Issue link: http://osercommunicationsgroup.uberflip.com/i/858127
Chain Drugstore Daily 6 1 Sunday, August 20, 2017 Vintage Pharmaceuticals and are used to treat moderate to moderately severe pain. Oxycodone APAP Tablets from Camber are available in 2.5/325mg – 100 count and 5/325mg, 7.5/325mg and 10/325mg – 100 and 500 count bottles. Camber anticipates shipping in second quarter 2017. Oxycodone APAP is the first of sev- eral controlled substance C2 launches coming from Ascent Pharmaceuticals, Inc. of Central Islip, New York, Camber's sister company. Ascent is engaged in the development and manu- facturing of generics from a wide range of therapeutic areas. Several other controlled substances are scheduled for release in the coming months, including Oxycodone HCI Oral Solution, Dronabinol Capsules and Fentanyl Sublingual Tablets. Camber's product strategy is simple: Camber Pharmaceuticals (Cont'd. from p. 1) capitalize on its core strengths to deliver maximum profitability to customers. It accomplishes this by leveraging a flexi- ble corporate structure, providing a broad product line and maintaining an unwa- vering commitment to quality, value and service. This philosophy has enabled Camber to grow significantly over the past several years and it will do every- thing possible to continue to exceed its customer's expectations. Camber Pharmaceuticals is a fully integrated international pharmaceutical company that maintains quality and integrity in all of its products. Camber's commitment to the consumer is to bring the highest quality generic pharmaceuticals to the market to improve quality of life through cost- effective medications. For more information, go to www .camberpharma.com, call 732.529.0430 or visit booths #1510 and #1511. represents 61 percent of the $1B OTC eye care category and is growing at 5.7 percent with nearly half of Americans ages 18 and older regularly experiencing dry eye symptoms. Rohto introduces new Rohto Dry- Aid with its unique, breakthrough tear repair formula. Fast-acting Rohto Dry- Aid is clinically shown to provide longer lasting relief vs. the leading brand while providing superior comfort and protec- tion over time for enhanced relief for dry eye sufferers. Rohto Dry-Aid effectively addresses the five key symptoms of dry eye: dry- ness, irritation, grittiness, burning and stinging. In clinical studies, it demon- strated its consistent ability to improve the signs and symptoms of dry eye. The clear, non-blurring formula was also rated highly for its refreshing feeling while delivering significant improve- ments in quality of life measures. "Rohto Dry-Aid is our most advanced eye drop formula," says Erick Estrada, Senior Marketing Director. "Our global research and development team has created a proprietary technology that delivers superior comfort and longer last- ing relief for dry eye than the leading brand in a non-blurry eye drop. The tear film break up pattern of dry eye patients leads to premature tear evaporation fol- lowed by discomfort. Unlike most OTC Rohto (Cont'd. from p. 1) dry eye drops that only work on the aque- ous layer, which is the middle layer of the tear film, Rohto Dry-Aid is specially for- mulated with Liquidshield™ technology that works in a unique way to help restore moisture to the tear film by working on all three layers to mimic a natural healthy tear, soothing eyes for up to 12 hours," Estrada explains. In addition to delivering an advanced formula for dry eye sufferers, Rohto Dry-Aid will accelerate the dry eye segment growth by attracting younger consumers. "Dry Eye is no longer associated with older consumers. Today's connected lifestyles mean more screen time than ever. Because of that, we are seeing younger age groups driving dry eye growth. Fifty-four percent of all dry eye consumers are between the ages of 18–54," Estrada says. "Given the high affinity younger consumers have for our core redness and multi-symptom SKUs, Rohto Dry-Aid is uniquely positioned to attract more Millennials and Gen Xers to the category. Rohto will be effectively reaching this target with a relevant and massive multi-media campaign." In addition to Rohto Dry-Aid, the Rohto brand offers a full line of eye care products that provide fast relief for a variety of symptoms to help keep eyes looking and feeling great. For more information, go to www.rohto eyedrops.com or visit booth #129. Crunchies Natural Freeze Dried brings a unique transferable skill set of running all disciplines from manufacturing to retail execution. My entrepreneurial and large company executive experience brings both innovation and structure to up-and- coming small to midsize companies and brands. In 2014, Greg Doring and his wife, Adrienne, couldn't sleep with the rapid expansion of their family and work-relat- ed activities. They took it upon them- selves to come up with a solution and created Berry Sleepy, an innovative and healthy way to sleep without the side effects of prescription and over the counter medications. Tim Prier then joined the company for the same reason as the Dorings. After setting up the foun- dation, Tim and Greg added me to their team because I was looking for sleeping solutions that were natural like Berry Sleepy. At Natural Products West, my team and I upgraded the formula of the berry- based sleep aid and added three new delivery systems, including a liquid shot. During our research over the last five months, we saw the same need in the energy category as we witnessed in the