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Gaming News 1 7 Friday, April 20, 2018 its online solution to save you an average of up to 25 percent over traditional retail prices. Lehigh CustomFit saves you time by taking you out of the shoe business and alleviates the burden of typical shoe pro- grams. It can be a time-consuming headache and hassle. Lehigh CustomFit can fix that – it's what it does. All of the tools and services work together to provide flexibility so that you can customize and control as much or as little as you want or need to fit your par- ticular business and workload. Utilizing the Data Exchange service, you can opt to order your employee's shoes or have them order their own. They can ship to your work location or direct to the employee's home so that you don't have to touch them. You can customize your footwear selection by department or location to avoid employees ordering the wrong styles for their specific jobsite. You can set employee eligibility to auto- matically reset to increase security and eliminate abuse. The Command Center shows you individual stats, orders, purchases, returns and more for easy reporting, tracking and control. You can confirm your employees have ordered, see when they received their shoes, know which Lehigh CustomFit (Cont'd. from p. 1) styles are more popular – all allowing you to more accurately plan and budget. Lehigh CustomFit offers several employee payment options including subsidy, payroll deduction and vouchers and can customize to your company's specific allotments and restrictions. It also offers partial pay for orders with any remaining balance. Along with the premium SlipGrips styles, Lehigh CustomFit offers over 20 in-demand slip-resistant footwear brands such as Skechers Work, Alegria, Fila, Reebok, SkidBuster, Sanita, Dr. Scholl's Work and more. Choose to offer the entire catalog to your team or a select group that specifically fits your work environment and guarantees they wear the right shoe for the job. Your staff can order their work shoes through your dedicated website via desk- top, tablet, phone or one of the free on- site kiosks. Lehigh CustomFit's mission is to alleviate your burden of managing a safe- ty footwear program with customized tools, services, selection and savings. Lehigh CustomFit does it exceptionally well and is always a step ahead. To learn more about the customized shoe program, call 800.444.4086, email cus- tomfit@lehighoutfitters.com or go to www.lehighcustomfit.com. re-investment concepts and strategies from some of the casinos we worked with. From this, we were able to develop our Casino Continuity Program. We've experienced phenomenal growth the past 15 years and I credit that to our 100 percent focus on helping casino execu- tives generate incremental revenue and net profit from their existing operations. GN: There are a lot of companies offer- ing loyalty marketing programs and products. How is Imagine This different from the competition? PP: Imagine This is the originator of the Casino Continuity Program – the most profitable casino promotion we know of. Quite honestly, we're the only company that can help a casino design and imple- ment this type of program. Over the years, we've invested heavily to develop techniques, tools, services and products to make it a one-of-a-kind program. Others have tried to knock us off, but they simply can't match our experience, resources and reputation. Ours is a true full-service approach, with an in-house team to handle program servicing, data analytics, creative services, inventory management, product development and importing. GN: What is the ROI like for gaming Imagine This (Cont'd. from p. 1) operators who work with Imagine This? PP: ROI is important, but needs to be stat- ed in context. As a general manager once said to me, "I can't deposit ROI, but I can deposit profit." This stuck with me and I've found that casino executives are most- ly concerned with bottom line profit. They're looking for something that will add incremental revenue and profit to what they're already doing. To answer your question specifically, ROI for our Casino Continuity Program ranges from a low of 150 percent to 900 percent, depending on factors such as market demographics, tax requirements and strength of a casino's database. What's important to know is, because we take a data approach when designing programs, we ensure that they are profitable for our clients 100 percent of the time. Our post analysis data analytics back up the results each and every time! GN: How does the company go about getting new clients? PP: In the beginning, it was good old fashion cold calling. Today, almost every new introduction is a referral from a happy client who also cares about our success, or a former client who has taken over a new property and asks us to come help support them at their new property. For more information, go to www .imaginethis.com or stop by booth #401. demographic." Brunswick Bowling Products offered support every step of the way, according to Robinson. "Our partners