Issue link: http://osercommunicationsgroup.uberflip.com/i/960894
Gaming News 1 5 Friday, April 20, 2018 store letting me know that an item on my wish list just came in. Over coffee, I "try on" the dress virtually using the store's AR app on my phone. Between client meetings, I walk past the store. A reminder from the store pops up on my phone, with a customized discount offer. Who can pass up a deal? So, I make the "one click" purchase. Meanwhile, a salesperson is notified and prepares my purchase for pickup. To check out, I simply collect my package at the checkout area and the automated scanner records the purchase and charges my account. I'm out of the store and back at the office in minutes. As I leave, I get a thank you text that mentions an invita- tion-only sale the next week. Backed by big data and analytics, the shopping experience will be highly per- sonalized, seamless and frictionless. By leveraging every medium, the retailer can deliver in-the-moment customer engage- ment, forge deeper relationships with their customers and engender powerful, lasting customer loyalty. Digital technology and the torrent of data it produces will also help the enter- Ericsson (Cont'd. from p. 1) prise optimize operations as never before, down to shelf space, lights and refrigerator usage. Smart and autonomous logistics and transport and even autonomous driving and drones will become commonplace. For Information Communications Technology players, the digitalization of retail will reap tangible benefits – new global revenues of $140 billion by 2026, according to the Ericsson 5G Business Potential Report. Innovations in customer experience alone will bring in $43 billion, and operational efficiencies will save another $35 billion from applications such as chat robots for customer service and smart sensors for equipment maintenance. Much of this requires the power of 5G. 5G provides retailers with high- speed in-store connectivity for rich con- tent delivery, low latency enabling mobile AR/VR applications without queasiness, and a continuously secured and reliable connection for a seamless shopping experience. Grabbing new business opportunities as they unfold, retailers will be able to grow year-on- year sales via multiple channels that reach inside of, or exist apart from, their brick and mortar stores. La Crosse Technology Innovation "One of the unique characteristics of La Crosse Technology ® is that all operations from concept research and development through manufacturing and distribution are completely 'in-house.' As a result, we can take an idea from dream to drawing board to distribution in very short order. And, we always operate on the imagina- tive, leading edge," said Allan McCormick, President of La Crosse Technology. Founded in 1985, La Crosse Technology is a privately held, multi- national company with a small-town phi- losophy of providing customers with high-quality, innovative products and superior customer service. La Crosse Technology designs, manufactures and markets advanced-technology weather instruments, atomic clocks (calibrated daily to the atomic time standard of the National Institute of Standards and Technology), office and decorative clocks and other weather monitoring and measuring devices, with operation cen- ters in the United States, Europe and the Asia Pacific Region. As the exclusive selling agent, La Crosse Technology introduced atomic time to the U.S. market in 1991 and it remains on the cutting edge of this tech- nology in America today, with its most recent addition to the atomic family – the UltrAtomic ® wall clock. You can find La Crosse Technology products available for purchase at thousands of leading con- sumer electronics, outdoor retail, special- ty catalog, department stores and hard- ware and home centers across North America. Continuing the spirit of innovation at La Crosse Technology, the newly released Professional Remote Monitoring Weather Station with built-in Wi-Fi con- nects you to your home anytime, any- where with the La Crosse View ® App. The sleek, thin and innovative display features a gun metal finish which blends well into any home or office décor. Once paired with the state-of-the-art La Crosse View App, it is the leading system in pro- viding precise indoor and outdoor envi- ronment information, right from your own home's backyard to the palm of your hand. With a colorful easy-to-read display, enjoy all of the weather information you need viewed on the station or from your smart device no matter where you are on the go. By having the built-in Wi-Fi mod- ule, you'll have real time forecasts from the National Weather Service, time and date information from the National Institute of Standards and Technology and the ability to cus- tomize personal mes- sages through the La Crosse View App, which displays right on your weather station. In addition, the app allows friends and family to monitor your micro-envi- ronment via any smart device, without the inconvenience of sharing user names and passwords. La Crosse Technology's team of well-trained