has provided a wide range of custom solutions for retail, institutional and com- mercial use. Innovations include the world's first Patented Pallet Guard System, helping to prevent trip and fall accidents. Enhance your exterior forecourt with bold new branded units as an alternative to old traditional outdoor fixtures. Increase product recognition and sales while earning additional revenue through poster advertising. MasonWays is dedicated to develop- ing products that improve your interior and exterior environments. The innova- tive display fixtures and merchandising solutions help build brand loyalty and increase sales. MasonWays stewardship conserva- tion plan and sustainability efforts are to protect the environment to the best of its ability by manufacturing its products with recycled/recyclable plastics. MasonWays joins corporate citizens who promote responsible manufacturing prac- tices. Its virgin and recycled plastic prod- ucts adhere to stringent quality control standards that contribute to a positive impact on the environment. Reliability and service is a hall- mark at MasonWays. It has six strategic locations which expedite deliveries and reduce your shipping costs. Its manu- facturing facilities host the most advanced equipment and are compliant to meet stringent quality control stan- dards. MasonWays products carry a warranty. For more information, visit www .masonways.com, call 800-837-2881, email info@masonways.com or stop by booth #1521. LEATHER GLOVES – HERE TO STAY! By Amy Taft, Product Management Glove technology continues to evolve with seamless styles, coatings and items designed for task-specific applications. However, there is still a market and a need for leather work gloves. Abrasion and durability are features that contribute to leather being one of the original forms of hand protection in applications such as construction, machine operations, light duty welding, utility work and farming. There is not just one type of leather but various ones. The most commonly used are cowhide, pigskin and goatskin. Cowhide is the most commonly used leather work glove due to its inherent fea- tures of good abrasion and cut resistance with a moderate price point. Cowhide is the most commonly used leather in work gloves. Cowhide leather is divided into three layers prior to manufacturing. The smooth outer layer (or grain side) is used on "premium" grade styles of leather gloves. It is the strongest, smoothest part of the hide. The bottom layer (or suede side) is used mostly on leather palm styles, which typically have linings to protect the hands against its roughness. The middle layer is usually discarded because it has no tensile strength. Pigskin is commonly used as an eco- nomic alternative to cowhide. Pigskin leather is tanned for tough- ness and pliability. Soft drying and flexible, pigskin withstands moisture with- out stiffening. Pigskin also has excellent abrasion resistance and durability. Goatskin provides the highest natu- ral lanolin content, which makes these work gloves soft and pliable, yet very durable. Goatskin leather also has the greatest dexterity and tensile strength but is also the highest priced. While the overall construction of leather gloves has not changed over the years, the additions of hi-visibility prop- erties or cut resistant liners have helped keep leather gloves current and relevant in today's market. There have also been updates in design to keep costs down without impacting the per- formance of the glove such as the top grain driver's glove with a split leather back. Our best-selling and profitable glove is the WA2503 which is cowhide leather with a shirred elastic back for safety and comfort which makes it great for con- struction, machine operation, light duty welding, utility work, farming, roping and many other general applications. Brahma Gloves offers an extensive range of leather products to ensure that you have the proper glove for your appli- cation. For more information, visit www .brahmagloves.com to view the leather product offerings or stop by booth #1174. JAMES LACEY, PRESIDENT AND CEO OF CRUNCHIES FOOD COMPANY LLC James Lacey currently serves as President and Chief Executive Officer of Crunchies Food Company LLC and is leading the company through its most significant period of expansion to date. He brings three decades of professional packaged goods experience in food, household products and health and beau- ty aids to the company. Prior to joining Crunchies, Lacey served as Executive Vice President of Sales and Marketing for Weider Nutritional International, where he over- hauled the sales and marketing team and repositioned the Schiff brand to return profitability and secure market share dominance. In turning around Weider, Lacey drew from prior experience as Chief Operating Officer for Everlast Nutritional Products, a start-up company founded in 1998 in Dublin, Calif., where he was responsible for raising venture capital, sales, marketing, distribution, operations and development – growing its sales to $3 million. Preceding Everlast, Lacey served as Vice President of Sales and Marketing at PowerBar, a $220 million specialty foods company headquartered in Berkley, Calif. During his tenure, he exceeded national sales goals by 25 percent, while growing the foundational infrastructure of the organization into Mass and Grocery Channels. For the six years prior to his work with PowerBar, Lacey significantly increased sales revenue for the $600 mil- lion Oral-B laboratories, a division of Gillette. Company Profile Founded in 2006 and based in Westlake Village, Calif., Crunchies Food Company LLC has emerged as the leader in the fast-growing freeze-dried snack category by virtue of a fast-growing line of all- natural, delicious, nutri- tious and convenient freeze-dried fruits and vegetables that are helping redefine healthy snacking in the 21st century. Currently in the midst of its most dramatic period of expansion ever, Crunchies was established in response to the obvious dearth of good-tasting and truly healthy natural snacks on the mar- ket. The company sought to develop a line of freeze-dried fruits and vegetables that would blend the taste and crunch of a potato chip or other delectably satisfy- ing treat but be completely free of the preservatives, added sugar, trans fat and excessive sodium so prevalent among most snack food products. Branded as "Nature's Ultimate Snack Food," Crunchies are available nationwide at leading retailers including Walmart, natural food stores, mainstream supermarkets, convenience stores and drugstores. Crunchies are produced by placing individually frozen fruits and veggies in a refriger- ated vacuum chamber that removes up to 97 percent of the moisture. This assures consumers of a unique crunchy treat that retains virtually all of its nutrients and enzymes (unlike conventional heat drying methods), while still maintaining its shape and intensify- ing its flavor. Crunchies is widely known for prod- uct development innovations ranging from Seasoned Grilled Edamame and Wild Rice to Grapes, its newest fruit line, to a bold new kids' line of Organic Little Crunchies featuring classic Warner Bros. Looney Tunes characters on every pack- age. In total, Crunchies now manufac- tures nearly 30 varieties of fruits and veg- gies – all defined by the popular brand's boldly colorful packaging, premier-qual- ity ingredients, all-natural nutrients and irresistible flavor. For more information, visit www.crunchiesfood.com.