Oser Communications Group

SEMA19.Nov5

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Aftermarket Daily News Tuesday, November 5, 2019 1 0 Heartland Customs Partners with Covercraft to Display Show-Stopping Vehicle at Show GM Car of the Year winner Heartland Customs partners with Covercraft to unveil the 1969 YENKO SPEC-Camaro #001 at SEMA. These two powerhouse companies team up again to display a show stopping vehicle in the Covercraft booth. The car is being unveiled on Wednesday, November 6 at 11 a.m. in booth #23243. The SPEC Camaro Program is a concept developed by custom builder Jeff Page. SPEC Camaro is a program where a customer can choose their favorite year model of Camaro from 1967-1969 and the options to go with it. Heartland Customs will locate an original donor car and build the Camaro to 2019 specs while keeping it looking as original as possible. This is all done at a set cost so the customer knows exactly what the build will cost and can enjoy the process. These cars are built in multiple option levels just like GM had it struc- tured originally: base model, Super Sport, Z/28 and even the mighty YENKO. All YENKO models are offi- cially licensed by GMCI and come with a YENKO letter of authenticity. "We are very excited to again display a car in the Covercraft booth at SEMA 2019. This partnership has greatly benefited both companies over the past few years and given both companies a venue to show off their amazing products jointly," says Jeff Page, Chief Executive Officer of Heartland Customs. YENKO SPEC-Camaro #001's design starts with the custom chassis that was manufactured by The Roadster Shop in Mundelein, Illinois. The company was very particu- lar on what it wanted to achieve in performance and looks, and The Roadster Shop delivered a chassis that gave it exactly what it wanted. The performance and handling of this car is unmatched, but yields a comfortable touring ride. The exterior has the fit and finish that all Heartland Customs vehicles are famous for and the unmistakable YENKO badging. Step into the cabin and you will discover a retro OEM inspired custom interior with lush Moore and Giles leather, one-piece Alcantara headliner and original hound- stooth cloth appointments by the crafts- men at Sculpt Garage in San Marcos, Texas. From the original looking gauges with LED backlighting and LCD screens to the factory look stereo with Bluetooth and hands-free calling, every detail has been planned and executed to perfection. "Covercraft has featured the amaz- ing Corvettes that Heartland Customs produces, and we are thrilled to host their YENKO S P E C - C a m a r o #001 this year. Heartland won the GM Design Award at last year's SEMA Show and I won't be surprised if this incredible Camaro brings home some hardware this year," com- ments Mark Korros, President and Chief Executive Officer of Covercraft. Covercraft has featured several Heartland Customs vehicles in previous years at SEMA, including last year's GM Design Award-winning Corvette. The partnership of these two Oklahoma- based companies has created one of the most anticipated unveilings at the SEMA Show year after year. For more information, stop by SEMA booth #23243 or go to www.covercraft.com. Loading Ramp Assortment from Erickson When Erickson started down this ven- ture, its goal was simple: to expand or modify its ramp offering to provide the best quality products at an affordable price. Through its efforts Erickson has added some new models to complement its current selection. Erickson's "do it yourself" ramp kits provide the customer with an end plate that can be mounted to a piece of lumber to create your own ramp. This is ideal for creating custom lengths. Erickson has an existing 8-inch model, but as ATVs and other vehicles continue to get larger, the customer needs more strength. This gave way to its all new 12-inch wide model, which gives the customer the added strength they require. Erickson then switched its focus over to standard loading ramps. Folding ramps are some of the most popular and convenient ramps available. However, they require the customer to pay for this feature. Erickson introduced a model that has the ability to fold, but is easy on the customer's pocketbook. Erickson also knows many cus- tomers use their ramps for many different vehicles, so it wanted to create a ramp that had the ability to conform to multiple vehi- cles. This led Erickson to add little clips on the edges of its next ramp. These clips allow the ramp to be pieced together like a puzzle creating a custom width that can handle any vehicle. For example, use them apart for an ATV, but clip them together for your zero-turn