at Brunswick provided valuable assistance in facility design and project planning," said Robinson. "They were highly involved throughout the con- struction process in assisting with project management." "Our team was engaged from the very beginning of the process," said Shawn Butler, Director of Business Development at Brunswick. "We helped the Harrah's Cherokee team evaluate their business in a way they hadn't neces- sary looked at before. We worked with our partners to provide them feasibility studies, market data and conceptual ren- derings, and we arranged a number of site visits to other successful bowling centers to ensure that they had all the resources they would need to make an informed decision." Now approaching its first anniver- sary, the Harrah's Cherokee team has been impressed with the bowling addi- tion. The anchor attraction and its restaurant have become a focal point of the casino's offerings, bringing increased traffic both to the expansion and to that particular wing of the casi- Brunswick Bowling (Cont'd. from p. 1) no, while also retaining customers as they're leaving the large, 3,000-seat event center right outside. The 50,000- square-foot upscale bowling entertain- ment center offers a ground floor equipped with 16 Brunswick lanes, a bar, a restaurant and a redemption arcade area. A second floor with an additional eight Brunswick lanes pro- vides a unique indoor/outdoor bar that includes a covered patio with mountain views. In July of 2018, Harrah's Cherokee Resort will be opening a second location, just 80 miles south of its facility in Cherokee, North Carolina, less than a year after opening its first facility. "Bowling offers so much to these facilities. It's a business and community opportunity with an attraction that is accessible by all ages," said Butler. "We're excited to be partnering with Harrah's to bring this second location to life, and we look forward to the grand opening this summer." The bottom line? No matter what assistance is needed to get the most out of a new bowling center, investors can count on Brunswick to deliver state-of- the-art products and exceptional service. For more information, go to www.brunswickbowling.com/casino/ or stop by booth #415. Nanoptix's ability to answer their very specific needs. These are the type of meetings that continue to showcase Nanoptix's commitment to put customers and their needs first. With a new exclusive distributor in place, Nanoptix is extremely excited to enter this new year with SUZO HAPP. Nanoptix products are displayed at booth #865. As their printer of choice, Nanoptix Paycheck 4 TITO Printers will also be found within several gaming manufactur- ers' booths gaming machines as well. With this added coverage, NIGA Nanoptix (Cont'd. from p. 4) 2018 is shaping up to be the most excit- ing show it has had in years. In order to maximize time with customers, Nanoptix is meeting most of its manufacturing cus- tomers before show hours. This just shows the power of the NIGA showcase; the show continues to bring this indus- try's leading companies, products and people under one roof. Please contact your local SUZO HAPP representative to book your appointments or see Nanoptix directly at booth #865 to experience the ingenuity firsthand. For more information, go to www. nanoptix.com or stop by booth #865. From the hardships of owning a small business to watching it succeed and thrive, Leslie Goolsby's Christian beliefs inform her company's vision. This upcoming new year, Anchor Graphics has once again integrated both print and digital mediums into produc- tion. A new e-commerce website will fully serve the property management field, making it simple, convenient and Anchor Graphics (Cont'd. from p. 4) more accessible for customers to place an order. Since 1984, Anchor Graphics Labels & More has evolved along society, set- ting the example of how a company should interact with its clients. Serving the nation with a servant's heart, Anchor Graphics is truly The Rare Breed. For more information, go to www.anchorgraphics.com. Blaupunkt True Wireless Earbuds Blaupunkt, the iconic consumer elec- tronics brand is back in the USA for the first time since 1996. A company once renowned for its car audio technology brings a great selection of speakers and headphones for any occasion. Say goodbye to annoying earbud cables with the new Blaupunkt Wireless Earbuds with microphone. No strings attached, these earbuds are actually wireless and sound awesome. Bluetooth 4.1 streaming technology allows you up to 60 feet of range and offers quality sound without a single cable between the ear- buds or the device to create a genuine feel- ing of freedom and flexibility. Other features and specifications include: storage case to hold and charge the earbuds; 10 hours of talk time and music time; hands-free calling; enhanced bass for great sound, Bluetooth ver- sion: V4.1; drive: 8mm; bat- tery: 500Mah; impedance: 16ohms; product weight: 68g; working voltage: 3.2V-4.2V; sensitivity: -42db±2db; fre- quency range: 2.4-2.48Ghz; and distance: <10m.