product developers ensures that its products look just as great as they function, from the station itself to the newly designed advanced sensors – their form is just as groundbreaking as their performance. La Crosse Technology continues to be a world leader in atomic time and weather instruments, appealing to all levels of weather enthusiast, from the casual observer to the serious weather bug. For more information, go to www .lacrossetechnology.com. Samson Go Mic Mobile – Adding Superior Audio to Smartphone Videos The rise of DIY YouTube channels, the social media explosion, video blogging, mobile journalism and electronic news gathering have led to a revolution in video content; content often self-pro- duced on tablets and smartphones. While the pixel count, lens quality and process- ing power of smartphone cameras have reached dazzling new heights, the onboard audio quality hasn't really kept pace. That's where the Samson Go Mic Mobile comes in. Billed as the first Professional Wireless System for Mobile Video, the Samson Go Mic Mobile is an enhanced audio capture system created for today's on-the-go producers. Combining proven microphone expertise and innovative wireless technology, Samson has created an easy-to-use package that delivers a dramatic improvement in voice clarity and audio fidelity. The Go Mic Mobile system is available paired with either the Samson Q8 wireless handheld dynamic microphone transmitter, or with the Samson LM8 lavalier microphone and wireless beltpack transmitter. Either microphone option can be purchased individually and added on to create a cus- tomized dual-mic configuration. Choose a mixed stereo signal, or output each channel separately to ease post-produc- tion down the line. "The Go Mic Mobile offers superior audio quality that lets me go live confi- dently at a moment's notice," says YouTube marketing maven Derral Eves. Certified by YouTube for Audience Growth, Eves is a video marketing con- sultant who has worked with some of the biggest brands in the world. "I pro- duce an enormous amount of video content, and this system is fantastic for conducting my one-on-one inter- views. Plus, the Go Mic Mobile is simple to use, making it the perfect choice for any video blog- ger." At the heart of the package is the Go Mic Mobile receiver. This compact 2- channel wireless receiver delivers a clean, low-latency digital audio signal directly to any iOS device, smartphone, tablet or laptop via a single USB cable. Lightning, Micro-B and USB-C cables are included to ensure the proper connec- tion. An analog output can provide signal to DSLR cameras and field recorders. The wireless design offers unparalleled levels of mobility, and eliminates unsightly wires from the video frame. Operating in the 2.4GHz wireless band, the Go Mic Mobile auto- matically seeks out the cleanest available channel to deliver a crystal clear audio signal, while achieving up to a 100-foot (line- of-sight) range. Adjustable brack- et arms and/or hook-and-loop fas- teners connect the Go Mic Mobile receiver securely to any smartphone or tablet. The tripod adapter and DSLR shoe-bracket provide additional camera- mounting solutions. Inside, the recharge- able lithium-ion battery keeps the system running for up to 13 hours. Samson USB microphones gave voice to the podcasting crowd, and its original Go Mic changed the face of VOIP and webcam communications. Now, with the Go Mic Mobile, Samson is set to revolutionize the way mobile con- tent creators capture audio for video. For more information, go to www .samsontech.com. Virtual Reality Sound: What is It? Why Do You Want It? By John Kasha, Chief Executive Officer of KAI Technology Inc. We all hear sound differently. Maybe it's background noise, or just enjoying the artist's creativity either with their instru- ments or voice. Sometimes, we struggle to hear something creative in the mix we like and raise the volume up to hear it, but it doesn't help. Introducing the m.e.™, a small device that boosts, expands and takes your listening experience to a whole new dimension in sound. Here's how it works. The m.e. brings all the hidden details of a song to life so you can hear everything. It's like being in the recording stu- dio. It's an immersive experience. You really feel like you are actual- ly there, on stage, with the musi- cians. The m.e. gives your music depth, dimension and definition making your listening experience the best it can be. For example, you're listening to a great song you have heard hundreds of times, but since the instruments or back- ground vocals have been compromised for MP3, you don't even realize you are missing out on half the music. m.e. revives your music so you now hear more of the song's original arrangements. Instruments sud- denly appear in the mix, vocals pop, the music sounds alive. m.e. can be used on every piece of audio equipment in your life. From headsets to car stereos, home entertainment to in-flight infotain- ment, the m.e. will change the way you hear sound forever. For more information, go to www .getmeaudio.com.