Issue link: http://osercommunicationsgroup.uberflip.com/i/1177426
Aftermarket Daily News Friday, November 8, 2019 6 6 Stackable Poly Tanks Changing Industry While trying to determine how much 5w- 20 oil was left in his inventory, John Kalthoff stubbed his toe against an aging, cumbersome 55-gallon drum in his shop, and smiled. Not the typical reaction you might expect from a strong-willed business manager. But John had a reason. "I knew I wasn't going to do that again," said Kalthoff, Manager of A-1 Rapid Lube. No more stubbed toes – or rusted 55- gallon drums for that matter. John recent- ly partnered with Rhino Tuff Tanks to provide A-1 Rapid Lube with stackable poly tanks to store and dispense the shop's bulk fluids. In less floor space than three 55-gallon drums, he was able to assemble a stackable system, using three 120-gallon tanks on a gravity fed dispensing stand. "I now have 360 gal- lons of storage, which only takes up a 3- foot by 3-foot spot on my floor," John explained with a grin. "That's as good as money in my pocket!" Rhino Tuff Tanks are made from semi-transparent, high-density polyethyl- ene and are available in six sizes: 45-gal- lon, 80-gallon, 120-gallon, 180-gallon, 225-gallon and 310-gallon capacities. Not only are they incredibly sturdy, they're clean, simple and efficient. John's drum nightmares are gone for good. "Handling those 55-gallon drums was no picnic. Round drums don't fit effec- tively in rectangular rooms. Moving them has always been a hassle. Without proper training, pouring them can be messy, even downright dangerous," John continued. "In addition, I never know when I was going to run out of product. Inevitably despite my best plan- ning, I would run out at the least conven- ient time and have to make an emergency call to my oil supplier to arrange a special stop for me outside of my normal delivery schedule. Those trips cost the distributor money and in turn drove up my oil prices." Operational efficiency is the key to choosing Rhino Tuff Tanks, he said. "It's changing the way I do business. I'm always on the lookout for ways to increase efficiency without adding over- head." "Rhino Tuff Tanks represents the next generation of fluid management," commented Jason Ramert, National Sales Manager, Rhino Tuff Tanks. "This design is superior to anything else in the market – not just in strength and durability, but diversity as well. Because of the common footprint among sizes, any combination of our tanks stacks together – without conversion brackets. We are also able to accommodate dis- pensing via simple gravity feed, or air- operated pumps/reels. Eliminating spe- cialty components frees up valuable working capital and warehouse space for us and our customers." As for A-1 Rapid Lube, cutting down the cost of doing business is the name of the game. In doing so, it is also able to keep prices to its customers in check. In this extremely price-sensitive market, every penny helps. For more information, visit www.rhinotufftanks.com or stop by SEMA booth #10382. Westin Adds Superwinch to Line-up Westin Automotive Products has added Superwinch to its family of quality auto- motive products. Superwinch has been global market leader and manufacturer of electric and hydraulic winches and acces- sories for more than 45 years, and the tra- dition will now continue. The Superwinch brand is synonymous with quality, durability and innovation and has a loyal following among off-road enthu- siasts and agricultural, military and industrial users alike. Superwinch has maintained an outstanding reputation within the market- place that's based upon superior design, reliability and value. The brand includes a wide range of consumer and industrial winch products, including electric winch- es, power drives, hydraulic winches, recovery accessories, parts and hubs. Westin plans to expand upon the current Superwinch product offerings, with new designs in the future while providing dis- tributors with additional added value through a comprehensive line of winch- capable products (such as HDX grille guards and bumpers, MAX mount sys- tems and Jeep products). "We are very excited at the opportu- nity to add Superwinch's quality products into our overall Westin program. We know that both Superwinch and Westin customers will benefit from the expanded product lines, marketing and customer service that our customers expect from us. This opportu- nity is consistent with our reputation of bringing the broadest range of top-quality innovative products for consumer and commercial applications to the automo- tive aftermarket since 1977," said Bob West, President of Westin Automotive. In the coming weeks, Westin will be working on new Superwinch product programs, availability and marketing materials and looks forward to continu- ing existing relationships as well as developing many new Superwinch customers in the future. Superwinch is join- ing a Westin Automotive product range that already includes Westin's Sportsman X Grille