sleep category. The research results were overwhelmingly in favor of a natural product that had the same efficiency and performance as the energy products on the market today. We found that 60 per- cent of consumers would purchase the new Berry Awake shot if it were avail- able. Berry Sleepy is made up of a propri- etary sleep and relaxation blend of all- Healthy Ventures (Cont'd. from p. 1) natural tart cherries, passion fruit, goji berries and valerian root extract. The base of this formula is all berries, with 500mg of prebiotics to aid in replacing and healing cells in the digestive tract. Berry Awake is made up of a propri- etary energy blend of green coffee berries extract, guarana seed extract, bacopa leaf extract and ginseng. In addition, we added 2,000mg of pea protein to aid your energy boost for the day. The product is kosher, non-GMO, vegan and made in the USA. We had a combined Berry Sleepy/Berry Awake launch at Expo West 2017, and we have one planned for the 2017 National Association of Chain Drug Stores Total Store Expo and the Expo East Natural Show 2017, all launching pads for every class of trade. We will be featured on "Modern Living with Kathy Ireland" on WE and Bloomberg International Television. We will be on television in all major markets beginning in March 2018. Berry Sleepy's all-natural ingredi- ents provide the consumer with a high- quality sleep aid with no side effects. We are providing this product in veg caps and liquid shots, all easy delivery meth- ods. Millennial consumers are looking for a healthy, natural alternative to ener- gy-boosting products that they can con- sume daily. Millennials have driven the coffee and energy segment into high- growth categories, but they are looking for natural products that have the effect of coffee and energy product without the side effects. We can provide this with new great-tasting Berry Awake. Visit Healthy Ventures at booth #4409. A Cure for the Common Cooler Can Amneal stay customer-centric and still remain "green"? The answer is yes. During one customer visit, Hodges saw thousands of coolers from Amneal taking up space in the receiving area. The cus- tomer couldn't return or recycle them, but they didn't want to add the eco- unfriendly material to a landfill. They were at a loss. Hodges set his staff on a mission to find a solution. After much research, one stood out as most feasible: trucks with varied climate zones. Amneal would no longer need to use coolers to pack refrigerated products within mixed shipments. Amneal could still deliver products on time, while caring for cus- tomers and the environment simultane- ously. A New Use for Quilts Many products need added stability dur- ing transit, yet next-day air shipping isn't the answer. This often results in split POs – one for the overnight shipments and another for ground shipments – causing Amneal Pharmaceuticals (Cont'd. from p. 4) confusion for the receiving teams. Ground shipments are best, but to make it work, Amneal needed to sustain a more stable room-temperature environ- ment during summer and winter months. The answer came in a unique form – an insulating quilt. The savings in shipping costs nearly covered the full cost of the blankets, and thanks to a no-charge return policy, customers don't have to deal with disposal. Amazing what a quilt can do. Thinking out of the box, for support that's out of this world. Whether it is creating a new pallet stacking process that simplifies receiving, using tem- perature-zoned trucks to reduce the impact of coolers, or a simple system for protecting shipments from extreme heat or cold, Amneal is focused not only on quality products, but quality ways to get them to partners and into the hands of the patients who need them. For more information, visit booth #2029 or go to www.amneal.com. agreement to leverage the Albert Einstein name and likeness across TV, print and other advertising and promo- tional activities. Today, FOCUSfactor is distributed in more than 25,000 retail outlets nationwide, including Costco, Walmart, Sam's Club, Walgreens, CVS, BJ's, The Vitamin Shoppe and many other retail chains and independent stores through- out the U.S. and Canada. The brand has experienced significant growth as it continues to attract new consumers looking to improve their cognitive heath. According to the NIH, brain health is considered the No. 1 age-relat- ed concern among baby boomers. The CDC cited that 1 in 8 baby boomers has experienced increasing issues with their memory over the past year. Additionally, a recent survey conducted by AARP noted that brain health is the second FOCUSfactor (Cont'd. from p. 4) most important component in maintain- ing a healthy lifestyle, after heart health. "The cognitive segment has become a destination within the supplement aisle, much like joint health and eye health," said Jack Ross, Chief Executive Officer of Synergy CHC. Overall, Synergy's goal is to contin- ue driving consumer awareness of FOCUSfactor while expanding its distri- bution. The company will continue to leverage the brand's cognitive benefits of improving memory, concentration and focus behind its clinically tested, patent- ed formula. "While we are very pleased with the growth we have experienced with FOCUSfactor, we truly believe that both the brand and category be will pro- pelled to new heights," added Ross. For more information, visit booth #1449. Sales inquiries should contact Al Baumeler at 561.383.1102 or via email at al@synergychc.com.