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Chain Drugstore Daily 4 3 Monday, August 26, 2019 Marc Anthony True Professional: An Evolving Brand Under global personal care company MAV Beauty Brands, Marc Anthony True Professional ® is at the forefront of introducing the hottest ingredients and trends that promote style and natural looking beauty at an affordable price and without sacrificing efficacy. For over 20 years, Marc Anthony True Professional has been a leader in the haircare category with its innovative col- lections that offer professional-quality, affordable haircare products that style, nourish, hydrate and protect hair. Marc Anthony has a track record for new, on- trend innovations and introducing them at drug and mass retailers; from silicone- free anti-frizz formulations to microfiber technology that boosts volume, this glob- al haircare brand is paving its way in the industry. As one of the first brands to create silicone-free products in its Bye.Bye Frizz collection, Marc Anthony True Professional has been a leader in promot- ing transparency and better-for-you beau- ty. His collections offer products that are free from sulfates, SLS, parabens and phthalates. With recent launches com- prising of the Dream Big Volume Collection and Strengthening Grow Long Collection, Marc Anthony True Professional continues to evolve and expand over the years. At the heart of the Dream Big Volume collec- tion is a matrix of volume boosters in action: body- building microfibers work- ing their magic. Much like the fibers you find in volu- mizing mascaras, these cel- lulose-based microfibers invisibly bond to your hair strands, plumping them up with extra layers of fullness and volume that lasts all day. The Strengthening Grow Long products have anti-breakage formulas that are perfectly blended to help reduce breakage and split ends and promote longer, stronger and healthier looking hair. Each product is infused with condi- tioning caffeine and ginseng and helps to transform dry, unmanageable hair into beautiful hydrated hair with shine. With innovative ingredients and technology at the forefront of each collection, Marc Anthony True Professional con- tinues to grow each year. Among its direct competitors, Marc Anthony achieved the highest growth rate, increasing year- over-year by 47.9 percent dollar sales (Source: Nielsen AOD, BC Super Category: Haircare, Total US, 2018). The Marc Anthony True Professional brand has grown to over 70 SKUs and can be found in over 25 countries and 35,000 stores throughout North America, South America, Africa, Europe, Australia and Asia. Learn more at www.marcanthony.com. Skincare for Today's Customer With seemingly endless growth in skin- care products, new Remedy Dermatology Series Moisturizing Lotion has key ele- ments that make it appealing to today's well-informed consumer. First, it appeals to their search for gentle, more natural options. The formula is rich in gentle botanicals like blue- green algae, soy proteins, green tea and clove flower extracts. These plant- derived ingredients provide multiple skin benefits, including humectants, moistur- izers, skin nutrients and soothing antiox- idants. Together, Remedy Dermatology Series provides a complete level of skin support that "hydrates while maintaining skin's natural defenses." For people with sensitive skin, some commonly found skincare ingredients can cause negative reactions. That's why what isn't in this lotion is almost as important as what is. Formulated for extreme gentleness, Remedy Dermatology Series Lotion contains none of the ingredients listed on the North American 80 Comprehensive Series List (NAC 80) of possible aller- gens. That means it has no aloe, parabens, phthalates or fra- grances that are commonly used in other skincare prod- ucts. This new product comes from Medline Remedy ® , the No. 1 brand of skincare in the medical field. The company's skincare experts formulate high performance moisturiz- ing lotions, creams, cleansers and barri- ers for the entire continuum of medical care. In the field of incontinence care at long-term care facilities, where skincare faces some of its most difficult chal- lenges, Medline Remedy is the standard by which other skincare products are judged. Now, Medline is bring- ing this deep expertise to the retail market with Remedy Dermatology Series Moisturizing Lotion. It was recently launched at retail in March of 2019. The packag- ing is designed to stand out from other therapeutic lotions on shelf, highlighting the effec- tiveness and gentle, botanical formula. Available sizes include 3-ounce, 8-ounce and 12-ounce bottles. For more information, go to www .medline.com. The Whole Earth: Clean, Natural, Organic Snacks By Kevin Allen, National Sales and Marketing, Snak King In the snack food universe, The Whole Earth ® brand stands for clean, natural and organic snacks that consumers appreci- ate. Our team scours the world for only the finest ingredients made with hand- crafted care and expertise. Our "Earthly" creations often include fresh organic corn harvested at its peak, gently cooked and ground to perfection. We often use organ- ic brown rice in our snacks to produce a light, crisp result as well as golden and brown flax seeds for a unique nuttiness. These are just some of the many fine ingredients we love to share when craft- ing our very special, The Whole Earth brand snacks. These delicious snacks are being introduced only to the savviest retailers this year. Look for special crafted selec- tions such as Organic Garden Medley tortilla chips, a medley of tri-colored goodness flavored with spinach, tomato, carrot, beets and flax seeds. We also offer the simplest ingredient decks of corn, oil and salt, all organic, of course, available soon in a beautiful blue corn rich in anthocyanins or a more traditional yellow corn tor- tilla chip. From product development to packaging and logistics, expertly staffed R&D and sales teams are ready to serve your needs. Trust The Whole Earth to bring your natural and organic opportunities to reality, whether it's with any of our wide range of Tortilla Chip styles, Extruded Snacks, Pellet Snacks (veggie-flavored chips), Popcorn, Popped Crisps, Kettle Corn, Caramel Corn or our ever popular Nut Clusters. Service and quality, we get it! Our customers are confident that we under- stand the importance of quality and food safety systems, including: HACCP-based Food Safety System, FSMA/USDA Compliance, GMP training & formalized verification, Computerized Recall & Traceability System, Microbiological testing, Allergen Control System and others. Third party certifications include: SQF level 3, Gluten Free, USDA Organic, Non-GMO Project, Kosher and Whole Wheat Council. You can count on The Whole Earth, dedicated to quality and expertise in the industry. For more information, go to www.snakking.com. Hawaiian Host Showcases Mamoru Takitani Founder's Collection Hawaiian Host ® , Inc., a leading brand and producer of chocolate covered macadamias, is showcasing its Mamoru Takitani Founder's Collection™. Paying homage to Mamoru Takitani, Hawaiian Host's founder, the new Founder's Collection gift boxes – milk chocolate, dark chocolate, white chocolate, honey coated and matcha – are made with hand- selected whole macadamias and covered in premium chocolate. The Mamoru Takitani Founder's Collection captures the premium quality and authenticity of Hawaiian Host products, delivering the same great taste with a new look. "At Hawaiian Host, we're commit- ted to celebrating our rich Hawaiian her- itage with products and packaging that delight and inspire," said Helen Liew, Vice President of Marketing at Hawaiian Host, Inc. "The Founder's Collection 8- ounce milk chocolate covered macadamias, made with our secret blend of milk chocolate, is a staple of the Hawaiian Host brand. It's everyone's original favorite, now with a new look. With our new packaging, the Founder's Collection makes the perfect gift." Liew continued, "We are proud to shine the spotlight on our founder, Mr. Takitani, and his dream to create an orig- inal confection unlike anything else, in our new line. A trusted and universally loved gift since 1927, we're confident consumers will love Hawaiian Host's new Founder's Collection." About Hawaiian Host, Inc. Hawaiian Host, Inc., parent company to Hawaiian Host and Mauna Loa ® brands, is a leading manufacturer of premium choco- late and macadamia nut snacks. Renowned for providing an authentic chocolate and macadamia nut experience, the iconic Hawaii company has been offering a vari- ety of high-quality, delicious products, from fine confectionary gifts to indulgent snacks, for over 90 years. A dry roasting process decades in the making, combined with a commitment to premium ingredi- ents, including hand-select- ed macadamias and a sig- nature chocolate recipe, makes Hawaiian Host, Inc. a leader in the category and a favorite among chocolate and macadamia fans around the globe. Headquartered in Honolulu, Hawaiian Host, Inc. produces more than 40 unique premium chocolate and macadamia nut snacks and distributes them to more than 25 countries, with manufacturing facilities in Hawaii and Los Angeles. For more information, go to www.hawaiian host.com and www.maunaloa.com. Find the company on social media at www.facebook.com/hawaiianhostinc, www.instagram.com/hawaiianhostinc and www.twitter.com/hawaiianhostinc.