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Gaming News Friday, April 20, 2018 6 All Bets Are On – Casinos Profiting from Bowling Casinos across the country are discover- ing the highly profitable bowling busi- ness, which brings in additional foot traf- fic, lengthens visitor stays, diversifies the customer base and drives repeat visits. "We wanted to add activities the whole family can enjoy," said Christina Black, Manager of The District at Choctaw Casino Resort in Durant, Oklahoma. "Over the years, we've con- tinued to add different amenities and activities for our guests to enjoy." Bowling generates a better-than- average return on investment, as well as exceptional cash flows. Brunswick Bowling research shows that the revenue for larger bowling entertainment centers averages over $100,000 per lane, with some reporting as high as $200,000 per lane. The actual revenue per square foot for any facility will, of course, depend on the entertainment mix and other factors. "Bowling has exceeded our expecta- tions. We believe the investment in this facility was well spent," said Black. As casinos look to diversify and nav- igate the increasingly competitive land- scape, bowling offers a unique solution that provides increased guest retention and incremental food and beverage sales, boosting bottom lines. Today's bowling entertainment centers are accomplishing this using what is considered a "hybrid" model. By combining bowling with a multitude of complementary entertain- ment venues, hybrid centers typically feature two distinct bowling venues: one, a more traditional family entertainment area, featuring a larger number of lanes, and the other, a boutique bowling experi- ence, usually provided in a more private room with a smaller number of lanes. Industry research shows that with the sig- nificant annual revenue generated by larger bowling entertainment cen- ters, many centers realize an impres- sive return on their invested capital within the first year. But the invest- ment isn't only financial – it's com- munal. "Bowling is multiplayer, interactive and even collaborative. The physical nature of the action and the excitement of healthy competition all aid in the com- prehensive wellness goal the community has for its members," said Adam Saks, Chief Operating Officer at UltraStar Multi-Tainment Center at Ak-Chin Circle. "The bowling center is important to our community in many ways. First and foremost, it is a complete departure from gaming. It invigorates the young while energizing the elders. Our bowling center also dramatically increases avail- able employment opportunities for com- munity members 16 and older." The successful bowling center draws customers in and keeps them coming back. Creating that environ- ment requires a strategic partner with a signifi- cant depth and breadth of experience, combined with staying power and a commitment to providing ongoing sup- port. With more than 125 years of experi- ence and products installed in more than 70 percent of the world's bowling cen- ters, Brunswick Bowling is the best- known and most-trusted name in the game – adding value to every aspect of the business. The bottom line? No matter what assistance is needed to get the most out of a new bowling center, investors can count on Brunswick to deliver state-of- the-art products and exceptional service. For more information, go to www.brunswickbowling.com/casino/ or stop by booth #415. Lehigh CustomFit: The Leader in Managed Corporate Shoe Programs Having a corporate shoe program is ben- eficial to increasing the likelihood that employees wear slip-resistant shoes while on the job. This reduces the amount of slips and falls and lost productivity that results from an injury, the cost of insurance premiums and worker's com- pensation claims. As a branded service of Lehigh Outfitters, Lehigh CustomFit is the leader in managed corporate slip-resis- tant shoe programs because of the many services that can be customized to fit your specific workplace, employee and safety needs. Always a step ahead, Lehigh Outfitters established an innovative and comprehensive online solution called CustomFit that has revolutionized the industry by removing the limitations of all other safety footwear models. Your staff can quickly and conve- niently order their work shoes through a dedicated website via desktop, tablet or phone and no longer have to stand in line in the rain at a shoe truck with limited selection of styles and sizes. Lehigh CustomFit also offers free on-site kiosks as another unrivaled cus- tomized option for quick and easy order- ing. With over 20 in-demand slip-resis- tant footwear brands such as Skechers Work, Alegria, Fila, Reebok, SkidBuster, Sanita, Dr. Scholl's Work and more, Lehigh Outfitters offers unlimited selection and variety. Choose to offer the entire catalog to your team or a select group of styles that specifi- cally fits your work environment and guarantees they wear the proper footwear for the job. This efficient model allows lower overhead, which is reflected in product pricing with an average savings of up to 25 percent over traditional retail prices. Lehigh CustomFit offers several payment options including subsidy, pay- roll deduction and vouchers and can cus- tomize to your compa- ny's specific allotments and restrictions. Lehigh CustomFit also offers partial pay if an employ- ee orders over an allot- ted amount and has a remaining balance. The Command Center dashboard provides the control of tracking and reporting for more accurate budgeting and planning and reducing program abuse. The invoicing structure allows you to choose to be billed daily or weekly and by specific location, account or purchase order, giving you greater control and management of your footwear budget. With Lehigh CustomFit's Pledge $10,000 Guarantee on slip-resistant styles, it stands behind its products and pledges up to $10,000 towards any paid worker's compensation claim by anyone wearing a pair of SlipGrips purchased through a payroll deduction plan or 100 percent subsidized company purchase, following required guidelines. Lehigh CustomFit also offers a 60-Day Comfort Guarantee on its slip-resistant styles. If the wearer is not completely satisfied with the comfort of the shoes, they may be returned within 60 days for a full refund, follow- ing required guidelines. Lehigh CustomFit's mis- sion is to alleviate your burden of manag- ing a safety footwear program with exceptional services, selection and sav- ings. Corporate customers such as Majestic Cruise Lines, Sodexo and FedEx, to name a few, can testify that it does it exceptionally well. Lehigh Outfitters is owned and oper- ated by Rocky Brands, Inc., a leading designer, manufacturer and marketer of quality footwear and apparel marketed under a family of top brand names including Rocky ® , Georgia Boot ® , Durango ® and Creative Recreation. To learn more about the customized shoe program, call 800.444.4086, email customfit@lehighoutfitters.com or go to www.lehighcustomfit.com. Genovation Cars: The Green Car Company By Steve Keyes, Communications Director, Centigrade for Genovation Cars Genovation's long-term goal is to be a premier provider of high performance sustainable automobiles. Genovation is committed to advancing the state of the art in EV technology with the knowledge that performance EVs will accelerate the delivery of sustainable products for future generations. The Genovation GXE Corvette all electric supercar has broken several significant world records on mul- tiple occasions while reimagining an American icon. Genovation is raising the bar in energy storage, propulsion, com- posite and suspension technologies. We ask our customers to join us on this jour- ney. In recent years, several issues have converged to create a demand for the kind of vehicle Genovation builds: Climate change, due to high car- bon dioxide emissions, is now a wide- ly accepted fact. As a global commu- nity, we must all take whatever actions we can to reduce harmful greenhouse gases. A recent draft report from the US Government titled Climate Science Special Report finds it "extremely likely that more than half of the rise in temperature over the past four decades has been caused by human activity." There has been an increase in the awareness of the negative effects of air pollution, especially on the young and old. The World Health Organization has estimated that up to 2.4 million people a year die from caus- es directly attrib- uted to air pollution. Research has shown a correlation between air pollu- tion and the inci- dences of asthma, particularly among children. As atmospheric CO 2 levels rise, the gas dissolves into our oceans, causing the water to become more acidic. Ocean acidification negatively impacts biodi- versity and is particularly damaging to shellfish and kelp, putting fisheries around the globe at risk. The Genovation team is comprised of a small and capable group of engineers and automotive experts that are commit- ted to building world class products. In order to achieve this goal, Genovation has teamed with one of the world's preeminent contract manufacturers, The Prefix Corporation, to make the GXE a reality. Steeped in Detroit and European automo- tive know how, Prefix is help- ing make the GXE a stylish, robust, world class electric supercar. At the same time, we have teamed with a number of small- er technology companies, like Stafl Systems, that bring a fresh approach to innovation in the automotive sector. The combination of large and small, of tradi- tional and new organizations, has result- ed in the creation of the world's fastest certified street legal electric supercar, the Genovation GXE. For more information, visit www .genovationcars.com.