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10 W e d n e sd a y, Fe b ru a ry 5 , 2 0 1 4 BELLATERRA HOME: INNOVATION, CUSTOMER SATISFACTION AND MORE Who is Bellaterra Home? Bellaterra Home specializes in fine quality wood bathroom vanities with distinctive styling and superb craftsmanship, which will satisfy your home design needs and provide lovely ambiance. Innovation and quality are two core values the company embodies, and it is sure you will appreciate the workmanship and value in Bellaterra Home bathroom vanities. Combined, the owners of Bellaterra Home have 15 years of importing experience, and have been actively involved with production and product designs with several ISO 9001:2000 factories in China. Over the years, its acquired insight created a passion for the business. Why Choose Bellaterra Home? Bellaterra Home uniquely designs the line and manufactures overseas. The production is meticulously managed so that a beautiful piece is the final result every time – from the production sample shown at market to a reorder one year later. Overseeing the selection of the best raw materials, employing skilled carvers and craftsmen, and artfully finishing and packing the piece so it arrives without damage are just a few ways Bellaterra Home knows it can stand behind the quality of its products. It prides itself on selecting the best materials for each piece to ensure it will withstand the test of time. For each piece, Bellaterra Home carefully selects the wood, marble, granite, stone, iron, metal, glass, mirror or hardware, then hand-crafts each design using only the best techniques and quality materials. Combined with quality construction, this results in a piece you will enjoy for a lifetime. Bellaterra Home's vanities are manufactured around the concept that function, design and value are decisive factors in decisions consumers make before purchasing. Function precedes design, but harmonizing both creates value. Attention to details is its guiding principle. GROWTH OF AN INDUSTRY LEADER Elias Woodwork was established in 1983, and utilizes the benefit of being located at the geographical center of North America. The progressive vision of the company's owners toward implementing lean manufacturing, along with its eagerness to work with companies in a wide range of industries, has allowed Elias Woodwork to survive economic turmoil and continue to be competitive in the global market. Elias Woodwork is currently shipping products to cabinet makers, commercial millwork shops and refacing companies all over the United States and Canada. International trade has become an essential part of its business, and Elias Woodwork plans to con- tinue to cultivate the relationships necessary to sustain growth. As the recovering economy and housing markets continue to improve, they bring an increased demand on industry. Elias Woodwork has capitalized on this demand, resulting in strong growth over the past two years. With a diverse product line that continues to grow, its production facilities have increased from 100,000 square feet to 220,000 square feet after opening a new production facility in 2011. There are plans in place to expand again in the autumn of 2014 by adding an additional 31,000 square feet of production space. Current production facilities include two finishing depart- HIGH-END KITCHEN DESIGN ON A BUDGET A designer's secret weapon – laminate. Affordable, durable and customizable – these are just a few adjectives that have long described laminate's most notable selling features. In recent years, Formica Corporation has introduced a new, more powerful attribute for this tried-and-true surfacing material – realism. Formica Corporation, the inventor of laminate, continues to reimagine the surfacing material and enhance its value proposition. "In recent years, laminate has been builders' and designers' 'ace in the hole' as it achieves the most sought-after design aesthetics at an affordable price point," said Amy Gath, Formica Corporation's Vice President of Marketing. "With laminate's limitless design potential, we've replicated the hottest surfacing trends, making them affordable for homeowners with smaller budgets." Exotic Materials, Hottest Trends Made Accessible Formica Corporation's 180fx® was the first laminate to capture the true scale, striking color variations and intricate veining of full-size natural stone slabs. Using innovative print technology to reproduce large-scale, exotic patterns with a five-foot span, 180fx provides look of luxury with the affordability and easy care of laminate. The Formica Brand offers the most extensive range of laminates in the world to support every interior design challenge and budget. Its 180fx Collection includes exotic and large-scale granite, marble, quartzite and wood designs. Laminate's Finishing Touches Turn Heads The true-to-scale, exotic patterns of 180fx offer homeowners visual drama that is unmatched by other laminates. C o n stru c tio n Ma rke tp la c e Bellaterra Home only uses genuine solid wood to make the cabinets, as it believes it truly delivers the beauty of nature. Wood finishes are all 100 percent waterproof, eliminating warping or humidity damage. With a team of friendly customer service staff, professional showroom personnel, creative designers, meticulous manufacturers, organized and intelligent office departments, and detailed shipping and warehouse crews, each and every person plays a key role in ensuring it delivers not only top quality products to its clients but also an outstanding experience in working with Bellaterra Home. BLUM soft-closing hinges redefine the phrase "Quality in Motion." It creates a quiet and effortless closing motion. Genuine solid wood to make the cabinets, as Bellaterra Home believes it, truly delivers the beauty of nature. Wood finishes are all 100 percent waterproof, eliminating warping or humidity damage. Full extension ball bearing glides on drawers allow full access to interior. Unique designs with form and function. Genuine stone countertops. Newest technology manufacturing standards with traditional craftsmanship. Rigorous inspections to ensure only the finest quality products. Product Features Self-closing European designs for doors and drawers are easy to use, reliable and standard in most of the collections. For more information, visit www.bellaterra-home.com, call 916-896-3188, email bcheung@bellaterra-home.comor stop by booth #N851 at KBIS. Superior Quality By combining the newest technology standards into the manufacturing process with traditional craftsmanship and rigorous inspections, Bellaterra Home assures consumers that only the finest quality products will be delivered to their homes. ments, totaling 23,000 square feet and utilizing the latest high quality computerized equipment, providing top quality, custom, consistent finishes. This facility growth has not only increased the company's workforce, but importantly, its tooling, technology and throughput, giving Elias Woodwork the capacity to increase production volume and decrease lead times. Until recently, Elias Woodwork's manufacturing department focused mainly on the production of wooden cabinet doors, refacing products for the kitchen and bath industry and wood products for the recreational vehicle industry. But as the business has grown Add to that innovative edge treatments, textured finishes and the ability to integrate an undermount sink, and, suddenly, laminate is no longer just an economical alternative, it's a surfacing preference. IdealEdge™ ogee and bullnose profiles transcend the customary limitations of laminate with their ability to curve and encase all sides of countertops, islands and tables, consequently eliminating flat edges and brown seams – giveaways that a laminate countertop was moonlighting as granite or quartz. IdealEdge profiles replicate the contemporary 1.25-inch edge profiles trending with expensive stones, can be customized to any design specification and are available in the full range of Formica brand colors and patterns. Laminate's textured finish options replicate a natural material's reflective qualities, adding depth and dimension, while the integration of an undermount sink gives laminate a feature usually reserved for solid surfacing and stone Bellaterra Home's Goal Bellaterra Home intends to become recognized worldwide for its brand quality, innovation, customer satisfaction and commitment to the environment. Home is looking forward to becoming the No. 1 choice for quality bathroom furniture. over the past two years, Elias Woodwork has added custom Ready to Assemble (RTA) cabinet boxes and a greater selection of architectural millwork choices to its product offerings. Other highlights include the addition of Decorative Laminate Veneer and Acrylic cabinet doors. Its Designer and Premier Series doors and accessories, a new line of corbels and posts and an ever increasing selection of finish colors round out the recent additions. For more information, call 800-6650623, visit www.eliaswoodwork.com or stop by KBIS booth #1718. countertops. breakthrough technologies in laminate combine to offer an affordable, strikingly realistic and low-maintenance surfacing option. Those who have seen this new generation of laminate have done a double-take. Like Homeowners, Builders Benefit Builders and remodelers benefit from the supply chain lead time of using laminate that is manufactured and inventoried locally. They have the advantage of purchasing in 'job lot' versus 'container' quantities while also benefitting from local sales, technical, customer service and warranty support. Specifying Formica Laminate also guarantees that homes will be outfitted with Forest Stewardship Council (FSC)-certified laminate that is GREENGUARD Gold Certified. For more information, visit www.formica .com, call 800-FORMICA or stop by booth #N1063 at the 2014 Kitchen & Bath Industry Show.