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Kitchenware News & Housewares Review Show Daily Tuesday, March 5, 2019 4 Alpha Guardian: Investing in People and Products By Ashlee Campbell, Marketing Consultant, Alpha Guardian A variety of factors are contributing to a rise in secure storage needs across all U.S. households. Co-living is a budding trend in larger cities that addresses affordable housing with communal style spaces. The rate at which natural disas- ters are devastating different parts of the country continues to increase. Individual wealth is rising, and in 2017 the median U.S. household income hit a record high of $61,372, according to the U.S. Census Bureau. The number of guns continue to exceed the number of people in our coun- try and according to the Small Arms Survey (2017), approximately 27 million U.S. households own at least one firearm but do not follow responsible storage practices. So where does Alpha Guardian come in to all of this? As a company built on core values, we take immense pride in our products and the people that back them. With an everyday focus on contin- ual improvement, we believe in develop- ing our team to their highest potential in order to manufac- ture the best possi- ble safes to protect an individual's most prized posses- sions. Investing in both our people and our products allows us to deliver against consumer needs. Over the past year, Alpha Guardian has not only expanded its range of leading brands and products, but we've enhanced our organizational capabilities with newly added company resources. From the largest of home safes to small, portable locking storage cases, Alpha Guardian brands are positioned to Neatfreak Comes Out of the Closet 'IN PLAIN SIGHT' Small urban spaces, lofts and open floorplans are a continuing trend in new condo and home construction for 2019. More Millennials, Baby Boomers and empty nesters are downsizing and mov- ing into urban areas where space is at a premium, and designated storage areas such as closets are often not part of the construction plan. In open floorplans, it's often tricky to delineate one space from another, which means storage intended for one function can easily spill into another, giving rise to a more minimalist lifestyle. This has been the catalyst for the latest home décor and organizing trend of IN PLAIN SIGHT (Home Organization Market in the US, 7th Edition, Industry Study #3205). This means items that used to be stored behind closed doors and hidden from view are now in plain sight for all to see, so one must be more thoughtful about how storage looks. Storage now becomes part of the décor and must be fashionable as well as functional, allowing consumers to utilize more space without giving their room a clut- tered appearance. The designers at neatfreak! The Home Organization Company have mastered form, function and fash- ion to bring you the Modular Freestanding Storage. This stor- age unit has been designed to add storage and enhance a room's functionality while remaining subtle so as not to distract from a room's décor. Storage in plain sight! The Modular Freestanding Storage can be assembled in many different con- figurations to suit the storage needs of Continued on Page 61 Continued on Page 61 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IH+HS OR IHA Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Susan Stein Customer Service Managers Anthony Socci Associate Publisher Marcos Morhaim Senior Account Manager Adrian Chacon • Andy Hartnett • Stephen Mather Beth Painter • Danny Ranney • Bo Robinson Account Managers Tara Neal Director of Operations Jay Watson • Hannah Stefanovich • Margaret Oser Show Logistics & Distribution Enrico Cecchi European Sales Kitchenware News & Housewares Review Show Daily is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder