Oser Communications Group

Broadcasters Show Daily 2013 April 8

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48 Monday, April 8, 2013 Reeldata (Con't. from p. 1) 14, successor to the ActiveStor 12. New features make it even faster. With SSD technology and larger 4 TB drives, the ActiveStor 14 now sports a capacity of 81TB per 4 RU shelf. The Panasas ActiveStor 14 is a scale out NAS, with performance specs you could only have dreamed of a few years ago. At 1,600 MBs per shelf, the box screams. Add another shelf and you get almost a linear increase in speed, to 3200 MBs, and each shelf added after that continues to add speed linearly. With performance that scales from 1,600 MB/s to more than 150 GB/s, and storage sizes from 40 TB to multiple petabytes, Panasas Storage is very welcome in the enterLetus (Con't. from p. 1) filmmaking tools and the new arrival of the digital cameras. The MCS platform can turn any digital camera, be it a crossover DSLR Canon 5D, Nikon D800 or a full blown digital goddess Alexa, into a system that looks and feels like a film camera. This is the only system that uses film productions as its benchmark. This system is a culmination of 20 years of experience in the film industry and is backed with 10,000-plus hours of engineering and 18 pending patents. The MCS modular concept allows both versatility of configurations and future-proofing of investment. Accelerated Media (Con't. from p. 1) LB: With the explosion of broadband and over-the-top (OTT) devices, we are expanding our offering to include the digital footprint of content providers. This way, the content providers can monetize their apps on these devices. BSD: You normally display at advertising/interactive trade shows, why NAB? LB: The CAN is perfect for broadcasters because they can monetize their Connected TV apps. NAB is the perfect place to introduce it. Our advertisers know that their ads need to get in front of consumers watching content on Connected TV apps and other streaming boxes. We already have a lot of interest from major advertisers and broadcasters need to know that! We can help not only by building LEMO (Con't. from p. 1) LEMO was founded in 1946, originally focused on manufacturing contacts (pins) made of noble and rare metals. Since the break through of the LEMO push-pull technology in 1957, LEMO has led to growth throughout Europe and the U.S.A. LEMO USA began in 1967 in Northern California and has since developed more than 60,000 products used in applications from satellites to medical emergency rooms. LEMO connectors are designed for long-lasting operation and maxi- Broadcasters Show Daily tainment business. The 11 blades in each chassis are composed of directors and storage nodes. Directors manage the data, and storage holds the media, as might have guessed. All Panasas storage products leverage the patented PanFSā„¢ storage operating system to deliver superior performance, data protection, scalability and manageability. Each unit has an onboard battery backup system, so that in the event of a power failure, each shelf shuts down safely automatically. Reeldata Co-Founder, Joe Lewis, believes that Panasas Storage serves many roles in media and entertainment. "We are focused on the speed and durability of storage," Lewis said. "Since file data grows more rapidly every day, ease of use, and reliability are the right answer. Panasas is an important card in the game, a solid world class product, backed by an established, strong company, with impressive price/performance stats, that will do very well in the media space." ReelData manufactures, sells, and supports products that focus on the needs of production organizations throughout the entertainment industry. "ActiveStor 14 is the first scaleout storage solution to deliver high performance for mixed data workloads, allowing customers to achieve timely and actionable results from their big data applications," said Barbara Murphy, Chief Marketing Officer of Panasas. "The fast rate of customer adoption resoundingly affirms that customers are seeing At the center of the platform is the camera cage. The Letus MCS cages are beautifully crafted from custom CNC to fit each camera like a glove. They protect the often flimsy camera while provide ample mounting points for accessories. Different project requires different type of camera. The beauty of the MCS system is that with the switch of the cage, the setup is unified regardless of what camera is used. Whether you shoot with a DSLR for one project or a Canon C500 for the next, you can use the very same system and the same set-up that is familiar to your body movement. There's no need for hours upon hours of setting up a new system. Swap the camera in the new cage and you are good to go. The MCS is extremely versatile. One can go from bare-bone holding on the camera (action cam) for an action scene to a full studio set-up in a matter of minutes. Currently, Letus' MCS system offer a myriad of cages for different cameras such as Black Magic Design Cinema