Issue link: http://osercommunicationsgroup.uberflip.com/i/247180
4 Tuesday, May 21, 2013 THREE LTE STRATEGIES RURAL OPERATORS SHOULD CONSIDER TODAY By Brett Calder, Globecomm LTE brings many new opportunities ranging from fulfilling built-up rural demand for broadband services to providing enterprises with access to their cloud applications in remote areas. Rural operators should consider the following three LTE strategies. Utilize a Roaming-Quality Core With the introduction of 3G and 4G, the reluctance among national operators to qualify smaller roaming partners has had a dampening effect on rural rollouts. This can cut rural operators out of traditional roaming revenue, because meeting large operators' backhaul and core network access requirements carries prohibitive costs. But there's no reason for rural operators to pay for replicating roamingqualified core networks. Access to "foreign" roaming-approved networks can be leveraged at a low cost. Using these leased services positions, rural operators can capture LTE roaming revenue while allowing the deferment of backhaul expansion costs as broadband traffic. DORO'S RESPONSE TO THE CHANGING SENIOR SEGMENT By Christopher Lundstrom, General Manager, North America The mobile market responds rapidly to the ever-changing needs of consumers. Doro spotted an opportunity and created the dedicated senior segment – introducing the concept of adaptive technology within easy-to-use mobile phones. As this growing and dynamic sector continues to evolve, seniors who have at times felt alienated by complicated technology are increasingly using mobile devices. Less than one fifth of American seniors now admit to feeling insecure with new technology, and a quarter of them are actively considering going 'smart' at their next upgrade. In 2012, Doro launched its first smartphone, which used the company's intellectual property to make the handset extremely easy to use and to navigate. In Wireless World Offload Internet Traffic and Reduce Transport Costs Moving Internet traffic on and off of interstate backbones creates one of the most cumbersome costs that a rural operator faces. Traffic increases with LTE where broadband-based applications, such as over-the-top video, are common. Having an effective offload strategy is critical. In cases where microwave or fiber backhaul isn't feasible, rural operators can consider using LTE for short-range backhaul and save costs. Rural operators can also lease access to local Continued on Page 34 the second half of 2013, Doro will be launching its second smartphone – the highly anticipated Doro PhoneEasy® 810. This device promises to be the company's most liberating and inspiring handset to date. It is designed to give users greater freedom from the boundaries of today's technology. Seven out of 10 seniors cite easy-touse functions and loud, clear sounds as key purchasing factors when choosing to buy their next phone. Design will therefore focus on ease-of-access and usability to create a fun, enjoyable experience. Continued on Page 34 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CTIA Lee M. Oser CEO and Editor-in-Chief Lyle Sapp Senior Associate Publisher Director of Sales Kate Seymour Senior Associate Publisher Kim Forrester Associate Publisher Lorrie Baumann Editorial Director Kristina Harris Hayden Neeley Associate Editors Janice Bauer Art Director Yasmine Brown Graphic Designer Ruth Haltiwanger Nicholas Travassos Traffic Managers Lynn Hilton Jennifer Cope David Chavez Account Managers Enrico Cecchi European Sales Wireless World is published by Oser Communications Group ©2013. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy