Issue link: http://osercommunicationsgroup.uberflip.com/i/1153034
Chain Drugstore Daily Monday, August 26, 2019 5 0 tablets, Levothyroxine tablets, Potassium Chloride oral solution, Erythromycin instant release tablets and Colesevelam Hydrochloride tablets. The company has already launched more than 20 products in 2019, including its first two transder- mal system products (rivastigmine and estradiol) along with testosterone gel and bosentan tablets. Focusing Generic R&D Efforts on Complex, High-Value Products To help better insulate the company from market competition and pricing chal- lenges, Amneal continues to focus aggres- sively on building a diversified pipeline of complex, high-value products. Its Generics R&D team successfully filed 31 ANDAs in 2018, 65 percent of which were non-oral solid products, creating a pipeline of 105 filings across various dosage forms. Additionally, Amneal currently has nearly 100 generic products in development, almost a quarter of which are injectables, a segment the company has increasingly tar- geted in 2019 and beyond. Specialty Pharma Business Highlights Amneal is also focused on strengthening specialty pharma, which diversifies its business beyond generics. The company recently provided updates regarding ongo- ing development work on investigational drug IPX203, its extended release formu- lation of carbidopa-levodopa for patients Amneal (Cont'd. from p. 1) with advanced Parkinson's disease. Top line results are expected in the first half of 2020, with a New Drug Application (NDA) filing expected in 2021. Integration Highlights Amneal exceeded its 2018 integration synergy target, capturing $60 million in cost savings. Other key highlights includ- ed the harmonization of its Order-to- Cash system/processes, consolidating all distribution within its Glasgow, Kentucky operations, and the rebranding of its Impax Specialty and Gemini busi- nesses to Amneal Specialty. With integration now complete, Amneal has shifted its focus to optimiz- ing and strengthening the company's infrastructure and systems, generating additional cost-savings that will help Amneal be even more competitive. "2018 was marked by several key strategic milestones, most notably the reshaping of our company through the merger of Impax and Amneal," says Boyer. "By the end of the year, we com- pleted the integration of the two companies and accelerated the capture of synergies, resulting in approximately $60 million of cost savings for the year. We also strategi- cally deployed capital with the acquisition of Gemini Laboratories and through sever- al partnerships including agreements with Jerome Stevens Pharmaceuticals, Inc. and Lannett for Levothyroxine." Visit Amneal at booth #201. For more information, go to www.amneal.com. on what they can do and should do . . . they are not mutually exclusive." Denver-based MarketHub helps retailers and customers make quality decisions throughout the process of sourcing and selling CBD products. "Customers place a tremendous amount of trust in the retail establishments in which they shop, and MarketHub is here to protect it," Patterson said. "The barrier to entry to the CBD cat- egory is not very difficult to overcome. If you know a supplier of CBD and a decent manufacturer, along with a graphic designer, you too can have a CBD brand," Patterson said. "The misinforma- tion, intentional or not, continues to be spread in the interest of hitting the CBD lottery, further clouding an already diffi- cult-to-navigate category." Among MarketHub's services is its Hemp Health Zone platform, offered to retailers, as a customized display of prominent CBD brands. The marketing platform provides shoppers with a desti- nation within the store that highlights trusted brands as well as an online resource (www.hemphealthzone.com) where consumers can find information about all things hemp. MarketHub (Cont'd. from p. 1) "We engage each retail client as a partner. Our goal is to craft a program that maximizes the potential for all stakehold- ers," Patterson said. "The convergence of education and access happen twice – once with retailers and again with customers. We pride ourselves on our ability to exe- cute both effectively. We answer the burn- ing questions honestly. The category pro- gram we create is nuanced and purpose- ful. The real meat of the program comes from a keen understanding of how to tell the hemp CBD story through product selection, merchandising, brand integra- tion, promotion and shopper marketing." Hemp-based CBD has the potential to be "world changing," according to Patterson. "The decisions that are made right now will affect the category posi- tively or negatively for years. The impli- cations on sales and consumer loyalty are massive. The efficacy and purity of the products are pivotal, but there is so much more to know. Our vetting process was developed along with the Hoban Law Group, who is widely regarded as the leading legal authority on hemp. It covers corporate structure, sourcing, manufac- turing and labeling, allowing for a trans- parent evaluation." Visit MarketHub at booth #1310. growth, profitability and brand equity for dozens of client companies, retail part- ners and more than 200 consumer prod- ucts, still on today's shelves, mostly pre- mium health and wellness. SmartMouth is the latest and most current success story. Under Biernbaum's brand and busi- ness development leadership, the SmartMouth brand has achieved double- digit percent growth for five straight years, in a mostly flat category, year after year. SmartMouth's trends continue to accelerate into 2019, up 28 percent year over year, through June. Biernbaum eagerly shares credit with Chief Executive Officer Andrew Burch, and the home-office team in St. Louis, as well as his "DB" national broker network, which he readily calls, "the best assem- blage of experienced independent brokers in the CPG retail industry." The SmartMouth brand is deliver- ing on all key initiatives; SmartMouth is driving category expansion, innova- tion, elite technology and science, David Biernbaum (Cont'd. from p. 1) advanced oral health solutions, all sup- ported with aggressive marketing. "The brand provides retail partners superior shelf-space productivity, and unparal- leled customer loyalty," explains Biernbaum. SmartMouth's aggressive multi- channel approach to advertising and mar- keting is successful, and steadily getting even better with every quarter in every year. Biernbaum explains the mix entails an aggressive and very smart TV sched- ule, leading radio shows with influential hosts, top-scale digital marketing, social media, print, local traffic and weather in several markets and effective dental detailing. Biernbaum closed with this: "SmartMouth is a remarkable oral health brand that delivers on its promise better than any brand I have ever worked on, and that's a large list of great brands. The brand loyalty of SmartMouth is off the charts." For more information, email david@ biernbaum.com or go to www.biernbaum .com or www.smartmouth.com. Country Fresh Food & Confections, Inc. Expands Packaged Fudge Line By Ed Stockton, President, Country Fresh Food & Confections, Inc. In a recent trade magazine article, it was stated that retailers were focusing on four key areas: grow revenue, reduce costs, improve customer experiences and improve products and features. With these goals in mind, Country Fresh Food & Confections, Inc. is expand- ing its highly successful 12-ounce Country Fresh Fudge Sweet Shoppe line to over 100 flavors in order to help retail- ers achieve those goals. The additional fla- vors will allow retailers to offer an excit- ing variety of gourmet fudge only previ- ously found in stores that made their own. Country Fresh Fudge is made with pre- mium ingredients such as cream, AA grade butter, Dutch cocoa, real fruits and Belgian chocolate, without adding expensive labor costs. New flavors to be offered include Banana Walnut, Blueberry Cheesecake, Chocolate Chip Cookie Dough and Pistachio Nut. More flavors will also be added to the ever-popular sugar-free fudge selections which have seen tremendous growth due to their low carbohydrate prop- erties which are very popular in keto diets. For retailers looking to improve their in-house brands, private labeling is also offered without the usual high develop- ment costs. Country Fresh Food & Confections, Inc. has invested in state-of- the-art printing equipment to meet its high demand for privately labeled, premi- um fudge. With only being packed eight units per case, and a six-month shelf life, retailers can make a splash with their cus- tomers by offering a unique assortment of flavors at a very minimal cost. Country Fresh Food & Confections, Inc. also offers pre-made fudge in 6- pound loaves as well as convenient pre- cut 2-ounce pieces, individually wrapped pieces, and fudge mix for those who choose to make their own. For more information, email info@ countryfreshfood.com. Love Good Fats Snack Bars Love Good Fats is on a mission to spread the word that fat is back, and sugar is out! The brand aims to encourage North Americans to incorporate healthy fats into their diets. Its ridiculously delicious products are loaded with healthy fats like nut butters, coconut and palm oils that provide energy, support metabolism and act as super fuel for the brain. Love Good Fats bars have just 1-2 grams of sugar, 4-5 grams of net carbo- hydrates and are gluten-free, soy-free, non-GMO, contain no artificial preserva- tives, no sugar alcohols and are also keto- friendly. The bars have a truffle-like core that simply melts in your mouth and are offered in six delicious flavors, including Peanut Butter Chocolatey, Coconut Chocolate Chip, Mint Chocolate Chip, Rich Chocolatey Almond and new plant- based flavors Chocolate Chip Cookie Dough and Peanut Butter & Jelly. The keto diet is a big trend right now. There is a huge white space for con- venient high fat, low carbohydrate snacks and foods. In general, snacks need to have only 4-5g of net carbohydrates to be considered friendly for the keto diet. Three of the biggest pitfalls most bars on the market have are: they contain too much protein (over 10g per serving) or not enough fat to sustain a keto diet and too much sugar. Love Good Fats hits the sweet spot. Of all the bars on the market in North America today, none of them are low sugar (1-2g), high fat (13-14g), and have a moderate amount of protein (9-10g) – except Love Good Fats. As consumers are seeking to live healthier lifestyles, Love Good Fats snack bars are a must in your stores. Whether shoppers are doing the keto diet or just trying to eat healthier in general, Love Good Fats products are a terrific option. Fat is back. Sugar is out. For more information, go to www.love goodfats.com, call 888.656.8343 or email info@lovegoodfats.com.