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Aftermarket Daily News Friday, November 8, 2019 5 0 CUB Safety Introduction By Augustin Leung, Vice President, CUB Elecparts, Inc. In today's day and age, safety is one of the most used buzzwords in the world regardless of industry, profession or region. Safety is an important part of everyone's life from waking up and not slipping in the shower, to the commute home and not getting in an accident. But what does it mean when we talk about it in the circles of consumer elec- tronics, automotive, transportation and recreation? Who is responsible for the safeguarding of lives and our well- being? What is it that we can do to improve our chances to be safe, reduc- ing the overall risk we take in daily activities? We'll explore this with CUB, a manufacturer that designs and manufactures radar-based safety equip- ment. Celebrating their 40th anniversary, CUB is a Taiwan-based company established in 1979 and has now grown to have a global footprint. This includes manufacturing in Taiwan and China, along with offices in the United States. "CUB has three primary pillars of business: electromechanical parts, tire pressure monitoring system (TPMS) solutions and radar safety products," states Eric Ho, CUB's Director of ADAS Development. "The radar safety product division is our newest addition to product portfolio beginning in 2016." However, its team of experts brings decades of experi- ence to the table with qualified person- nel holding doctorate degrees, sea- soned automotive experts and proven business professionals. New from CUB includes a plethora of safe- ty solutions ranging from your basic Universal Blind Spot Detection (BSD) kit for passen- ger vehicles, to a high-resolution Pedestrian Detection System for school buses and everything in between. BSD systems are becoming main- stream and an available feature on many cars and trucks; nearly every model offers it in some way, shape or form. However, it is yet to be standard across all trim levels. CUB offers in- bumper sensors for passenger cars, replacement integrated tail lamps for pick-up trucks, and custom mounts for specialty applications such as commer- cial vehicles, motorcycles and recre- ational vehicles (RV). BSD systems help drivers look over their shoulder when they're not. With LED indicators and audible alarms, drivers are that much safer with an extra set of eyes right where they need them. Specialty applications such commercial BSD systems, pedes- trian detection and traffic aware- ness are also a part of the CUB portfolio with 77 and 79GHz radar products. CUB recently introduced a pedestrian detection sys- tem to monitor the danger zones around school buses, keeping children and adults safe during the loading and unloading process which is the most dangerous time. To keep our first responders and workers safe, CUB has developed a traffic awareness product which watches traffic and warns the police, refuse workers, road workers and the like before they are struck by passing traffic. Visit SEMA booth #30255 in the South Hall to see all of CUB's products. For more information on products, email adasinfo@cubelec.com.tw. SP Tools USA: Quality Tools Manufactured for the Professional By Robyn Perry, Chief Marketing Officer of Cutting Edge Automotive Solutions SP Tools, a leader in the manufacturing of customized automotive and specialty tools for the automotive aftermarket, is available in the USA. Cutting Edge Automotive Solutions is the exclusive importer of SP Tools and registered agent for the USA. CEAS is a customer-oriented equipment sales, serv- ice and training company specializing in OEM and specific aftermarket diagnostic tools and equipment for cars and light- duty trucks, agriculture and construction equipment, HD diesel and light commer- cial vehicles, marine vessels and power- sports vehicles. The Cutting-Edge Team has over 100 years of combined experi- ence in offering the highest level of cus- tomer service and product support. To see the complete line of products, check out www.sptoolsusa.com and www.ceasusa .com for more information, and visit booth #10176 located in the North Hall to see the SP Tools USA product line. The SP Tools Brand SP Tools has a rich history of product innovation and was the first company to create EVA storage for sockets, wrenches and toolkits and leads the industry in toolbox innovation. The company's Gear Drive series of ratchet wrench- es launched in 2007, and the Quad drive open-end wrench launched in 2010 with an update available in 2018. The Original SP brand started with the air tool company SP Air Corporation in 1973 in