Issue link: http://osercommunicationsgroup.uberflip.com/i/1083786
Kitchenware News & Housewares Review Show Daily Tuesday, March 5, 2019 4 2 2019 Best of Show Jan is Ready for Her Close Up By Kris Mason, Director of Brand Innovation, Just Jan's Up until now, when customers pick up a jar of Just Jan's they have no idea who Jan is. Even at in-store appearances, peo- ple are often shocked to find out that the person they are talking to is actually the Jan behind Just Jan's. Over years of being in business, Jan has enjoyed this small bit of anonymity. Never one to toot her own horn, Jan liked the idea that despite having created some of the best spreads on the market and having prod- uct in stores nationwide, she was still just Jan. While she's still just Jan, more people may begin to recognize her at those in-store appear- ances. They may have seen her in a YouTube commercial, 19,000 views, or perhaps they saw her featured on an episode of "Meet Your Maker," with over 25,000 views, as of this writing, on Facebook. Wherever they saw Jan, cus- tomers are going to be able to put a face to the brand Just Jan's, and that's most important. Following a 20 year plus film career, Jan is no stranger to working behind the scenes. In fact, it's where she's most comfortable. Over the last few years, though, Jan has undergone a bit of a transformation. Beginning with a baptism by fire on QVC, Jan has been getting more and more com- fortable being the face of the brand. In 2018, she was able to make use of a number of multimedia opportunities, with appearances on a food podcast as well as a food radio show. 2019 will be another step in that direction as Just Jan's looks to expand its partnership with longtime digital content partner, SideChef. While expanded use of media to enhance consumer engagement will increase and improve over time, Jan still enjoys going out and meeting people face to face ... only now people may rec- ognize her first. Sea What's New from Legal Sea Foods and Stonewall Kitchen For over 60 years, Legal Sea Foods has delighted guests with its ocean-fresh fare and New England-inspired menu. Now, Stonewall Kitchen is proud to lend its specialty food expertise to bring signa- ture sauces, condiments and more from Legal Sea Foods' kitchen to your cus- tomer's table. For this initial product launch, Stonewall Kitchen focused on creating exceptional versions of classic seafood accompaniments, taking inspiration from the recipes that Legal Sea Foods crafted for its menu. Famous for its jumbo shrimp, lump crab cakes and New England clam chowder, among many other delicious dishes, Stonewall Kitchen created complementary condiments for pairing with at-home versions of these restaurant favorites. This includes new pantry staples like the House Tartar Sauce, House Cocktail Sauce and House Vinaigrette. The House Tartar Sauce fea- tures tangy pickle relish, notes of dill and a creamy, aioli-like texture that's perfect with just about any fried food, while tomatoes and horseradish give the House Cocktail Sauce a light, zingy flavor for an excellent dip to serve with chilled shrimp or dollop on top of freshly shucked oysters. A gar- den salad drizzled with the expertly balanced House Vinaigrette makes for a winning side to complete any meal. Of course, with Stonewall Kitchen at the helm, this line also contains a few surprises. Take the Chipotle Tartar Sauce, which adds spicy, smoky pep- pers into the mix for a product that imparts a Southwestern kick to every- thing from fish sandwiches to French fries. Or, try familiar flavors in a new way with the Lemon Dill Aioli. It's creamy, herbaceous and tangy from the inclusion of both lemon juice and oil, replicating the typical squeeze of citrus and sprinkling of dill that finishes off fish, only in a dippable, spread- able form. Rounding out the launch is the two- for-one Lemon Dill Marinade & Dressing, the Spicy Cocktail Sauce, which has an extra dose of horseradish plus jalapeños and chili powder for heat, and the simple-yet-sensational Oyster Crackers that go swimmingly with any chowder, soup or stew. Tasty and quality made, these products will have your customers hooked from the very first bite! "Life's Best Served with Jarlsberg" Campaign Extends in 2019 An interview with Valerie Liu, Marketing Manager, Norseland, Inc. KNSD: For the first time in many years, Jarlsberg ® launched a 2018 consumer marketing test. Tell our readers about that. VL: Jarlsberg made a big splash in the northeast in 2018; we tested a campaign called 'Life's Best Served with Jarlsberg.' Targeted towards older Millennials and Baby Boomers, we brought Jarlsberg to life by highlighting the powerful memories people build around food. From the memorable to the mundane, Jarlsberg transforms meals into memories. The campaign was very successful – we even debuted digital bill- boards in Times Square! We were nomi- nated as a finalist for the 2018 Online Marketing Media and Advertising awards, alongside Johnson & Johnson and Toyota. The campaign will extend in 2019 – we're thrilled to be able to share our story, delicious recipes and fun moments with new and existing con- sumers alike. KNSD: How has Norseland's overall approach to brand building evolved? VL: We're finding that even in the digital age, nothing replaces the experience of tasting and learning about the cheese in person. We couple our digital presence – focused on sharing recipes, working with influencers and seasonal giveaways – with experiential projects. Old Amsterdam completed a sampling tour around the northeast, activating at wine, food and art festivals. Jarlsberg also launched a 16-day pop-up in New York City. Visitors enjoyed samples and learned how to pair delicious cheese- boards for the holidays. We were also conscious of creating fun photo opportunities that people would naturally want to share – like our giant Jarlsberg wheel swing with a farm backdrop, complete with adorable cows. When the digital strategy can be inter- woven with in-person experi- ences, that creates a stronger 'brand moment' that carries over to shopping trips. KNSD: Looking forward to the next year, what do you view as the biggest opportunities, and why? VL: There will continue to be opportuni- ties around snacking for both kids and adults. Gen Z is adventurous – when snacking at school, they want more than the traditional mozzarella stick. For adults, cheese checks all the health marks that matter today – it's high in protein, low in carbs, high in calcium. Many cheeses even contain natural probiotics that are fantastic for gut health. Cheese is also ketogenic diet friendly, which has been a massive eating trend. Norseland offers snacking products that cover the whole spectrum. For kids, Parmissimo launched 1,2,3Cheese!, with cheese, breadsticks and juice. Cheese Fusions has craveable, bold flavors like Fiery Habanero and Smokey Chipotle. Jarlsberg has an individual snack format, and Old Amsterdam has bite-sized gouda; Garcia Baquero has a tapas plate with three of their cheeses, pre-sliced – perfect for picnics or parties! Clarifying health benefits on exist- ing products is also a huge opportunity. For example, we've seen from social and search that many shoppers don't under- stand why Jarlsberg is lactose-free, even if that is a claim that matters to them. We are constantly developing new communi- cation, so consumers feel informed and confident when they shop the specialty cheese case. For more information, go to www .norseland.com or call 203.324.5620.