Camera, Canon 5D/7D/60D/1DC/DX, Canon C100, C300 and C500, Panasonic AF100, Red Epic/Scarlet, Sony FS100, and an universal cage that fit the Sony F3, F5, F55 as well as the Arri Alexa. Since the launch of the Master Cinema Series in October of their apps, but by bringing them ad dollars as well. tisers want to be. LB: That is the acronym for our 'Companion Ad/APP Network.' It consists of mobile, tablet, Connected TV and OTT streaming devices that allow consumers to access streaming content. Content providers often have apps that run on these second screens: 'Companion Apps.' The CAN runs ads across all of these apps and can offer advertisers a new way to reach a large number of viewers. LB: Absolutely! There are already more than 30 million deployed in the U.S.A., and most of the units being built today are connect ready. It's becoming standard; much like HD has replaced SD today. The space is just too compelling to ignore. People prefer to watch a 40-inch HDTV over a 3inch phone screen. BSD: So what is the CAN? BSD: When you say "content providers" are you talking about networks, or broadcasters? LB: Both. Many TV shows have their own apps. Local news and TV show apps are all examples of where adver- mum interconnect stability in even the harshest environments. The LEMO 3K.93C SMPTE hybrid connector has a compact design with two singlemode fiber contacts, two power contacts and two signal contacts for HD camera interconnection systems. The LEMO 3K.93C is one of the only connectors that is fully AINSI/SMPTE (U.S.A.), ARIB (Japan) and EBU (Europe) compliant. LEMO also provides connectors for the new emerging HD cinematography market. LEMO works closely with the OEM camera manufacturers BSD: Do you think Connected TV is going to be that impactful? BSD: Is that what is on display in your booth? LB: Yes, we are demonstrating multiple connected TV experiences, and other OTT platforms. But the Connected TV apps are most prominent, we are showing Yahoo! widgets and Samsung Smart-hub applications. We also have a few tablet app examples. around the world and has a very strong reputation on the design and integration of the general purpose camera connectors for applications such as camera power, view finders, motor controls, and many more camera accessories. LEMO continues to connect with these customers to provide them with custom connections to meet their specific requirements. LEMO feels that making the customer connection is just as important as the connections for our customers' end products. This year at NAB, LEMO will be significant improvements over their legacy storage systems in both small and large file performance with this hybrid platform." Panasas enjoys a great deal of success in such markets as bioscience, energy, finance, government, manuand university. The facturing ActiveStor product line will continue to receive a warm welcome in the entertainment business. To see the Activestor 14 system in action, visit the ReelData Booth N625. Get a live demonstration, and register there in the drawing to win a free iPad. For more information, call 310-4919469, email info@reeldata.com, visit www.reeldata.com or stop by the NAB booth N625. 2011, Letus has continually improved upon the system with feedbacks from the filmmaking community. Its customers have endearingly bestowed upon it the honor of calling the MCS the Rolls Royce of camera support systems. Letus strives to be creative in design, excellent in quality, and genuine in service. Above all, Letus strives to listen to the needs and desires of the filmmaking community and response to that need in every little detail possible. For more information, visit booth C12042 at NAB 2013 or go online to www.letus35.com. BSD: Is your logo in the M500 booth at the Mobile TV pavilion? LB: Yes! We enable their mobile app with interactive advertising as part of the CAN, again expanding the footprint for advertisers. BSD: If there was one message you wanted to get out to the content providers, what would it be? LB: We are committed to the CAN and expect the footprint to be quite large by the end of 2013. We already have advertising dollars committed to it. We are interested in selling inventory for content provider's mobile devices and connected TV apps! Come by and see us in the North Hall booth N6218. Nick Meyers is our VP of Sales and can help if you would like to learn more! For more information, visit booth N6218 or go online to www.aimitv.com. demonstrating a wide variety of electrical and fiber optic connector solutions for in-studio, outdoor harsh environments and audio visual connectors for microphones and hearing devices. To complete the connection solution, LEMO also offers value added solutions such as cable assembly services, fiber optic kits for cleaning and inspection of the fiber connection systems, fusion splicing and media converters. Stop by the LEMO booth C9012 during NAB, email info@lemousa.com or visit www.lemo.com for more information.

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