Nagano, Japan. In 2005, Australian company Austech Industries and Japanese compa- ny SP Air Corporation created an agree- ment to start the SP Tools Company. The decision to start the new company was brought about by a need for a quality automotive tool offering in the Asian and Oceania regions. In 2006, the brand launched in China and Australia, with approximately 500 individual tools and tool storage units. Since then, it has grown to range more than 4,000 items and continues to grow every month. Its Australia engineering division is the design engine room of the company. The division possesses an uncompromising attitude toward creating quality tools manufactured for the pro- fessional. Over the past 14 years, SP Tools has launched 30 exclusive automotive special- ty tools and are now available in the USA. For more information, go to www .sptoolsusa.com and www.ceasusa.com. For sales, call 877.486.0634 or email sales@sptoolsusa.com. For technical support and product information, call 855.839.2626. Learn more at SEMA booth #10176. Singsation Karaoke and Party Systems Dominate the Category Singsation Karaoke, a brand by Voxx Accessories Corporation, made a huge splash in the category in 2017 with its 5-in-1 Solo Deluxe microphone, and had national big box sell-through last year with karaoke systems ranging from $30 to $300. For 2019, it has announced even more innovation with five new systems, filling voids from $50 to $130 while keeping the massive pro model at $300. Singsation leads the category in professional voice tuning, the most integrated sound effects and the largest room-filling light shows on board. Identifying the pain points of either buying karaoke music or subscribing to a service, Singsation took a different approach, making the smartphone or tablet the music source through free YouTube karaoke videos. Literally mil- lions of lyrical tracks are available, and it keeps Singsation customers from hav- ing to buy any CDs or download and transfer videos into the machine. Recently, Voxx announced a strategic partnership with Speak Music and the Melody app, which allows your voice to simply ask for the track or artist as it pro- cures and plays it automati- cally from YouTube. The Melody app knows your phone is connected to a Singsation system and triggers the most popular karaoke version of your request. Now singers of any age can just say what they want to sing next, and it will play – no typing, browsing or delays in the fun. Ian Geise, President of Singsation, explains, "The Melody Karaoke App by Speak Music coupled with Singsation's second to none feature set of design, voice FX, Sound FX and multiple light shows will make Singsation the choice for all that are looking for the best and most feature-rich karaoke machines. We wanted to make it easier for the cus- tomer to enjoy and most importantly not force the customer to have to pur- chase music and videos that they either own or can access for free." Learn more at www.singsationkaraoke.com. Add a Powerful App Controlled Head Unit Without Altering Your Dashboard Memphis Audio's new MXAMCAPP is the most innovative media center on the market. This unit is a fully functional head unit enclosed in a hide away com- pact black box that will fit virtually any- where inside your vehicle without the need to alter the dashboard. The magic behind this is the proprietary Memphis App available on iOS and Android. The app allows complete digital control of the vehicle's audio system through your smartphone. The MXAMCAPP is the complete package including AM/FM radio, AUX input, Bluetooth, weath- erband radio, adjustable EQ settings, RGB lighting controls, fade/balance and more. An onboard 50w by 4 channel amplifier is built into the unit capable of powering a 4 speaker system. Front/rear/subwoofer RCA outputs allow for expansion of the system into any desired configura- tion. Memphis has includ- ed a 6-button wired remote that can be installed into a standard rocker switch knock out location, which can be installed if desired. The unit and the remote are IP66 certified, making them equally ideal for powersports and marine applications. This is the first solution of its kind that allows complete audio control without requiring the dash to be altered, making it one of the most sought-after solutions for classic cars and custom builds that don't want a phys- ical radio to dis- tract from the vehicle's appear- ance. Visit Memphis Audio's booth at SEMA North Hall #11671 to demo this unit live and enter for a chance to win a free audio system! For more information, visit www.memphis caraudio.com, call 800.489.2300 or stop by SEMA booth #11671.