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Chain Drugstore Daily Monday, August 26, 2019 4 Balanced Health Botanicals Introduces BOTA Balanced Health Botanicals™ is excited to introduce BOTA™, a new line of plant-powered skin care and supplements that utilizes the power of CBD combined with natural botanicals to combat the skin's most notorious stressors, including dryness, inflammation, blemishes, aging, wrinkles and more. BOTA shines on the shelves with beautiful packaging that features fresh and natural imagery with the perfect touch of femininity. Balanced Health Botanicals has developed a strong inno- vation pipeline that will create long-term and sustainable growth. Balanced Health Botanicals guaran- tees a high-quality product supply, sourc- ing from farmers in four different states. Due to its size, the company can buy and therefore sell at a lower cost, thus passing on the savings to the consumer. Geared primarily toward the female millennial consumer, BOTA is priced to sell as a premium product at an accessi- ble, value-driven price point. The aver- age consumer allocates under $50 of their budget towards spending in this product category, and BOTA products are priced under $25 each. BOTA tunes into the needs of this market with specific p r o b l e m - s o l u t i o n skin care and satis- fies the desire for other full-body well- ness products with a line of supplements. Strong, natural botanicals are essential to BOTA's story. Natural ingredients like avocado oil, hon- eysuckle, shea butter, cinnamon, apricot kernel oil and more work in tandem with CBD to provide benefits to every skin type. BOTA emphasizes a natural yet aspi- rational lifestyle that is supported through transparent marketing with visual intrigue, differentiating it from many competitors on the market today. Naterra Expands Baby Magic, Tree Hut Products Naterra International, Inc. is a leading United States manufacturer and marketer of beauty, baby care and personal care products. Through the years, Naterra has earned a reputation as a responsive resource to some of the most influential names in the skin care and beauty indus- try. Since 1994, the company has been producing exceptional and generationally known beauty and skin care products that emphasize the true beauty of life. Ron Isom, President of the company, says Naterra is driven to provide quality formulas within its brands at an afford- able price. The company has come to the show to gain more attention among retailers and to expand brand awareness. Two brands that the company manu- factures and markets, Baby Magic and Tree Hut, are launching new versions or expansions this year. Baby Magic has redesigned and reformulated its 65-year- old products and is introducing two new segments to the brand – wipes and treat- ments. Tree Hut is expanding into hair care and extending its offering of skin care products. The majority of Baby Magic customers are moms who know the brand down through their family generations. Baby Magic products reach a broad eth- nicity mix and appeal to all income levels. Tree Hut seeks busy, confident, hard-working women who want quality products at an affordable price. Both brands provide quality formu- las with "good-for-you" ingredients, all at a competitive retail price. For more information, visit booth #2123, go to www.naterra.com or call 972.616.6100 or 800.433.6392. Continued on Page 53 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director Anthony Socci Associate Publisher Jeanie Catron • JoEllen Lowry • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Susan Stein Customer Service Manager Marcos Morhaim Senior Account Manager Tara Neal Director of Operations Jay Watson • Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Chain Drugstore Daily is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder