Issue link: http://osercommunicationsgroup.uberflip.com/i/118463
Monday, April 8, 2013 Broadcasters Show Daily Ericsson (Con't. from p. 1) without compromise on picture quality or development flexibility. Core to this step change in performance is our own professional video chip. This programmable chip gives us the performance and the control necessary to develop and implement the algorithms required to achieve the highest bandwidth efficiency across all delivery networks. BSD: What are the market drivers behind this new platform? GW: Consumers consumption habits are changing: they value high-quality and convenience. And with more content available to more video-enabled devices than ever before, maximizing video delivery over available bandwidth and multiple networks is vital to the success of current and future consumer TV experiences. More than ever before, velocity and agility are vital for operators looking Dolby Laboratories (Con't. from p. 1) networks, and partners with device manufacturers to optimize its TVs, tablets, smartphones, and PCs for great sound. At NAB 2013, Dolby will showcase its partnerships with some of the industry's leading players and the solutions it has developed for broadcast and over-the-top work flows. Dolby audio technologies, including Dolby Digital Plus, are supported by more professional solutions vendors than any other audio technology across all work flows with more than 500 professional tools for content encoding and distribution in Dolby formats. Dolby makes it easy for partners to quickly deploy Dolby's best-in-class technologies in its products. Dolby's licensing kits and hardware and softZippy (Con't. from p. 1) applications. We have been a leader in the design and manufacturing of high efficiency power supplies for more than 20 years, and have more than 235 patents worldwide. BSD: What would you say makes your company unique? RA: Zippy's special brand of service is what makes us unique. With our manufacturing flexibility we can treat every level of customer as if they were a tier one. This flexibility allows us to have minimum order quantities of one, and The Wire Guyz (Con't. from p. 1) custom cable built for you own personal projects, just give us a call or visit us at www.thewireguyz.com and place an order through our website. BSD: What would you say makes your company unique? DB: With more than 25 years experience, we specialize in last minute jobs or those that have been deemed impossible to do. We have seen it all from to deploy new services; there is increased competitiveness in the market in highquality multi-screen service provision and operators need to keep pace. Additionally, they need to deploy these new services within the constraints of bandwidth and legacy networks. BSD: What's unique about this solution? GW: Built on Ericsson's own technology, the AVP 4000 ensures operators can remain innovative and responsive by leveraging leading technology and a professional relationship. It offers the highest performance and broadest capability in the industry on a single platform across all applications, from SD to HD, 1080p50/60 and Ultra High Definition TV (UHDTV), and all codecs MPEG-2, MPEG-4 AVC and JPEG2000, 4:2:0 and 4:2:2, 8-bit and 10bit. tomers see? GW: With the need to balance consumer demand for new services and costly upgrades of existing delivery infrastructures, our customers will benefit from the highest performance available to maximize the efficiency of any current and new platform. By addressing all applications, codecs, resolutions and profiles in a single platform, the Ericsson AVP 4000 eases integration, expansion, repurposing, training, repair and upgrades, considerably lowering the overall cost of ownership. BSD: What relevance will compression play in the future in delivering TV services to the home? 63 compression is important to Ericsson. This is why we made a large investment in the knowledge that real-time video performance in networks is crucial to their efficiency. BSD: This is the latest in a long line of innovative compression launches from the Ericsson team. How far back does the company's heritage in this field go? GW: We have a history of pioneering video compression that goes back more than 20 years. The compression team has been instrumental in developments that helped trigger the transformation of the TV landscape and has been recognized with multiple Emmy® awards―including one in 2008 for pioneering development and deployment of MPEG-4 AVC systems for high-definition television. BSD: What end benefits will your cus- GW: Video is exploding on networks of all types. 