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C o n ve n i e n c e Re ta i l e r S h o w D a i l y W e d n e s d a y, O c to b e r 8 , 2 0 1 4 3 0 COLD COW INTRODUCES MILK SHAKES AND FLURRY SHAKES What's New? Cold Cow ® Ice Cream is introducing new Milk Shakes and Flurry Shakes to its innovative product line. These shakes are ready to be enjoyed with no consumer prep. The perfect Grab N' Eat Treat! They come in six standard 12-ounce vari- eties with limited time flavor introduc- tions launching periodically. With a sug- gested retail price of only $1.99, they are sure to be a consumer favorite! Cold Cow is also introducing new point of sale display and freezer units to provide the ultimate fast and convenient shake vending stations. These latest units are comprised of new vibrant eye-catch- ing graphics and can be topped off by the new LCD screen feature. The LCD screen demands consumer attention with an informative and animated video. This new unit is sure to get noticed and pro- mote sales. Are You For Real? The competition sells for an astonishing- ly high $10,000+ price tag with an inferi- or water based product. The Full Cold Cow system setup is available for less than $2,000 and delivers a quality prod- uct made with real milk. Shakin' Up Variety! Cold Cow is launching three new Flurry Shake varieties: Peanut Butter Cup, Mint Chocolate Chip and Cookies & Cream. The new Flurry Shakes are flavor blasted, creamy blended delights that are swirling with delicious candy pieces. The Milk Shake varieties include Vanilla, Chocolate and Strawberry. These milk shakes are sure to satisfy your taste buds with classic, rich and smooth flavors. Not Familiar with Cold Cow Milk Shake and Flurry Program? Cold Cow milk shakes and flurries bring a quality, value driven and convenience- oriented line of products to the category. Where others lacked in quality and flavor or missed the mark in preparation times and complexity, Cold Cow Shakes are right on target. Created with top quality ingredients blended together into delicious premium shakes and flurries. Ready to con- sume with no prep, these shakes are the perfect grab n' go item for the C-store shopper. The shakes retail for $1.99, yielding a 40 percent profit margin. The full turnkey program comes at a cost that is significantly less than any other compa- rable products on the market. Labor Free! Maintenance Free! Drives Foot Traffic into Your Stores! To learn more about Cold Cow Milk Shake and Flurry Shake products, stop by booth #5069 for a sample or visit www.ColdCowIceCream.com. PDQ PROTOUCH ICON DELIVERS INCREDIBLE CLEANING RESULTS The PDQ ProTouch Series just became a more formidable force in the soft touch in-bay automatic car wash indus- try with the recent release of the ProTouch ICON. PDQ is now capable of offering another option to meet all of your soft touch in-bay automatic needs. The ProTouch ICON is its three-brush gantry-style system that offers superior aesthetics, a larger wash envelope, next generation brush control precision, amazing illumination packages and numerous revenue generating features that are synonymous with all PDQ car wash equipment. The ProTouch ICON was engineered to deliver incredible cleaning results using several "industry first" innovations that are unsurpassed by any other gantry-style rollover on the market today. The ProTouch ICON offers your customers a very unique wash experience that is second to none. It was designed to provide the most convenient, user friend- ly and superior soft touch wash available. Unlike other friction washes in the indus- try, the ProTouch ICON offers the indus- try's largest wash envelope for your cus- tomers, making positioning your vehicle very simple, ensuring your customers feel comfortable in any ProTouch ICON wash bay. PDQ is well recognized for its superior manner in which it applies fluids and sealants to vehicles with the touchless LaserWash wash systems. With the incorporation of the ProFlow Pressurized Fluid System for chemical applications, it ensures this holds true with the ICON. The ProTouch ICON is also equipped to offer the same high precision pressurized fluid process for chemical application consistency, resulting in superior cleaning perform- ance and greater cost control. Standard on the ProTouch ICON is a full vehicle body spray mani- fold for applying pre- soaks, protectant applica- tions and for thorough rinsing. The stainless steel applicator has strategically positioned nozzles to maxi- mize vehicle coverage. In addition to these standard services, the ProTouch ICON offers a full complement of other options that your customers have become accustomed to and expect at your wash sites. Every ProTouch ICON includes