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OSER COMMUNICATIONS GROUP IS NOT AFFILIATED WITH, ENDORSED BY OR APPROVED BY THE NATIONAL ASSOCIATION OF CONVENIENCE STORES OR THE NACS SHOW TRADE SHOW. C o n ve n i e n c e Re ta i l e r S h o w D a i l y W e d n e s d a y, O c to b e r 8 , 2 0 1 4 4 UNIQUE ENERGY PRODUCT ENERGEMS UPS THE CONVENIENCE WITH NEW SINGLE-SERVE PACKS What if you took all the potent and sus- tained energy of the finest energy drink, harnessed the B-vitamins of a perfectly balanced energy bar, captured the gourmet richness of exquisitely flavored chocolate – and packed it all into a sublimely con- venient miniature hard-coated gem? Why, you'd have Energems, of course. With this one-of-a-kind energy product enjoying tremendous success in its first three years on the market, pro- ducer NRG Innovations has now upped the convenience factor with a handy new single-serve pack. Perfect for slipping into a purse or pocket, Energems go where no 12-ounce can of energy drink has gone before! "This product has already made fans in convenience and other retail locations across the country," explained Joe Fairleigh, Vice President of Sales for NRG Innovations. "What we're doing now is making this already con- venient prod- uct even eas- ier to use. C u s t o m e r s can now pull out the new handy and appealing sin- gle-serve pack and really enjoy energy on the go wherever they go." Made with real milk chocolate, Energems contain caffeine, B-vitamins and a unique energy blend. Each gem contains only 15 calories, and a 3-gem serving makes for the quickest and most EL MONTEREY: THE NATION'S NO. 1 MEXICAN FOOD BRAND If you're looking for hot-to-go, hot case or microwave options, look no further than El Monterey ® – America's No. 1 brand of frozen Mexican food. The El Monterey brand – committed to deliver quality, value and convenience – is the legacy of Ruiz Food Products Inc., a real Mexican food company, co-founded 50 years ago by Fred Ruiz and his father, Louis. "We know today's consumer is in love with Mexican food. They enjoy the flavors, textures and the unique spices, but they also want great taste and quali- ty," said Rachel Cullen, President and CEO of Ruiz Food Products Inc. As the No. 1 frozen Mexican food brand in the United States today, El Monterey knows how to deliver the Mexican flavors America loves to eat. El Monterey offers a full line of real Mexican food products that bring deli- cious and nutritious meal solutions. "Our foods arrive frozen and without sauce," added Cullen. "Just heat using a standard method, then dress them as you like. No special equipment or training is needed, and labor is minimal; that's the beauty of El Monterey." A popular choice includes the El Monterey Tamales, one of the first recipes offered and one that continues to remain a favorite. Nothing says authentic Mexican food like tamales. Tender sea- soned beef or savory chicken is rolled in specially seasoned corn masa. Each tamale is then individually hand wrapped in corn husks, sealing in the delicious fla- vor, and steamed to perfection. When customers crave burritos, America's choice is El Monterey. Offered in a variety of flavors and pack- aging options, El Monterey Burritos offer the versatility and flexibility to satisfy any craving. El Monterey Burritos are made with real cheese, quality meats and Mexican spices all wrapped up in a freshly-baked Continued on Page 45 Continued on Page 45 Lee M. Oser CEO and Editor-in-Chief Kim Forrester Paul Harris Associate Publishers Lorrie Baumann Editorial Director JoEllen Lowry Jeanie Catron Dave Bernard Associate Editors Yasmine Brown Vicky Glover Graphic Designers Ruth Haltiwanger Senior Customer Service Manager Lynn Hilton Roscoe Smith Account Executives Enrico Cecchi European Sales Convenience Retailer Show Daily is published by Oser Communications Group ©2014 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.