Issue link: http://osercommunicationsgroup.uberflip.com/i/247180
34 Tuesday, May 21, 2013 Wireless World RUSH STAR WIRELESS TRIPLES STAFF IN LESS THAN A YEAR, SEES STRONG GROWTH AHEAD By J. Matt Simon, Director of Online Marketing, Rush Star Wireless If we are in an era of high unemployment and stagnant domestic growth, you would never know it in and around Chula Vista, Calif. Since May 2012 – less than one year ago – Rush Star Wireless, the nation's leading prepaid wireless distributor, has more than tripled its work force from 25 full-time employees to more than 80 currently, and has expanded into a new 15,000+ square foot facility in a statedesignated enterprise zone in Chula Vista, a suburb 10 miles south of San Diego. The company has provided careers for scores of dedicated wireless industry professionals, in roles ranging from entry-level administrative positions to top-level executive assignments. When asked what is behind such rapid expansion, Marvin Attallah, Rush Star Wireless CEO, responded simply: "Our power lies in our people, in their talent, knowledge, passion and vision. We are a support-driven organization from top to bottom. Our mission is to provide the absolute best wireless dealer experience in the industry, as the nation's leading and most trusted wireless master agent and distributor." Attallah continued, "We are staffing up to provide the highest level of cusGlobecomm (Cont'd. from p. 4) gateways that provide proximate access to the public Internet. Rather than backhauling all traffic to a central point, operators can diffuse it, protect their backhaul networks and reduce the build out expenditure by offloading Internet traffic locally. Rural operators should consider on-net transport partners who provide local gateway access as well as reduced costs to move traffic on and off interstate backbones. Infuse Network Services with Greater OSS/BSS-based Intelligence An important part of LTE operations is to identify traffic content and where demand is heaviest to provide quality Doro (Cont'd. from p. 4) Doro PhoneEasy 810 will be Doro's first 'touch-only' model; it will be ergonomically designed with easy grip and soft touch coating and the award-winning Doro Experience®. Doro Experience is a user interface developed specifically with seniors in mind. It combines a straightforward user experience, a web-based management portal and a selection of applications and content specifically chosen for seniors. As well as being incorporated in Doro's own smartphone devices, Doro Experience is available for license by third-party device manufacturers of smartphones, Android tablets and PCs. With technology becoming an tomer service to our dealer network for our current level of business, as well as for the huge opportunities we see in the prepaid wireless space in the months and years ahead." Industry analysts could offer a more objective, quantifiable explanation for Rush Star Wireless' explosive growth. Launched in January 2010, Rush Star has emerged as one of the undisputed leaders in prepaid wireless distribution. The organization sits at the apex of the fastest-growing segment in the wireless space, with prepaid wireless realizing an astounding 26 percent growth year-overyear, compared to an essentially-flatlined two percent for the broader industry. Having expanded nationwide with a three-tiered dealer support system (i.e. field rep / corporate-based national account manager / web-based, interactive support) Rush Star has established more than 6,000 points of direct retail distribution nationwide and rock-solid relationships with major wireless carriers such as Simple Mobile, T-Mobile, and Clear. Combine these elements with a passionate, visionary leadership team and a culture of innovation, and it becomes apparent how the pieces of the prepaid puzzle have come together so quickly for Rush Star. In addition to its current position as the #1 Simple Mobile master dealer and the #1 Clear master agent in the U.S., Rush Star Wireless owns and operates a globally-connected wholesale division, recognized as a leader in wholesale wireless handsets and accessories, as well a thriving ePins business, which operates on the cutting edge of airtime replenishment payment technology. Looking ahead, any description of Rush Star's current suite of product offerings must be viewed as merely a snapshot in time. A closer look at the Rush Star Wireless organization would reveal that these thriving business areas lay the foundation for even more exciting growth ahead, fueled by innovative new products such as no-credit-check consumer electronics financing and turnkey phone-in-the-box solutions that will allow the company to penetrate even more deeply into the indirect wireless distribution channel. If one is seeking a glimpse into the future of prepaid wireless distribution, a tour of the new Chula Vista, Calif. corporate headquarters of this innovative industry leader would go a long way towards illuminating this vision. For more information, visit www.RushStarWireless.com, call 877.488.7874, or email matt.simon@rushstarwireless.com. Or just stop by booth 665 at CTIA. where it's needed. Real-time policy management, deep packet inspection and analytical applications are all necessary OSS/BSS capabilities for rural operators to deploy along with LTE services. The upside is that the OSS/BSS intelligence needed can create opportunities with large enterprises. Enterprises require more data, visibility and control over their traffic. They are willing to pay a premium for it because their core business processes rely more on mobility, as they need unfettered access to cloud-based applications. While complex OSS/BSS capabilities can be expensive and challenging for rural operators to implement, they are now easily accessible through hosting partners. These capabilities are also re-sell- able to enterprises, so they provide a basis for additional revenue. increasingly important part of everyday life, Doro Experience and Doro PhoneEasy 810 form part of Doro's distinct strategy to help bridge the digital divide faced by seniors around the world. At the core of Doro's work is the belief that all people should be able to have a positive relationship with technology, irrespective of age or previous experience. As such, all of its handsets and software are designed to take users on a journey with technology, facilitating the process and making it easy and fun. Doro's latest offerings are the culmination of this stepped journey and will empower users to do much more with their technology by offering a wealth of new features and functions. By combining a granular attention to detail in every aspect of the design process, deep consumer insights and award- winning devices, Doro is consistently delivering best-of-breed products. With one third of seniors in the US expressing an interest in adopting new digital technology,* the market opportunity for progression from feature phone to smarter functionality is clear. Doro's customer proposition is therefore continuing to expand and respond to this wave of change. Through LTE, rural operators can meet pent-up demand in consumer markets and profit from enterprise trends. Operators should consider these three strategies as they work to meet LTE requirements, optimize costs and maximize revenues. With the help of a hosting partner, rural operators can access many resources they may not have the capital or scale to own, and seize the revenue opportunities those expanded resources create. For more information, call Globecomm at 866-499-0223, visit www.globe comm.com or stop by the Globecomm booth 4159. *Source: IPSOS US research for Consumer Cellular/Doro, April 2012 For more information, visit www.doro.com, call 212-300-6864, or email christopher.lundstrom@doro.com, or stop by the booth 6042 at CTIA.