Issue link: http://osercommunicationsgroup.uberflip.com/i/858127
Chain Drugstore Daily 4 7 Sunday, August 20, 2017 PRASCO: STRONG PARTNERSHIPS, INNOVATIVE SOLUTIONS 2016 was a record year for Prasco. The company achieved its top sales year and its second-best year in number of units shipped. Additionally, Prasco signed its 100th product agreement, launched five new products and expanded to a second warehouse facility offering 105,000 square feet of additional distribution space. Prasco also acquired its first Authorized Generic CII product, Mixed Amphetamine Salts ER Capsules. Now in its 15th year, Prasco remains committed to leadership in Authorized Generics. An Authorized Generic (AG) is the brand prescription product sold in pri- vate label packaging at generic prices. It is identical to the brand in every way, containing the exact same active and inactive ingredients. Prasco AGs increase competition and provide patients with brand-quality products at more afford- able prices. Since 2012, Prasco has brought a total of 40 new AGs to the marketplace, repre- senting 60 percent of brand dollars and 36 percent of total AG products launched through partnerships with independent companies. With five new products (13 SKUs) already introduced in 2017, the company looks to maintain momentum with a promising pipeline throughout the rest of this year and into 2018. As one of the fastest-growing com- panies in the generic pharmaceutical industry, what makes Prasco so success- ful? A company-wide commitment to strong partnerships and innovative solutions. Strong Partnerships Strong partnerships with brand companies and trade customers are at the core of who Prasco is and how it approaches new opportunities. Prasco's primary business – working with brand pharmaceutical companies to offer NDA products as Authorized Generics – means it is a partner, not a competitor, to drug innovators. As a result, Prasco has worked with nearly 50 of the most trust- ed and innovative brand companies, launching multiple products with most of them. Prasco also develops and maintains strong relationships with all customers in every trade channel. By providing the value of a brand product at the cost sav- ings of a generic, and executing all aspects of the sales cycle with excellence, Prasco AGs are available at more than 80,000 pharmacies nationwide. Innovative Solutions Prasco's flexible business model means it can structure partner- ship agreements that are customized, mutually beneficial and adaptable to any market situation. Its comprehensive sales strategy means Prasco has experience in nearly all new product scenarios, includ- ing simultaneous launches, 180-day launches and pre-emptive launches. With handling capabilities for hazardous, cold chain and specialty-handled products, it offers a complete range of supply chain and distribution services that allow it to operate efficiently and effectively. For more information, visit booth #1013 or go to www.prasco.com. seven-month journey to understand the truths of today's end-to-end confec- tionery path-to-purchase experience. All together, the companies engaged 7,500 category shoppers, visiting their homes, pantries and candy dishes, and joining them on shopping trips and web searches. The study surfaced a holistic view of their relationships with all candy types and current shopping behavior, online and off, capturing thousands of rich, living insights along the way. Mars Chocolate and Wrigley looked at confectionery shoppers in all dimen- sions, in ways that really revealed their attitudes and behaviors. It shifted the pre- vailing thinking and created new oppor- tunities for category-centric solutions. Qualitative, human stories were married with rigorous big data. The companies gained a deep quantitative understanding across all channels and candy types. More than 30 retailers were included in the study – after all, no solution is truly one size fits all. The outcome? Real, living insights from American confectionery shoppers across the country. A multi-faceted pic- ture of all the attitudes and behaviors that define what people truly love, cope with and even dislike about the confectionery category today. Insight into category drivers and barriers, at checkout and in the aisle. What did Mars Chocolate and Wrigley learn? That shoppers rate the Mars (Cont'd. from p. 1) confectionery category nearly 100 per- cent more difficult to shop than other comparable categories, and that 62 per- cent of them make their purchase deci- sion at shelf. Add this to the fact that shoppers spend nearly all of their 60 sec- onds in the aisle searching instead of shopping, and you end up with a tremen- dous opportunity to capitalize on shopper insights to create category-driving solu- tions. But those insights are only as power- ful as what you do with them, so the com- panies have unearthed seven shopper- validated, concrete imperatives and cre- ated an action-oriented framework that unlocks the power of confectionery at the point of purchase – online and off. Mars Chocolate and Wrigley are already elevating the shopping experi- ence with key partners in markets nation- wide. They are working with retail part- ners to activate customized solutions based on their Path to Purchase insights and strategies and their business objec- tives. These new, insights-driven experi- ences bridge the gap between peoples' expectations of candy and their experi- ence of shopping for it. The future of confectionery is now and Mars Chocolate and Wrigley are ready … are you? For more information, go to www.mars.com, call 800.631.7630 or contact your Mars Chocolate or Wrigley representative. all, having the right product on hand can make a big difference in terms of comfort and healing. These are some of the recent hospital-quality innovations CURAD has developed for the home consumer. SoothePlus™ Hospitals use special dressings with additives like activated charcoal to com- bat odors from open wounds. Now, CURAD has developed SoothePlus gauze and pads for the consumer market based on the same principles. The SoothePlus product line is infused with the deodorizing benefits of ARM & HAMMER™ baking soda. In a market ripe for innovation, the SoothePlus prod- uct line provides an affordable, broad- reach solution that helps fights bacterial odor and also lessens the sting associated with a variety of irritating cuts, scrapes and chronic wounds. Germ Shield™ With so much concern about bacterial strains becoming resistant to the effects of antibiotics, Germ Shield antimicrobial gel is a timely option for consumers. Unlike typical antibiotic ointments, Germ Shield kills a wider spectrum of microbes, including bacteria, fungus and yeast, and maintains effectiveness for up to three days. In addition, this unique gel isn't prone to bacterial resistance. Soothe & Cool™ Damage from minor burns continues even when the heat source has been removed. That's why new Soothe & Cool bandages are made to quickly pull heat from the burn. The special hydrogel pad provides immedi- ate cooling to relieve pain and help reduce CURAD (Cont'd. from p. 1) damage. Waterproof adhesive helps seal the bandage up to five days, preventing con- tamination and promoting an ideal healing environment. They're great for minor burns, as well as blisters, scrapes and abrasions. QuickStop! ® Some cuts just don't want to stop bleed- ing, especially cuts suffered by the mil- lions of people taking blood thinners. Now QuickStop! bandages and spray offer a quick and easy solution to stop minor bleeding fast. Made with M•Doc™, a natural cotton derivative, QuickStop! products rapidly stop bleed- ing from minor skin injuries and form a protective layer to help prevent reopen- ing. For minor cuts and scrapes, QuickStop! can stop bleeding in seconds. Truly Ouchless! ® For children and people with delicate skin, Truly Ouchless helps avoid the pain of using typical bandages. With special EZ Release™ adhesive technol- ogy, Truly Ouchless are the bandages made specifically to Hold Tight, Let Go Easy. These first aid innovations are the prod- uct of CURAD and its parent company, Medline, a leading developer of advanced wound care for hospitals and long-term care facilities. With deep industry knowledge and experience on the frontlines of healthcare, CURAD is well-positioned to make advanced solu- tions and technology for a broad range of health concerns available to consumers to use at home. For more information, go to www.curad.com, www.facebook.com/curad brand or www.twitter.com/curad (@Curad). CREATE A UNIFIED CUSTOMER EXPERIENCE WITH WESTROCK WestRock provides pharmacies and phar- maceutical manufacturers with unique award-winning packaging solutions that are designed to improve patient adher- ence to medication, enhance pharmacy efficiencies and increase speed to market. Shellpak ® Renew and Doseapak ® , top-selling adherence solutions, protect medication integrity and offer superior child safety (F=1) while remaining easy for adults to use. An innovative capabili- ty under the new organization is mer- chandising displays, which help drive promotion at the retail setting with tem- porary promotional and permanent point- of-purchase displays. Providing an end-to-end marketing, merchandising and packaging suite of solutions, WestRock supports the retail pharmacy's challenges comprehensively. Adherence packaging solutions not only maximize pharmacist-patient interaction opportunities, but also provide increased opportunities to satisfy CMS Star ratings and boost reimbursement. Merchandising displays amplify the investment many retail pharmacies have made in mobile app technology, in-store promotions and point of sale prospects by creating a uni- fied customer experience. The Patient/Consumer Journey Your patient enters the retail store to pick up a prescription from the pharmacy. Notifications of in-store promotions appear on the patient's mobile device through the retail app. The patient makes a note to pick up the allergy medication being promoted. The patient proceeds to the pharmacy and has a meaningful edu- cational interaction with the pharmacist, who explains the cholesterol medication regimen and side effects, and the impor- tance of compliance to maximize symp- tom improvement. The patient then goes to pick up Allergy Med X from the WestRock display. The patient also pulls an in-store coupon off the display for $2 off tissues, finishes shopping and pro- ceeds to checkout.