lawn mower with off center wheels. All new ramps are made from alu- minum. This ensures they are light weight, but strong, so you're not break- ing your back when moving them. They also feature Erickson's standard wide cross members and extruded end plates for maxi- mum connection with your truck or trailer. With the addition of these new load- ing ramps, Erickson believes it has some- thing to offer every consumer. Its focus on aluminum provides a high quality, light weight, strong and surprisingly affordable offering that is sure to perform for you. Stop by Erickson's booth to see these new models first hand. For more information, stop by AAPEX booth #1025. The Best Bead Seater Tools in the World are Back By Richard W Brahler II, Chief Executive Officer, Gaither Tool Co., Inc. After years off the market, the trigger- operated RAR Valve Bead Bazookas ® are finally available in North America once again. The Bead Bazooka uses patented technology to offer unparalleled bead seating power in a compact and lightweight form. The Bead Bazooka's most impres- sive feature is its push-button release. While other bead seaters use ball or but- terfly valves that require the technician to quickly throw a large lever while bracing the tank against themselves, the Bead Bazooka is fired using a simple trigger mounted in an ergonomic pistol grip. All the user needs to do is pressurize the tank, aim, and fire; it's that easy. As a result, the Bead Bazooka is far more reliable, efficient and safer than any other bead seater on the market. The Bead Bazooka comes in three sizes: the 6 liter, 9 liter and 12 liter. Each is intended for a range of tire sizes. The 6L is for tires ranging from ATV to light truck, the 9L is intended for commercial vehicles and the 12L is used for large off-road tires (there is also a 38 liter Bead Booster ® model for the really big stuff). All these models are smaller, faster and safer than any other bead seater in their class. If you are looking for the best possi- ble tool for the job, you have found it! Want to try it for your- self? We will have live, hands- on demos during the entire show. Come by booth #42181 in the Lower South Hall to see what makes these tools so special. For more information, go to www.gaithertool.com, call 800.452.5010, email sales@gaithertool.com or stop by SEMA booth #42181. See Westin's Sportsman X Grille Guard Westin's Sportsman X Grille Guard effectively combines aggressive styling with heavy-duty front-end protection. Engineered to provide both great looks and performance, Sportsman X's unique design complements today's larger grille designs and is available to fit most full- and mid-size truck applications. Sportsman X has an optional detachable mesh panel (sold separately) which is specifically designed to fit the opening in the center section of Sportsman X Grille Guard or can be removed to accommo- date the flush-mounted 26-inch dual-row LED light bar (sold separately). A small- er removable mesh panel designed for the factory sensor location opening is includ- ed as standard with Sportsman X. For specific Chevy and Dodge/RAM applications, a Sportsman X Sensor Kit (sold separately) is available. An exterior step plate is located on the 1-5/8-inch bottom tube to provide easy access to the engine compartment. Built with heavy duty 2-1/4-inch upright rubber strips and 1- 5/8-inch outer tubes, Sportsman X Grille Guard is designed to provide pro- tection and style for years to come. The Sportsman X Grille Guard comes from Westin Automotive Products, which recently added Superwinch to its line of superior prod- ucts. Superwinch has been global market leader and manufacturer of electric and hydraulic winches and accessories for more than 45 years, and the tradition will now continue. The Superwinch brand is synonymous with quali- ty, durability and inno- vation and has a loyal following among off-road enthusiasts and agricultural, military and industrial users alike. Superwinch has maintained an out- standing reputation within the market- place that's based upon superior design, reliability and value. The brand includes a wide range of consumer and industrial winch prod- ucts, including electric winches, power drives, hydraulic winches, recov- ery accessories, parts and hubs. In the coming weeks, Westin will be working on new Superwinch product programs, availability and marketing materials and looks forward to continuing existing rela- tionships as well as developing many new Superwinch customers in the future. Visit Westin Automotive, Inc. in SEMA booth #31017. Afterwards, visit www.westinautomotive.com.

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