Oser Communications Group

SEMA18.Oct30

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Aftermarket Daily News Tuesday, October 30, 2018 4 2 Lightforce in Great Shape with Upcoming Release of Easy-to-Install Striker LED Driving Lights Lightforce – the premier overlanding illumination brand, is excited to announce that its revolutionary Australian designed, engineered and manufactured Striker LED Driving Lights were released in Australia in May 2018. With a stylish rectangular form fac- tor for a cool look on any 4X4, SUV or ute, and great all-round performance, this new product from the leader in per- formance lighting is sure to be a hit. A pair of Striker LEDs will be offered to consumers with a complete DIY Installation Kit – the first kit of its kind in the Australian marketplace – for only $599AUD inc GST. This makes Striker LED more than just a set of driving lights, they are a great value driving light system. Each DIY Installation Kit will con- tain two Striker LED lights, a complete wiring harness, plug-and-play adaptors for your headlight's high beam, a dash- board switch and all the consumables anyone needs for the install. For the first time on a driving har- ness, all the wires are individually labeled so the consumer can't go wrong. All they need is a few tools to bolt the lights to their vehicle and con- nect them. Simple user instructions are included, and they can go to lightforce.com or Lightforce's Youtube channel to watch videos of installation onto different vehicles. "This Australian made product has been designed to be installed by anyone with basic knowledge of what goes on under the bonnet," says Tarnia Conti, Lightforce Chief Operations Officer. Lightforce is known for premium high performance lighting, and Striker LEDs are designed to perform to consis- tently high standards. Its IP68 and IP69k ingress protection rating means they can handle a creek crossing and a high pres- sure washdown after an adventure. With reduced radio interference technology included, you can listen to the radio with- out static. And a range of modular filters lets you modify the lights to suit your driving conditions. Tarnia Conti says, "Lightforce engineers have worked closely with our customers, resellers and skilled auto electricians to develop a high-perform- ing, easy-to-install driving light." "We know that many drivers pur- chase lights, only to then realize they need to purchase a wiring harness for an extra $100 and then have it fitted by a professional installer which further adds $150-$200 to the final investment." Tarnia Conti says, "Lightforce's Engineering, Design, Sales and Marketing teams have worked tirelessly to develop the perfect Australian-made LED Driving Lights with DIY Installation Kit and are proud to offer it at a price within reach for anyone who wants the power of Lightforce on their vehicle." Lightforce will always be dedicated to innovation in high performance light- ing. It has a history of challenging the design parameters and has won numer- ous awards for its driving, portable and tactical lights over the years. Striker LED continues to reinforce its reputation of designing and manufacturing the lightest, brightest, best aftermarket lights on the market – right here in Australia. Features that set Lightforce apart: Filters – Modular and Colored Light force's unique modular filter sys- tem has been carried across its entire range. There are three primary filters available: a spot filter comes standard and delivers a virtually unaltered beam. It protects your light's lens; a wide filter disperses some of the light into a wide (letterbox) beam pattern aiding periph- eral vision on windy roads and 4WD applications; and, a flood filter, which further disperses the light into a 'ball,' suitable for campsites, workshops and high-performance scene lighting. EMC Shielding for Reduced Radio Interference Hours of static coming out the radio is nobody's idea of fun. Whether you are on a mining site, commercial road user, off-road adventurer – the Lightforce LEDs are independently tested and will not interfere with your UHF radios or favourite radio channel. It does this by adding extra shield- ing around all the drivers on the PCB board. Yes, it costs a bit more but it believes it's worth it to prevent the radio interference. LED Chip Selection LED chips, irrespective of their brand are manufactured and then classified like gemstones. The classification process ensures all chips are tested for performance and quality, and then placed in the appropriate bin. Higher performance chips are binned and priced accordingly. Lightforce only select the highest quality LED chips available to ensure optimum performance and color tem- perature. Color Temperature Like all Lightforce LED lights, the color temperature is set to 5,000 Kelvin. Others have LEDs ranging between 6,000 and 7,000k, which causes a ghostly blue hue and glare that can lead to eye fatigue and lack of definition on the road. Its specified color temperature of 5,000K minimises glare off objects and reflective signs when driving at night. Lightforce pride itself on produc- ing the best performing light without compromising road safety of both the driver and of the oncoming traffic. Designed for Tough Global Conditions Designed, engineered and manufac- tured in Australia, not only do products need to cope with harsh conditions, it must also meet those of its partners in the USA, Sweden and the many other countries it exports to, where tempera- tures range from -40 degrees below freezing to scorching conditions well over 40 degrees Celsius. Brackets and Mounting Options The unique bracket system of Lightforce lights has been carried across the latest lights in our range including the HTX, Genesis LED and Venom LED. Made from a composite glass-filled nylon, they can withstand greater vibra- tion than metal brackets. They are designed specifically for Australian ter- rain. In a country where almost 80 per- cent of its roads remain unsealed, this feature is a no-brainer for the true off- road warrior. But the design thinking doesn't just stop at the material. The brackets are also reversible, which gives you flexi- bility to position the light according to the fitment constraints. Lightweight and Versatile The consumer obviously won't be car- rying the light by hand, but weight and wear and tear on your vehicle go hand- in-hand. Most driving lights weigh between 2.5-4kg each and some brands don't include the bracket in their calcu- lation. Lightforce lights weigh in at just 1kg each, including the bracket. The HTX, its largest light weighs only 2.3kg including the bracket. This ensures that all nudge bars, bumpers or bull bars are more than adequate for these lights. You don't need to engineer stronger tabs and they can be readily mounted to SUV nudge bars with bar clamps. IP69K Ingress Protection IP ratings are important when you want to give your car a good high pressure washdown after the adventure. While other IP ratings like IP67 and IP68 might be adequate for average driving conditions, only IP69k guarantees pro- tection against regular moisture and dust as well as punishing close-range high pressure, high temperature spray downs. 35 years of Innovation in High Performance Lighting Designed in Australia, Lightforce prod- ucts are tested in some of the harshest environments in the world including the USA, Australia, Sweden and Africa – places with extreme terrain and climate differences. The Lightforce head office is based in Adelaide, South Australia and employs over 70 trained staff. The busi- ness has evolved into a sophisticated combination of designers, engineers, quality systems, product management, warehousing, sales, customer service and manufacturing functions across two primary locations in Australia and the USA. Lightforce continues to see growth in customer loyalty and confidence right around the world. EnerSys Showcases Expanded ODYSSEY Battery Product Offering at Show EnerSys the manufacturer of ODYSSEY batteries, is showcasing its expanded ODYSSEY battery product offering at show. The ODYSSEY Battery booth fea- tures the new ODYSSEY Performance Series 49-950 and 94R-850 batteries. The batteries are designed for a wide range of popular Jeep, Dodge, Chevrolet and some BMW and Mercedes-Benz vehi- cles. Also on display is the ODYSSEY Performance Series 8D and 4D batteries, which are designed for use in various applications such as marine, Recreational Vehicle (RV), bus, back-up generator systems and commercial truck applica- tions. The ODYSSEY Performance Series 8D and 4D batteries are currently scheduled to be available by the end of 2018. "Since the 2017 SEMA Show, we've continued to expand our product line to meet the growing power demands of var- ious vehicle applications," said Alan Kohler, Transportation and Specialty Marketing Manager at EnerSys. "And with the addition of the 8D and 4D bat- teries, we will be able to provide cus- tomers with a solution that is capable of offering power to a breadth of unique applications." Attendees who visit the booth also have the opportunity to learn about ODYSSEY battery portable charges, ODYSSEY battery hold down kits and ODYSSEY battery terminal adaptor kits. ODYSSEY batteries feature a three- to 10-year service life and two-year stor- age life at 77 degrees. They are vibration resistant, classified as "non-spillable" by the U.S. Department of Transportation and include a limited three-year full replacement warranty. For more information on EnerSys and its full line of products, systems and support, visit www.enersys.com. About EnerSys EnerSys, the global leader in stored energy solutions for industrial applica- tions, manufactures and distributes reserve power and motive power batter- ies, battery chargers, power equipment, battery accessories and outdoor equip- ment enclosure solutions to customers worldwide. Motive power batteries and chargers are utilized in electric forklift trucks and other commercial electric- powered vehicles. Reserve power bat- teries are used in the telecommunica- tion and utility industries, uninterrupt- ible power supplies and numerous applications requiring stored energy solutions including medical, aerospace and defense systems. Outdoor equip- ment enclosure products are utilized in the telecommunication, cable, utility, transportation industries and by govern- ment and defense customers. The com- pany also provides aftermarket and cus- tomer support services to its customers from over 100 countries through its sales and manufacturing locations around the world.

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