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Kitchenware News & Housewares Review Show Daily 4 9 Tuesday, March 5, 2019 White Coffee Celebrates 80 Years of Custom Coffee Service and Products Founder David White's interest in food and beverage distribution came at a tumultuous time in U.S. history. It was 1939, and Americans were still suffering through the Great Depression. Government officials contemplated entry into WWII after Germany invaded Poland. Citizens were seeking comfort in movies such as "The Wizard of Oz" and hit songs like "When the Saints Go Marching In" by Louis Armstrong and Kate Smith's rendition of "God Bless America." In those days, coffee's appeal was primarily for its stimulating effect. The depression years had elevated coffee to a necessity for enduring long hours of work at low pay – if one could find work. By the late 1930s, coffee had become so entrenched as one of the few affordable, simple pleasures that employers were increasingly providing coffee breaks for their employees. Initially, White operated through a partnership, White-Kobrick, that worked specifically in office coffee supply. When David White branched out on his own, his company became White Coffee Corporation. In the 1950s, as coffee con- sumption climbed, David's son, Irwin White, (father of the current managers, Gregory and Jonathan White) joined the company. Success was first realized in the office coffee supply business and soon their reputation carried the firm over to foodservice. Coffee consumption peaked in 1962 and began a slow decline in the 1970s when it appeared that Americans were losing their taste for the brew. Instead of "packing it in," the Whites – Carole, Irwin's wife, at the helm as president, and Jonathan and Gregory – doubled down. The family provided edu- cational seminars to cus- tomers around the country and at their plant located in the Astoria section of Queens. White Coffee believed its early focus on "specialty coffee" helped everyone and was out- front of a wave that swept the industry. Moreover, the White's innovated. During the 1970s, they imported Swiss Water for chemical-free decaffeination. White Coffee was one of the first compa- nies to use vacuum packaging for extend- ed shelf life. It offered organic and pro- duced it in a unique format, "BioCup," which sold over a million single cups in the first month. After Irwin's passing in 1992, the staff under Carole White's leadership grew to over 100-plus employees that proudly work to offer 300 varieties of coffees, custom roasted with four-stage quality control accuracy. "You don't keep customers for 10, 15, 20 years or more unless you keep them very satisfied," says Jonathan White, Executive Vice President. In the 2000s, White Coffee's cus- tomer base transitioned from smaller local businesses to regional and national chains, both in foodservice and retail. The White's licensing program of national brands launched with "Kahlúa" in 2009 and quickly led to Entenmann's ® and Jim Beam ® , among others. Numerous awards and accolades fol- lowed, including being named one of the top licensees in the world in 2017 by License Global Magazine and several nods from the World Beverage Innovation Awards and a 2018 feature in the Wall Street Journal. White Coffee is recognized in the industry as a leading "bespoke" producer for prominent brands and by name to its adoring con- sumers. White Coffee's products are available in retail outlets and online. For more information, go to www .whitecoffee.com or call 800.221.0140. Novacart Launches New Look with New Website By Joe Miglia, General Manager, Novacart Novacart is known for our full product line of bake and sell paper packaging. We have been leading the industry with qual- ity and innovation by creating the stan- dard, not following it. We only use the finest paper from renewable forests, which is only one of the reasons our products stand above the rest. We have recently launched our new website, www.novacartusa.com, with a fresh look and improved features to guide customers through our products. We real- ize how difficult packaging is to source, which is why we feature our full product lines and multiple search areas. Our new site allows you to narrow your selection by choosing different field options, resulting in the best choices for your project. You can search by type of baked good, size or even ounce capacity. Are you wanting to dress up your cupcakes or muffins without all the grease showing through? Introducing our new Elite Tulip Cups, created with a 70 gsm heavyweight paper. They are designed to form a barrier to oil transfer, resulting in a Tulip Cup that has more rigidity and consistent color, which cre- ates an exceptional look for your baked good. Adding to our single serve molds are three new products that would be great for pies, cakes, brownies and custards. We have had many requests to make deeper single serve molds; in response, our Round 3-5/8 inch mold and our Square 3-1/8 inch by 3-1/8 inch mold are now both 1-1/2 inches deep. Along with this is our new standard size brioche baking mold, a single serving, yet larger than our mini brioche cups. This mold is designed to stand up to yeast bread, but it is also great for a jumbo cupcake or a beautiful pie. We wanted to give our customers options to enhance their look and differentiate their products, which is made possible with a new color in our Ecos Series baking line with lids. Introducing two individual size molds for the grab and go market, featuring a terra cotta exterior with a white interior. The new generation of Panettone producers are artisan bakers using fresh, quality ingredients. To meet the needs of this growing market, we are introducing three sizes of our corrugated molds (M- Series) that are formed with tall and stur- dy sides to support the delicate structure while adding a refined look. We know that many of our cus- tomers use our molds for the bake and sell market as seen in gro- cery stores and retail bakeries, but our prod- ucts can be used in a variety of applica- tions, such as catering, restaurants and manufacturing. Our paper baking molds transport easily and dis- pose after one use, making them great for sweet as well as savory foods. Our PET- laminated line works great for quiches, lasagna and other savory dishes that make great to-go containers going from freezer to oven or microwave to table. Created from paper, a renewable source, Novacart products are a perfect solution for the food industry. For more information, go to www.novacartusa.com, call 877.896.6682 or email info@novacartusa.com.