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Construction Marketplace 2 3 Thursday, January 11, 2018 Ember Earns Silver for Sleek Design at 2017 IDSA IDEA Awards Ember Technologies, developers of con- sumer-facing temperature control tech- nology and creator of the world's first temperature controlled mug, took home top honors at the 2017 International Designers Society of America (IDSA) International Design Excellence Awards (IDEA). On August 19 at the 2017 IDSA International Design Conference in Atlanta, the company was named as a Silver IDEA Award winner in the Kitchen & Accessories category, demonstrating the way Ember continues to rack up awards for its innovation and design. Design experts from around the world judged the international design competition, sponsored annually by IDSA. Criteria include design innova- tion, user experience, benefit to the client, benefit to society and appropriate aesthetics. Ember worked closely with design firm Ammunition Group on the development of the Ember mug. "Ember solves a simple, yet univer- sal challenge faced by coffee and tea drinkers everywhere: keeping a hot bev- erage at the ideal temperature for an extended period of time," says Clay Alexander, Founder and Chief Executive Officer of Ember Technologies. "We wanted to show how a mug could be a work of art, beautifully designed and an object of desire. We worked hard to bring this product to life and Ammunition worked with us every step of the way. It's an incredible honor to be recognized by such an esteemed organization as IDSA." Ember's flagship product is the only temperature adjustable mug that keeps coffee or tea at a consistent drinking tem- perature from the first sip to the last drop. The company's patented temperature- control technology combines phase change cooling with microprocessor- controlled active heating, creating the world's most precise temperature control system. Launched in November 2016, Ember saw unprecedented success in sales and wide adoption from consumers. Ember is currently available at Starbucks stores across the country and online at Starbucks.com, Ember.com and on Amazon Prime. For more information, visit www.ember.com. Frigidaire Relaunches Brand, Rolls Out Integrated Marketing Campaign Frigidaire ® kicked off its brand relaunch with a major new marketing campaign. Since 1918, Frigidaire has created reli- able, easy-to-use products, from refriger- ators to dishwashers to cooking appli- ances, all designed to help consumers run their home, their way. Driven by this phi- losophy, Frigidaire has launched the "Your House Rules" campaign to cele- brate and champion the things that make every home unique. A commercial featuring Frigidaire's Black Stainless Steel collection of kitchen appliances with a pirate party twist was released and is running nation- ally. The campaign will also come to life with a digital-first approach through social media, Hulu, YouTube and paid search, among other platforms. Frigidaire rolled out its new, more modern visual brand identity with updat- ed colors, fonts, and photography online and in stores earlier this year. The "Your House Rules" campaign marks the next big step in re-introducing the brand to consumers. "Frigidaire is a brand that under- stands everyone has their own expression of home. Our vision is to change the con- versation from having the perfect home to enjoying the home that's perfect for you," said John Weinstock, Senior Vice President of Marketing at Electrolux North America. "Frigidaire helps con- sumers feel pride in the things that make them unique." To support the campaign and the brand's new look and feel, Frigidaire has also redesigned its website, placing an emphasis on ease of use and consumer engagement for both appliance shoppers and existing owners. A few of the new, interactive features tied to the advertising campaign include the Custom Doormat Creator, which allows users to create a digital doormat featuring their family's mantra and share it across social media. The website also features an Excuse Generator, a clever way to clear the cal- endar. Frigidaire will continue to roll out new components of the "Your House Rules" campaign, including advertising spots, digital influencer partnerships and experiential content into 2018. For more information, visit www.frigidaire.com. Technology in the Home the Key Ingredient to a Life Well-Run By Julie Link, Director of Research, Advertiser and Consumer Insights You might be working on boosting your home's IQ, but have you thought about your home's EQ? We're bringing more smart technology into our homes every day, and with that comes heightening expectations of how all those smart prod- ucts deliver on our emotional satisfac- tion. It's about bringing some emotional intelligence into the world of the smart home – adding some EQ to your home's IQ. It's not good enough that technology merely respond to our requests; con- sumers expect technology to anticipate needs by learning patterns, moods and if/then sequences. Technology that antic- ipates needs, rather than reacting when called upon, will win the hearts of con- sumers. Better yet, technology that can be forgotten is the very best scenario, according to our recent conversations with consumers on smart home technol- ogy. Physically and psychologically unobtrusive devices allow the house- hold to operate in a focused and bal- anced manner, free of technological complication. Four out of five of Scripps Networks Interactive Under One Roof panel members agree that "making my home convenient for daily tasks" is a benefit that smart home tech- nology offers. Household resets are key opportu- nities to integrate new technology at home. Life stage transitions like mov- ing to a new home, bringing a baby into the household or having an elderly par- ent move in help consumers justify smart home technology upgrades and new purchases. Each of these "resets" is an opportunity to grow an individual's IoT and build systems that not only work hard to keep the house- hold running at maximum effi- ciency, but also enhance the emotional satisfaction gained from our homes. There is a slow simmer on investing in technology for the kitchen. It may be that we like to go analog in the kitchen and create with our own hands. Consumers view kitchen- and bath-related technology as "nice-to-have," but not a top priority. These devices haven't proven their value yet in terms of money, time and countertop space, but they have the potential to deliver big on the biggest challenge – delivering efficiency that ultimately contributes to our emotional satisfaction at home. Since friends and family are the No. 1 resource for smart home tech- nology recommendations, a gift of a smart home product feels like a per- sonal endorsement. When products are received as a gift, consumers can easi- ly get over the hump of owning, installing and using technology in the home. A gifted smart home tech prod- uct acts as a gateway to curating a house full of technology that launches the homeowner into a well-run life. Frustrations arise when technol- ogy disengages individuals, or their loved ones, from each other. Camouflaging and enabling seam- less flow of technology in the home guar- antees we can maximize the sense of con- nection through minimizing technologi- cal distractions. Under One Roof is an internet-based community hosted by Scripps Networks Interactive that includes approximately 20,000 U.S. residents ages 18-64. The community is comprised of a national sample of consumers who are "lifestyle enthusiasts," recruited based on their interest in the home, food and travel cat- egories. The community is not intended to be representative of the U.S. general population. For more information, visit www.food networkadsales.com and www.hgtv adsales.com. KitchenAid Brings Signature Colors to Commercial-Style Ranges KitchenAid is now offering a way for home cooks to include its signature col- ors in a new, eye-catching way. Following the launch of the brand's pop- ular line of major appliances in the indus- try-first black stainless finish, KitchenAid is adding even more major appliances to the color lineup with the introduction of four new colors to its existing line of 30in, 36in and 48in non- steam commercial-style range models. "Our commercial-style ranges have consistently earned high marks with seri- ous home cooks who value the power and precision of a professional style appli- ance," says Anthony Pastrick, Brand Manager for KitchenAid. "These new models give those who design with color in mind a way to combine commercial- style performance with a fresh, new look." Available now, the commercial-style series will add four new colors in Signature Red, Cobalt Blue, Imperial [matte] Black, and Imperial [matte] White, in limited quantities. Suggested retail prices will range from $5,049 to $9,949. Features on the KitchenAid ® com- mercial-style range series include the industry's most powerful burner among leading brands. The 20,000 BTU Ultra Power™ Dual-Flame Burner offers the versatility to go from intense searing to a low simmer. Additional burners include two 15,000 BTU professional burners and a 5,000 BTU simmer/melt burner. To promote even cooking on all racks of the oven, an Even-Heat™ True Convection System uses a hidden heating element, a fan and a bow-tie shaped baf- fle to consistently circulate air heated by the element. An EasyConvect™ Time and Temperature Conversion System automatically converts conventional times and temperatures to their convec- tion equivalents. Other features include convection bake, broil and roast, a bread proofing option and a Sabbath mode. A large glass-touch oven display features a responsive, easy-to-use interface designed for easy cleaning. For more information, visit www.kitchenaid.com.