the loading system illumination package that effectively guides your customers through the vehicle entering and exiting process. Combined with an audio signal, these bright, clear and informative mes- sages provide easy to understand guid- ance for your customers, to ensure a sim- ple wash process. As with every piece of equipment produced by PDQ, the ProTouch ICON offers an advanced wash con- trol system which uses a Web browser interface, allowing you to access all key operating functions of the wash equip- ment through your Web browser without any special software. Additionally, you can configure wash packages, program machine functions and monitor sales activity remotely over the internet, get- ting real-time information and eliminat- ing unnecessary visits to your wash sites. The ProTouch ICON can also be pro- grammed to automatically send alerts to your PC, tablet or smartphone, letting you know the real-time status of your wash or providing updates on critical issues that may be occurring at your wash locations. Feel comfortable in your decision to purchase PDQ Equipment. It is proud to be part of Dover Corporation – A Fortune 500 Company. To learn more about the PDQ ProTouch ICON, visit booth #5938. TORNADOS: ROLLER GRILL NO. 1 Co-founded by a father and son team, Louis and Fred Ruiz, Ruiz Foods has produced America's favorite Mexican food for 50 years. Ruiz foods began in 1964 by making frozen enchiladas and selling them to local mom 'n pop stores in rural California. This is the legacy of Ruiz Foods. A legacy that has nurtured the tremendous growth and success of two No. 1 frozen food brands: El Monterey ® and Tornados ® . "Our roller grill product – Tornados – has revitalized the use of the conven- ience store roller grill," said Rachel Cullen, President and CEO, Ruiz Food Products Inc. "Introduced just eight years ago, Tornados are now the No. 1 roller grill item sold in convenience stores nationwide." The Tornados snack brand has not only revolutionized the placement of the roller grill in today's convenience store schematic, but it has helped to propel the consumer's desire for snack foods that are 'hot-to-go', snack foods that are convenient, and snack foods that are delicious. Tornados – snack brand – contin- ues to revolutionize the popularity of the roller grill in today's convenience store schematic. An innovative blend of bold ingredients, all rolled in a crispy, seasoned tortilla, with a wide variety of flavors to satisfy any crav- ing during breakfast, lunch, dinner or anytime. Tornados are available in a variety of flavors and spice levels, such as Chipotle BBQ Chicken and Buffalo Bleu Chicken for the adventurous, to traditional favorites Southwestern Style Chicken, Ranchero Beef and Cheese, Pork Chile Verde or Cheesy Pepper Jack. Tornados offer a total of 15 unique flavors sure to satisfy appetites. "It's because we understand the con- sumer's desire for hot-to-go convenience combined with value and great taste," concluded Cullen. "It's reflected in our commitment to our customer and it's reflected in the fact that our Tornados snack brand remains the No. 1 selling item on the roller grill." For more information, visit www .ruizfoodservice.com or stop by booth #5579 and try Tornados for yourself. ADD MORE OLE'! TO YOUR STORES WITH JOSE OLE! The flavor and fiesta of today's leading premium frozen Mexican brand is avail- able for your stores with Jose Ole! Jose Ole Burritos and Chimichangas are everywhere – grocery stores, conven- ience stores, drug stores, dollar stores, club stores – and now you can be part of the Jose Ole phenomenon! Jose Ole takes real shredded steak or chicken, fresh cheddar and Monterey Jack cheeses, zesty green chiles, authentic seasonings and spices, and wraps them all up in a deep fried freshly baked flour tortilla that delivers a premium, restaurant-quality dining experience that keeps consumers coming back to your store time and time again. Consumers purchase more than 73 million retail prepack- aged burritos per year in convenience stores. That's a lot of burritos! Jose Ole is the fastest growing major burri- to/chimichanga brand in the convenience channel, offering con- sumers an authentic dining experience at a reasonable price. Jose Ole Chimichangas are deep fried to perfec- tion and made with only the finest ingre- dients, perfect for lunch, dinner or any time of day. Jose Ole Breakfast Burritos are made with fresh eggs, real cheeses and sausage or bacon and are guaranteed to wake up your sales! Jose Ole can be sold refrigerated in your cooler or in your freezer section; either way, Jose Ole is fast, convenient, and portable…perfect for today's on-the- go consumer! For more information, visit booth #1863.