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Construction Marketplace 9 Wednesday, January 11, 2017 RFOIL BY COVERTECH Covertech is a North American industry leader in the manufacturing and distribu- tion of reflective based insulation and radiant barrier products known and sold under the brand name rFoil and NT radi- ant barrier. rFoil is a patented technology designed to reduce radiant heat gain/loss and control interior condensation in resi- dential, commercial, manufactured hous- ing and HVAC applications. The com- pay's approach to providing top-of-the- line performance insulation products along with its in-house insulation experts and nationwide distribution network makes it the preferred choice of the building community. Features include: superior thermal performance against radiant heat trans- fer; reduces energy usage and lower heat- ing/cooling cost; can be installed over existing fiber insulation to improve ther- mal performance; will not harbor mold or mildew; Class 1/Class A fire rated; and passes NFPA-286 full corner burn test. rFoil has been approved under the new stricter IECC (International Energy Conservation Code) by ICC Evaluation Services (Evaluation report ESR #1236) and is also ICC- ES Listed (ESL-1044). rFoil materials are tested under the ASTM 1224 Standard Specifications for reflective insulation for building applications. Covertech is a member of RIMA-I (Reflective Insulation Manufacturer Association International). RIMA-I is the only worldwide trade association repre- senting the reflective insulation, radiant barrier and interior radiant con- trol coating industries. RIMA-I has established a verification program that identifies manu- facturers whose products fulfill test requirements in accordance with the current applicable code standards. All rFoil products are RIMA-I verified. Covertech operates from its mod- ern 107,000 square foot facility in Toronto, Canada and employs more than 100 people. For more information, visit booth #W4572 or go to www.rfoil.com. 180FX BY FORMICA GROUP: THE SMART AND STYLISH SURFACING CHOICE Drawing on innovative digital printing technology, the 180fx ® by Formica Group collection captures the true-scale visual drama of quartz, stone and hard- wood slabs. Featuring an approximate five-foot repeat pattern, the 180fx high resolution laminate collection offers con- sumers luxurious and sophisticated aes- thetics with unmatched realism and dura- bility at a smart price. With Formica ® EliteForm surfacing technology, 180fx brings the best of Mother Nature's designs to a durable and scratch-resistant laminate. Easy-to-clean and low-maintenance, these stunning designs are perfect for show-stopping kitchen islands and countertops, bath- room vanities and more. Since the line's launch in 2009, Formica Corporation has introduced new, on-trend stone and woodgrain 180fx designs annually. New for 2017 are four designs that capture exuberant stones with bold movement: 9302 Fantasy Marble – Inspired by Fantasy Brown Marble imported from India, Fantasy Marble features a flowing pattern of pewter, sand, blue- gray and earthy browns. Small particulates make up each fluid band of color, blending and interspersing to create a soft stream of natural, earth- based color. 9303 Azul Aran – Gray and blue mineral deposits lay in a pool of white bedrock, while brown and blue-gray veins spider throughout the stone, giving Azul Aran a leafy or frost-like appearance. A stunning and complex stone with a large amount of variation, Azul Aran is a perfect pat- tern for a busy and active family area. 9304 Blue Flower Granite – Blue Flower Granite, named for its large blue quartz crystals, is a dramatic swirling pattern with a stunning combination of brown, gray-blue, creamy white and charcoal gray. The large quartz crystals give depth to the stone pattern, while veins of brown and gray add clarity and dimension. 9305 Silver Flower Granite – Silver Flower Granite is a dramatic swirling pattern of browns and grays, punctuated with warm charcoal black. An ice white background with large quartz crystals gives depth to the stone, while veins of brown and gray add clarity and dimension. Silver Flower Granite has a balanced color palette of warm and cool grays, making it equally versatile in tra- ditional or contemporary interior spaces. Visit Formica at booth #W981. For more information, go to www.formica.com. GENERAL SHALE PARTNERS WITH HABITAT FOR HUMANITY OF TUSCALOOSA TO CONSTRUCT ALL-BRICK HOUSE For Tuscaloosa, Alabama native Tony Humphries, peace of mind has been granted following a unique partnership between Habitat for Humanity of Tuscaloosa and General Shale earlier this year. Humphries, whose former residence suffered substantial damage from the mile-and-a-half-wide EF4 tornado that struck the city and killed 52 residents in April 2011, is the recipient of the Habitat affiliate's first-ever all-brick house, which is comprised of General Shale's revolutionary Endurance RS4™ Structural Brick. Oversized for safer and stronger construction, Endurance RS4 – which stands for Real Strong, Real Safe, Real Sustainable, Real Smart – is designed to bear higher loads, meet seismic require- ments and offer greater resistance to high winds and tornadic events. "We wanted to develop a brick that performs very highly in terms of energy efficiency, sustainability and durability, and Endurance Brick exceeds our expectations," says Charles Smith, President and Chief Executive Officer of General Shale. "When compared to traditional brick products, Endurance has significant advantages. This inno- vative product helps streamline the con- struction process and extends the lifespan of structures. It's ideal for res- idences in regions that are prone to significant weather events and other natural dis- asters, as well as for essen- tial buildings, such as hospi- tals, schools, courthouses, and fire and police stations." Designed as reinforced masonry units, Endurance RS4 Structural Brick eliminates the need for load-bearing wood or steel framing, providing struc- tural efficiency that is also stronger than traditional masonry, which is reassuring for builders and homeowners in locations that are susceptible to tornadoes, such as Tuscaloosa. General Shale's partnership with Habitat for Humanity of Tuscaloosa pro- vided Humphries with a safer, stronger, more sustainable and energy-efficient home that he will be able to enjoy for many years to come. Since its founding in 1987, Habitat for Humanity of Tuscaloosa has con- structed more than 100 homes, 56 of which have been built since the April 2011 tornado. "Habitat for Humanity of Tuscaloosa provides a valu- able service to the residents of the city, and we are grateful to have had this opportunity to be involved with such a worthy cause and help provide safe, affordable housing for Mr. Humphries," says Mark Kinser, Executive Vice President of General Shale. "We are pleased to see this home become a per- manent part of the Tuscaloosa communi- ty." The all-brick house was completed and a dedication ceremony was held in June 2016. For more information, go to www .generalshale.com. INNOVATIVE MORGAN DESIGNS, QUALITY CONSTRUCTION TARGET UNIQUE SERVICE INDUSTRY NEEDS Morgan Truck Body, North America's largest manufacturer of medium-duty truck bodies, announces the launch of its new ProscapeVan, designed specifically to meet the needs of today's building pro- fessionals. The new ProscapeVan makes it easy to transport, protect and secure nearly everything that the professional contractor uses to perform his or her job and service, and offers unique features that enable easier and more efficient con- struction operations while at the same time keeping those valuable tools of the trade safe, secure and out of the weather. Rugged and reliable, with a clean, professional design, ProscapeVan is an attractive solution for image- conscious customers. The open interior layout maxi- mizes space for tools, materi- als and equipment. Alternately, the owner can choose from a variety of custom options, including lighting, flooring, tie-down and rack sys- tems to create one's own portable "shop." ProscapeVan's easy access makes loading and unloading fast and simple. The easy-to-deploy alu- minum ramp is corro- sion-resistant, light in weight, and yet durable enough to withstand the demands of daily use offering up to 2,500 pounds load capacity. It's easy to stow and secure, and occupies minimal interior space. For more information, call 855.595.3554, visit www.morgancorp.com or stop by booth #S1606.