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K i t ch e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y Tu e s d a y, M a r ch 8 , 2 0 1 6 8 EFFECTIVE, ESSENTIAL: NOVIS VITA JUICER It's difficult to choose a Novis Vita Juicer, since everyone seems to like a dif- ferent color. There are seven to choose from: white, black, red, silver, orange, green and yellow. The Novis Vita Juicer is a multi-functional juicer offering four functions in just one appliance: juicing, citrus pressing, pureeing, and combined citrus pressing and juicing for the ulti- mate in smooth, refreshing beverages. This is a four-in-one juicer that fully extracts juice from vegetables, including leafy greens and fruits, and does so qui- etly. It is simple to use, easy to clean and doesn't require a tutorial or chart to fig- ure out how to get started. This intuitive appliance deserves prime counter space as it does far more than just juicing. According to Tara Steffen, Marketing Director for Novis USA, "Most juicers have only one function, are very loud and are difficult to clean, so they are used sparing- ly and are likely to be stored in the cup- board. In addition, they do not extract the optimum amount of juice from vegetables and fruits. Once in the cupboard, they rarely emerge. The Novis Vita Juicer extracts juice from veggies, presses pulp from fruit, blends smoothies and soups and purees sauces and baby foods. It is such an everyday essential tool that it doesn't get put away, much like a high-end stand mixer. It finds its place and is ready to go every day." The Novis Vita Juicer produces an extremely high extraction percent- age, which is the real measure of effectiveness as opposed to power or wattage. It is made by Novis, a Swiss company known for complex engineer- ing and precise performance. The juicer was awarded both the prestigious Kitchen Innovation of the Year and the Reddot award Best of the Best. For more information, visit booth #S857. DRUG-FREE HEALTH AND WELLNESS PRODUCTS KEY TO SUCCESS FOR BILT-RITE MASTEX HEALTH If your company is searching for new and unique profitable categories, Bilt-Rite Mastex Health booth #L13253 is the place to be. In addition to six new beauty related products, Bilt-Rite Mastex Health will be highlighting its drug free pain relief health and wellness products. The Mighty Mini TENS (Transcutaneous Electrical Nerve Stimulation) is a device used to relieve pain in an injured or diseased part of the body in which electrodes applied to the skin deliver intermittent stimulation to surface nerves, blocking the transmission of pain signals. The Mighty Mini TENS by Bilt-Rite Mastex Health is a pain man- agement solution or targeted electrother- apy that does not require a doctor's pre- scription. It's available OTC. It is safe and effective therapy that has simple wireless operation, reusable self adhesive pad, is portable, lightweight, can be worn under clothing and is a drug-free pain relief solution. It is available in individ- ual SKUs or in point of sale POS dis- plays. Electrodes are also available as a separate SKU. Paraffin Bath Therapy is heated paraffin wax. There are two types of Paraffin Bath Therapy. Both types are performed the same way. For health or wellness, by dipping the hand or foot into warm wax Paraffin Bath Therapy provides soothing moist heat to warm joints, tissue and skin. Paraffin Bath Therapy is ideal for treat- ing pain associated with arthritis, strains, sprains and joint stiffness. It is also used to relax muscles, stimulate circulation and increase range of motion. Paraffin Bath Therapy is also used as a beauty treatment to deeply moisturize the skin, condition nails and cuticles and provide a luxurious, soothing spa treatment. Bilt- Rite Mastex Health will be demonstrat- ing Paraffin Bath Therapy at its booth. Cold therapy with Nordic Gel Professional Cold Packs should be used as soon after an injury as possible. The faster cold is applied, the quicker healing can begin. Nordic Gel Cold Packs come in six sizes, including eye size and cervi- cal for the neck. Nordic Gel Packs can be used for sports injuries, burns, lower back pain, muscle sprains and spasms, insect stings and swollen tendons and joints. The Infrared Portable Heat Lamp is a modern electronic thera- peutic heating device which provides deep infrared heat that can penetrate far below the surface of the skin to produce a soothing comforting effect upon the nerves. It can relieve muscular tension, reduce inflammation and provide pain relief without medication for many con- ditions such as bursitis, arthritis, tennis elbow, backache, muscular pain, sprains and other musculoskeletal conditions. Other products that fall into this drug free health and wellness category include the Whirlpool Jet Spa, Heating Pads, Hot/Cold Therapy Kits and the compa- ny's full line of Body Supports. Visit Bilt-Rite Mastex Health at booth #L13253-54. For more information, go to www.biltriteinc.com or call 800.390.9106. LA CROSSE TECHNOLOGY: YOUR BACKYARD WEATHER SOLUTION Founded in 1985, La Crosse Technology ® is a leader in atomic time and weather instruments. It offers a wide variety of easy-to-use products that deliver unsurpassed weather data, atomic time and an array of features that help make life easier. Whether you are a homeowner, parent, outdoorsman or commuter, rest assured that La Crosse Technology has the product for you to help plan your day with confidence. La Crosse weather stations deliver your personalized backyard weather data to make certain customers are receiving the most accurate information available. Worried about rain ruining your after- noon event? Instead of turning on your television or waiting for a website to load, simply check your forecast station to help you plan ahead and avoid any weather-related mishaps. The emphasis on convenience and forward-thinking mindset is engrained in every product La Crosse produces. It introduced atomic clocks to the U.S. mar- ket in 1991, and continues to be on the cutting edge of technology. All of its atomic weather instruments, clocks and watches are calibrated daily by the National Institute of Standards and Technology to ensure it is delivering the most precise time to its customers. La Crosse Technology has made an effort to meet every segment of the mar- ket. The La Crosse brand offers a variety of traditional weather products that are both decorative and functional. Whether you are looking for a basic thermometer or something more styl- ish, it has the perfect product that will fit into anyone's backyard or garden. More than 10 years ago, La Crosse Technology also part- nered with Equity Industries ® , one of the nation's leading clock manufacturers. Together, the companies have more than 80 years of clock manufacturing and marketing experience that helps them deliver the best selection of wall and alarm clocks to retail clock departments around the world. One of the most recent endeavors involves the launch of the revamped La Crosse Alerts Mobile™ system, which is an app-based product that allows you to remotely monitor your home, vacation home or business. Use the free app to set customizable temperature and humidity alerts and view sensor data while you are away. From its profes- sional weather sta- tions to its most basic thermometers, every product is designed, devel- oped, tested and used by La Crosse's team of weather enthusiasts. The small town team takes pride in the quality and value of every product it produces. The company's faithful commitment to its customers and employees helps it contin- uously develop user-friendly products and provide excellent, in-house customer service to its satisfied customers. La Crosse Technology is based in La Crosse, Wisconsin and distributes to a variety of vendors across North America. Visit La Crosse Technology at booth #L13307-13309. For more information, go to www.lacrossetechnology.com, call 608.782.1982 ext. 2 or email sales@lacrossetechnology.com. PITCHER PERFECT: THE NEW CORKCICLE 60OZ CANTEEN Corkcicle introduces the newest, largest size in its line of Canteens: the 60oz. The new Canteen holds two bottles of wine, a beer growler or a pitcher of frozen drinks. The 60oz will keep drinks cold (and frozen) for 25-plus hours. Perfect for that outdoor concert, sunset cruise or sunny day at the beach. Plus, it keeps coffee or hot chocolate hot for more than 12 hours. Canteen was selected as one of Oprah's Favorite Things for the Holidays 2015. The line is available in four sizes: 9oz, 16oz, 25oz and the new 60oz. Like the other Canteens, the new 60oz Canteen has a third layer of insu- lation using a proprietary insulation material that breaks the mold of the ever-so-popular, long used, dual-layer vacuum sealed thermal beverage ware category. True to design legend Dieter Rams's principles of design, the Canteen's shape makes it more ergonomic and useful while also enhanc- ing its aesthetic beauty. It looks like no other on the market with two flat sides for easy carriage and pouring, and it never sweats. The tapered, top-down design is finished in an elegant gloss, brushed or matte look. Each color is inspired by the latest in fashion trend data, including NY Fashion Week research and Pantone color trends. The 60oz Canteen is currently avail- able in four colors and retails for $49.95. Additionally, Corkcicle is back again with a live art exhibition at its booth. Stop by to see renowned fine art/graffiti artist Samir Evol. The finished design will be used as part of a campaign to raise money for Generosity Water in an effort to sup- port and promote World Water Day, which is March 22, 2016. In addition, 50 percent off all revenue collected on www.corkcicle.com on World Water Day will be directly donated to Generosity Water. Visit Corkcicle at booth #N8119.