90 percent of IP traffic on all networks types will be video by 2015. As such, real-time video processing and ware solutions cover all platforms and product form factors. Finally, Dolby also offers a suite of reference products to bootstrap the adoption of its new technologies and enable the industry to test, benchmark and validate new products incorporating Dolby technology in workflows. Dolby will also present two updates to Dolby products to accelerate the deployment of Dolby audio technology: the CAT1100 OEM module and the DP580 Professional Reference Decoder. The CAT1100 OEM module enables professional solutions vendors to rapidly incorporate comprehensive support for decoding and monitoring of Dolby audio formats throughout the broadcast chain, including Dolby Digital Plus™, Dolby Digital, and Dolby E. It's the first OEM mod- ule from Dolby with support for advanced Dolby Digital Plus decoding features, such as 7.1-channel surround sound for premium services and Dolby's surround descriptive audio to improve support for the visually impaired. The CAT 1100 module also offers on-board loudness measurement, including the capability to assess the accuracy of incoming loudness metadata (dial norm). It measures loudness according to major international standards, including BS.1770-2, ATSC A/85, and EBU R128. It also includes Dolby's Dialogue Intelligence™ algorithm which increases the effectiveness of loudness measurement, as suggested by key content delivery specifications and the ATSC A/85 recommendation. The Dolby DP580 Professional Reference Decoder is the latest in the Dolby family of professional broadcast products that supports Dolby codecs. It is the first reference decoder for Dolby TrueHD and serves all Dolby audio codecs, including Dolby Digital, Dolby Digital Plus™, HE-AAC with metadata, Dolby E, and Dolby Pro Logic® II technologies. The DP580 helps broadcasters monitor streams along multiple points of the broadcast chain and provides a detailed analysis of Dolby audio streams for professionals, making it ideal for broadcast trials and manufacturers' test environments. provide lead time and doc. dates in most cases within 24 hours. We also have domestic engineering and sales support teams, which can help us provide optimal power solutions for our customers more quickly than other companies in our industry. gy efficient is top on their list. In line with efficiency, Zippy will be introducing a "Power Center," which is a single N +1 redundant power solution that can run up to 12 400W servers from a single power supply. BSD: Where is your current product emphasis? BSD: Are you introducing any new products? RA: Zippy continues to expand its 80plus Gold and Platinum efficiency products, and will be introducing 12 more at this year's NAB show. We realize that customers continue to look at ways to save costs and being more ener- impossible deadlines to rush jobs that need to be done "now." We have mastered what it takes to get these jobs done as clean and as thorough as possible to meet the desired deadlines. We are also willing to travel out-of-state or out-of-the-country; we are willing to go where you need us. BSD: What services does your company offer? DB: Our jobs range from fabricating custom cables built to your specifications to BSD: What distinguishes product(s) from others? your RA: Zippy is known worldwide for its quality and our current failure rate is below 0.13 percent annually. Our goal has always been to develop long-term relationships with our vendors and that's why we have made quality and service as our top business priorities. building out broadcast trucks, post-production facilities and edit bays. BSD: What do you anticipate to be your greatest challenge in the year ahead? DB: We operate on the rollercoaster ride of today's economy. When things get bad, people usually aren't interested in upgrading, building or rewiring, when this happens we don't get called. We are hoping things get better for our clients so that we can all work together at a steadier pace. For more information, visit Ericsson in booth SU821 at NAB 2013 and go online to www.ericsson.com. The complete range of Dolby Laboratories solutions for professional partners is being showcased in booth SU1702 at the 2013 NAB Show. For more information about Dolby professional solutions, visit RA: Zippy has more than 35 R&D engineers, so although our primary focus has been on server, storage and data center applications, we have had much success in telecom, military, and networking as well. We currently have more than 1,000 COTS power supplies in our line card, which provides us with greater market flexibility than other similar companies in our industry. For more information, visit booth SL13716 at the 2013 NAB Show, go online to www.zippy.com, call 949-3669525 or email info@zippy.com.tw. BSD: What distinguishes your product from the competition? DB: Being a wiring crew, our 'product' is essentially shown in our work and our ability to meet these sometimes impossible deadlines. We display our 'product' in our cleanliness of our wiring and quality of our work. We have received a lot of positive feedback from our past clients. For more information, visit booth C1456 at NAB, go online to www.thewire guyz.com or call 661-310-8313.