Guard, which effectively com- bines aggressive styling with heavy-duty front-end protection. Engineered to pro- vide both great looks and performance, Sportsman X's unique design comple- ments today's larger grille designs and is available to fit most full- and mid-size truck applications. Visit Westin Automotive, Inc. in SEMA booth #31017. Afterwards, visit www.westinautomotive.com. Virtual Reality Sound: What is It? Why Do You Want It? By John Kasha, Chief Executive Officer of KAI Technology Inc. We all hear sound differently. Maybe it's background noise, or just enjoying the artist's creativity either with their instruments or voice. Sometimes, we struggle to hear some- thing creative in the mix we like and raise the volume up to hear it, but it doesn't help. Introducing the m.e.™, a small device that boosts, expands and takes your listening experience to a whole new dimension in sound. Here's how it works. The m.e. brings all the hidden details of a song to life so you can hear everything. It's like being in the recording studio. It's an immersive experience. You really feel like you are actually there, on stage, with the musicians. The m.e. gives your music depth, dimension and definition making your listening experience the best it can be. For example, you're listening to a great song you have heard hundreds of times, but since the instruments or back- ground vocals have been compromised for MP3, you don't even realize you are missing out on half the music. m.e. revives your music so you now hear more of the song's original arrangements. Instruments suddenly appear in the mix, vocals pop, the music sounds alive. m.e. can be used on every piece of audio equipment in your life. From head- sets to car stereos, home entertainment to in-flight infotainment, the m.e. will change the way you hear sound forever. For more information, go to www .getmeaudio.com. Samson Go Mic Mobile – Adding Superior Audio to Smartphone Videos The rise of DIY YouTube channels, the social media explosion, video blogging, mobile journalism and electronic news gathering have led to a revolution in video content; content often self-pro- duced on tablets and smartphones. While the pixel count, lens quality and process- ing power of smartphone cameras have reached dazzling new heights, the onboard audio quality hasn't really kept pace. That's where the Samson Go Mic Mobile comes in. Billed as the first Professional Wireless System for Mobile Video, the Samson Go Mic Mobile is an enhanced audio capture system created for today's on-the-go producers. Combining proven microphone expertise and innovative wireless technology, Samson has created an easy-to-use package that delivers a dramatic improvement in voice clarity and audio fidelity. The Go Mic Mobile system is available paired with either the Samson Q8 wireless handheld dynamic microphone transmitter, or with the Samson LM8 lavalier microphone and wireless beltpack transmitter. Either microphone option can be purchased individually and added on to create a cus- tomized dual-mic configuration. Choose a mixed stereo signal, or output each channel separately to ease post-produc- tion down the line. "The Go Mic Mobile offers superior audio quality that lets me go live confi- dently at a moment's notice," says YouTube marketing maven Derral Eves. Certified by YouTube for Audience Growth, Eves is a video marketing con- sultant who has worked with some of the biggest brands in the world. "I produce an enormous amount of video content, and this system is fantastic for conducting my one-on-one interviews. Plus, the Go Mic Mobile is simple to use, making it the per- fect choice for any video blogger." At the heart of the package is the Go Mic Mobile receiver. This compact 2- channel wireless receiver delivers a clean, low-latency digital audio signal directly to any iOS device, smartphone, tablet or laptop via a single USB cable. Lightning, Micro-B and USB-C cables are included to ensure the proper connection. An ana- log output can provide signal to DSLR cameras and field recorders. The wireless design offers unparalleled levels of mobility, and eliminates unsightly wires from the video frame. Operating in the 2.4GHz wireless band, the Go Mic Mobile automatically seeks out the clean- est available channel to deliver a crystal clear audio signal, while achieving up to a 100-foot (line-of-sight) range. Adjustable bracket arms and/or hook-and-loop fas- teners connect the Go Mic Mobile receiv- er securely to any smartphone or tablet. The tripod adapter and DSLR shoe-brack- et provide additional camera-mounting solutions. Inside, the rechargeable lithi- um-ion battery keeps the system running for up to 13 hours. Samson USB microphones gave voice to the podcasting crowd, and its original Go Mic changed the face of VOIP and webcam communications. Now, with the Go Mic Mobile, Samson is set to revolutionize the way mobile con- tent creators capture audio for video. For more information, go to www .samsontech.com.