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Chain Drugstore Daily Sunday, August 20, 2017 4 SMART COLLABORATION LEADS TO SMARTER LOGISTICS When you grow to be the seventh largest generic pharmaceutical company four short years after launching your label, it's a sure bet that you're laser-focused on your customers. Amneal Pharmaceuticals is just that. "We continuously challenge ourselves to improve our scorecard," said Tony Hodges, Vice President of Logistics for Amneal. "Every day we ask, 'How can we improve each aspect of our logistics to cause increased value for our customers?'" Customer collaboration is at the cen- ter of everything Amneal does, especial- ly logistics. When customers have a chal- lenge that slows their supply chain, Amneal shares their pain and doesn't stop until a solution is found. Here are three examples of Amneal collaboration hard at work. Inefficient Receiving Prompts a Smarter Skid As Amneal's product offering grows, so do customers' orders. Yet receiving pal- lets stacked high with products can become as time-consuming as solving a jigsaw puzzle. Some years back, a few large distributors noticed this challenge. Pallets were often packed with multiple product SKUs, and unloading and sorting could become complicated. Amneal's solution? A simple plastic sheet to divide the different lots from one another, along with an automatically assigned master container list (or "legend") for each skid. Larger, EDI-enabled customers receive the master list early so they know what's coming. This process is working so well, it's now been implemented with three major distributors. TAKE CHARGE OF IMPROVING YOUR MEMORY WITH FOCUS FACTOR Like other parts of your body, your brain needs proper nutrition to perform at its best. Staying focused and on top of your game at work, home and school is more essential than ever. For more than 15 years, FOCUSfactor ® has been America's No. 1 brain health supple- ment, helping millions of people improve cognition. FOCUSfactor is a patented formula that has been clinically tested and shown to improve memory, concen- tration and focus. Unlike most brain health supple- ments, FOCUSfactor has undergone a randomized, double-blinded, placebo- controlled clinical study on its entire for- mulation, not on a single ingredient. The study was conducted in 2011 by Cognitive Research Corporation, a clini- cal research organization with extensive clinical development and testing back- ground. The clinical study demonstrated that compared to placebo, FOCUSfactor significantly improved cognitive abilities such as memory, concentration and focus in healthy adults. Furthermore, the results specifically showed a significant improvement in recall of +44 percent from 4.5 words to 6.5 words. FOCUSfactor was acquired by Synergy CHC Corp in February of 2015, and has since more than doubled in sales. A number of key initiatives have helped drive the brand's growth, including the rollout of new packaging; the expansion of the FOCUSfactor line including FOCUSfactor Kids, FOCUSfactor Extra Strength and FOCUSfactor Brain & Vision; and its new advertising cam- paign "Feed Your Einstein." The compa- ny entered into a multi-year licensing Continued on Page 61 Continued on Page 61 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Kimberly Oser Publisher Jules Denton Senior Associate Publisher Lorrie Baumann Editorial Director Jeanie Catron • JoEllen Lowry Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn Customer Service Managers Stacy Davis • Jay Watson • Hannah Stefanovich Show Logistics & Distribution John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Cami Jimenez • Frank Wood Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Chain Drugstore Daily is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder