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Aftermarket Daily News Tuesday, November 5, 2019 4 The Expansions of Original Parts Group Determined to supply Chevelle and El Camino parts to GM enthusiasts and oth- ers in the restoration industry, Dave Leonard, President and Founder of Original Parts Group, started a new enterprise out of a two-car garage in Santa Ana, California, named Chevelle Classics. He found very quickly that he would need more space and moved his business into a larger garage. As the product line grew to over 5,000 parts and accessories, the garage was no longer cutting it. Chevelle Classics moved into its third location, a warehouse large enough to house an enormous amount of product for its growing product line. Chevelle Classics continued to invest in manufacturing, as its number one goal and focus was to produce the largest selection of reproduction parts for Chevelle and El Camino enthusiasts. As its product line continued to expand, Chevelle Classics was forced to pack up and relocate on multiple occasions. By June of 1990, it was in its sixth location and its product line had grown to over 20,000 different restoration and high-per- formance parts. In 1994, parts and accessories were added for Pontiac (GTO, Tempest and Lemans) and Chevelle Classics now had the largest selec- tion of in-stock classic GM restoration parts in the United States. With mul- tiple product lines now available, Dave found it necessary to give his company a more suitable name, and Chevelle Classics officially became Original Parts Group, Inc. Year after year, Dave continued to introduce new product lines for Oldsmobile in 2001 and for Buick in 2002, offering many "restoration indus- try firsts" including injection molded interior parts, aluminum and chrome Razer Auto Inc. Creates Innovative, Cost-Effective Designs Founded in 2012 in Upland, California, Razer Auto Inc. (Razer) strives to bring to the market top quality products at reason- able costs. Using the latest in technology, such as 3D scanners and 3D printer model- ing, Razer designs products from the ground up and delivers them direct from its factories. The company goal is to bring to the market innovative products with maxi- mum price effectiveness. With an evolu- tionary quality control process, it is able to continuously analyze its everyday process- es in order to make customers' experiences as efficient and enjoyable as possible. Razer Auto Inc. is a family-owned company, with a strong belief in offering products and services that are filled with quality and serviced with integrity. Razer is at SEMA to present both domestic and international markets with the various lines of durable and innovative products it produces. The company is especially proud of producing quality products at reasonable prices. With a focus on Jeeps (but not limited to Jeeps), it is launching new bumpers, body armor and various other new products. Razer's ongoing mission is to create innova- tive designs that are durable, appealing and cost effective. Auto dealerships, retailers and of course end-users will find Razer's prod- ucts impressive. With its non-traditional order methodology, the savings that cus- tomers experience, both in time and money, are remarkable. When a retailer signs up as a dealer, it can view Razer's physical inventory and costs online – in real-time. This information creates a vir- tual warehouse for customers. For more information, stop by SEMA booths #37087 and #V270, go to www .razerauto.com or www.razeroffroad.com or call 909.923.9988. Continued on Page 77 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH SEMA OR AAPEX Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director Anthony Socci Associate Publisher JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Susan Stein Customer Service Manager Spencer Fisher Customer Service Associate Marcos Morhaim Senior Account Manager Adrian Chacon • Adina Morhaim • Bill Morris Amara Turner • Kim Whiteman Account Managers Tara Neal Director of Operations Jay Watson • Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Aftermarket Daily News is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder